SoftBank Financial Performance and Response Initiatives
PayPay: Cumulative Registered Users
[Mil]
15.00
10.00
2nd
JPY10bn
campaign
JPY10bn
Give out
campaign
5.00
0
Oct 2018
Government
Consumer
Return*
Anytime
Anywhere
Exciting
PayPay
Convenient
PayPay
19.0 mil
13 months since launch
Nov 2019
* Government Consumer Return refers to the Point Reward Project for Consumers using Cashless Payment, initiated
by the Ministry of Economy, Trade and Industry, which is a subsidy program for small and medium-sized enterprises
and micro enterprises that wish to issue point rewards for consumers using cashless payment. This project aims to
level demand after the consumption tax rate hike on October 1, 2019.
(Source) Data by PayPay Corporation, collected from October 5, 2018 to November 5, 2019, including registrations from PayPay app and via Yahoo! JAPAN app
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