Telia Company Investor Day Presentation Deck
REAL TIME ANALYTICS
Assessment & progress
Gaps in utilizing insight for better experiences
connected sources to data lake e.g. TV, network
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Commercial opportunities not fully captured
... launched personalization in B2C Sweden and
Finland
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Heavy reliance on traditional tools
>20% of staff using insight dashboards
...
Analytics expert capacity not matching demand
... onboarded 300 analytics experts to date
• Incomplete technical analytics foundation
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common data lake established, retired legacy
DWHs
...
NBA/O = Next Best Action/Offer
STRATEGY UPDATE
Transformation target
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• Brilliant customer experiences leveraging our data
... 100% personalization, market leading channel NPS
• Full monetization of customer conversion potential
... scale NBA/NBO 100% across Telia
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Inspire Connect Transform Deliver
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State of art analytics tools and processes
... made available to all staff
• Telia as a data native organization
... 100% of staff working with relevant insight & data
Complete roll-out of target architecture
... cloud, common data lake, real-time
29 JANUARY 2021
Telia
Events in Kabenhavn
1.123
CITY VITALITY INSIGHTS
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1,123 dalyvage event activities in Jónshús during 01/012820-22/03/2020
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