IDFC FIRST Bank Merger and Financial Overview
Launch of our Credit Card Business was based on Unique Industry
First Features
Customer Segments
Core Value Proposition
FIRST Classic
Millennials
Mass Household
Emerging Affluent
Affluent
5
FIRST
Classic
Product Offerings
ETHICAL
DIGITAL
BANKING
SOCIAL
GOOD
FIRST Millennia
Millennia
VISA
10 TERS 2ANK VAMILY
Millennia
VISA
19TE FIRST SANK FAMILY
Life Time Free Credit Card
Dynamic lowest interest
rate starting from 9% p.a.
Interest free cash withdrawals
10X rewards for higher
spends Never expiring points
Movie, Travel & Lounge
privileges
IDFC FIRST Bank Family
VISA
Platinum
Exceptional value and
classic features
Uber cool looks & slick
features
FIRST Select
FIRST
Select
FIRST Wealth
FIRST
Wealth
ol
*Spending over limit is usually inadvertent by customers. Hence as a customer friendly measure,
the Bank will intimate the customers if their spends are going above limit to avoid any charges
incurred by them. $Customer rates depending on algorithm, factoring in credentials, relationship
with the bank and many other parameters
IDFC FIRST BANK FAMILY
VISA
Signature
Life's little luxuries
IDFC FIRST BANK FAMILY
VISA
Infinite
All premium features for
international traveler
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IDFC FIRST
BankView entire presentation