Snap Inc Results Presentation Deck

Average Daily Active Users (DAU) (in millions, unaudited) GLOBAL 190 Q1'19 EUROPE 2 61 Q1'19 203 Q2'19 64 Q2'19 210 Q3'19 65 Q3'19 +17% 218 Q4'19 +12% 67 Q4'19 229 Q1'20 70 Q1'20 238 Q2'20 71 Q2'20 NORTH AMERICA¹ 80 Q1'19 | REST OF WORLD 49 83 Q1'19 Q2'19 56 Q2'19 84 Q3'19 61 Q3'19 +9% GLOBAL DAU INCREASED 35 MILLION, OR 17% YOY 86 Q4'19 +37% 64 Q4'19 88 Q1'20 71 Q1'20 90 Q2'20 77 Q2'20 We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter. ¹North America includes Mexico, the Caribbean, and Central America. 2Europe includes Russia and Turkey. 8

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