Content Expansion and Diversification Strategy
...Which Will Drive Substantial Revenue Potential
Advertising Monetization Potential of Rumble's U.S. Audience
Global Monetizable Audience
Annual Revenue Opportunity
Avg. MAUS in Q3 '21 Peak MAUS in Q3 '21
Avg. MAUS in Q3 '21
Peak:
44M
Drumble
Illustrative U.S. Monthly ARPU(1)
36M
$1.00
$2.00 $3.00 $4.00 $5.00
% of
YouTube:
7M
19%
38%
57% 76%
95%
Peak:
29M
Illustrative Average U.S. MAUS
23M
10%
$0.3B
$0.6B
$0.8B
$1.1B
$1.4B
6M
23M
29M
13%
0.4
0.7
1.1
1.4
1.8
40M
18%
0.5
1.0
1.4
1.9
2.4
60M
27%
0.7
1.4
2.2
2.9
3.6
80M
36%
1.0
1.9
2.9
3.8
4.8
100M
45%
1.2
2.4
3.6
4.8
6.0
U.S.
► YouTube
224M MAUS
2021E U.S. Metrics:
$5.28 Monthly ARPU
Key Int'l
Markets
Rest of
Global
World
Significant additional revenue opportunity from international expansion and laas
Source: U.S. MAUS and Gross Advertising ARPU for YouTube per 2021 data from eMarketer.
Note: Numbers are for illustrative purposes only.
(1) Average Revenue Per User ("ARPU").
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