Touring and Market Expansion

$30B For Sale Revenue Currently Accessible in Funnel Opportunity is to convert more high-intent customers already engaged in our funnel TTV $2T $162B2 TAM 810bp of TTV $113B2 565bp of TTV Zillow Visitor TAM Leading Internet Brand Leading Consumer Experience with Buyers and Sellers Integrated Products and Services For Sale Funnel >200m³ Average Monthly Unique Users 70% of all transactors use Zillow Customers choose how they want to engage Tour Finance Sell High-Intent Customers $30B 150bp of TTV $1.5B 7bp of TTV For Sale Revenue Opportunity Currently Accessible in Funnel³ 2023 Zillow Residential and Mortgages Revenue Transactors with or without Zillow Transact with Zillow Customers who transact with or without Zillow: >20% of Premier Agent connections transact ~10% of purchase mortgage leads transact Seller opportunity to help listing agents & sellers 1. Estimate of buy- and sell-side transactors engaged in Zillow's funnel multiplied by estimated revenue per transaction for buyers and sellers, respectively. 2. See slide 12 for information regarding calculation of the Residential and Mortgages (For Sale) TAM. Zillow Visitor TAM calculated as 70% of Residential and Mortgage TAM, estimating that 70% of all transactors use Zillow. 3. Average monthly unique users for the year ended Dec. 31, 2023. See our SEC filings for information on how we calculate average monthly unique users. 4. Estimated from Zillow Group internal data. 5. Zillow Group internal estimate of percentage of total agent partner connections who transact and total purchase mortgage leads who transact in each case, with or without Zillow Group. 13 ZILLOW GROUP

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