Bed Bath & Beyond Investor Day Presentation Deck
we know who they are and
what is important to them
the nester
boomer
(55-70 s)
who they are
older homeowners doing
more with their home &
second homes
●
what they buy
●
• kitchen
entertaining
●
bedding
the minimizer
genz &
millennial
(18-40yrs)
younger adults doing
the minimum to have a
functional home
bedding storage & org
• bath
●
the juggler
gen X
0-55yrs)
parents balancing all the
needs of a family home
• kitchen
●
personal care
source: data driven statistical segmentation, Bed Bath & Beyond consumer survey apr 2020 (n= 15049)
●
home care
●
the innovator
novelty enthusiasts
hunting for the latest
and greatest
●
(40-55yrs)
gadgets
kitchen tools
home tech
the creative
●
genz&
millennial
Fyrs)
younger shoppers looking to
express themselves, setting
up homes more frequently
entertaining home decor
storage & org
INVESTOR DAY 2020
●
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