1Q21 Investor Update
VLNⓇ HAS MASSIVE GLOBAL MARKET OPPORTUNITY
87%
13%
Global Tobacco
Market 2018¹
$817B
Combustible Cigarettes
Other¹
$714B¹
cigarettes account
for 90% of the
global tobacco market
2/3
of adult smokers
want to quit²
SMOKERS ARE ACTIVELY SEEKING
ALTERNATIVES TO ADDICTIVE
COMBUSTIBLE CIGARETTES
1. Foundation for a Smoke Free World; https://www.smokefreeworld.org/wp-content/uploads/2019/08/FSFW Global-Trends-in-Nicotine 6.22.2020.pdf
2. Centers for Disease Control and Prevention; https://www.cdc.gov/tobacco/data statistics/fact sheets/cessation/smoking-cessation-fast-facts/index.html
3. Based on consumer perception studies conducted by 22nd Century Group
22nd Century Group, Inc.
<10%
of adult smokers
successfully quit
in 2018²
60% OF ADULT SMOKERS INDICATE A
LIKELIHOOD TO USE VLNⓇ
BASED ON PERCEPTION STUDIES³View entire presentation