Telia Company Investor Day Presentation Deck
A BETTER CONSUMER STRATEGY
32
Starting point
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Network leadership
Strong digital portfolio
Best in class TV proposition
Aggregator of content and partner services
Increasingly launching new digital services
>300K
Telia Life Users
~25%
Of BB on converged offer,
strong potential for further
penetration
TELIA
+33%
Gross intake vs previous
year in IPTV since launch
of sport package
TELIA
~€2.7
ARPU uplift in
Finland from 5G
SVERIGES
ÖJDASTE
SVERIGES
NÖJDASTE
PRIVATKUNDER ATKUNDER
DIGITAL-TV
2020
JSKI
TELIA
SVERIGES
NÖJDASTE
VATKUNDER
GITAL-TV IGITAL-TV
2019
2018
JSKI OSKI
TELIA
SVERIGES
NÖJDASTE
VATKUNDER
GITAL-TV
2017
JSKI
TELIA
SVERIGES
OJDASTL
ATKUNDER
IGITAL-TV
2016
OSKI
4.9
Mitt Telia app rating,
up from 2.2 in 2019.
160%
Telia Dot growth YoY
2018-2020
TELIA
SVERIGES
NÖJDASTE
VATKUNDER
DIGITAL TV
2015
OSKI
Growth strategy
1. Reinventing customer experience
2.
...
...
Growing the number of convergent households
by cross-selling and leveraging media assets
STRATEGY UPDATE 29
through automation, digitalization and personalization
3. Extending mobile leadership and monetizing 5G
... through customer upsell and VAS
4. Growing TV and Media
...through stronger content portfolio and access with content
5. Accelerating broadband leadership
... through fiber, OCN, FWA and XDSL migration
6. Increasing brand consideration and preference
through a refreshed brand portfolio and strategy
OCN= Open City network
TELIA PLAY
Inspire
JANUARY 20 21
FILMBUTIKEN
DQ
JOKER
JUDY
VECKANS P
PLAY
THE PIER
EXCHAT OD
Connect Transform Deliver
PURGE
Sopranos
REKOMMENDERAT
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