Sinch Mergers and Acquisitions Presentation Deck
Sending email is complicated
Costly Cloud
Infrastructure
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ما اله
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B.B!
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ما لاله
Multiple Email Senders
Marketers
Marketing Emails
Personalized
recommendations.
Targeted offers
Behavior triggered
Lead-nurturing
Promotions
Newsletters
Developers
Purchase
Payment
Password reset
Buy now
Sign up now
Special offers
Transactional Emails
Sending to a mailbox is easy, but sending
to the inbox is another story entirely.
Shipping notifications
Social media updates
Account creation
Varying Protocols
API's
SMTP
SPF
DKIM
DMARC
Gatekeeping
Inbox Providers
YAHOO!
Office 365
Hotmail
xfinity.
comcast.
➤ Over 90% of incoming email is blocked by
inbox service providers, with only 8% of
all email traffic making it to the inbox.
Sophisticated
Filters
Phishing
Complaints
Invalid
Addresses
Spam
Complaints
Domain
Reputation
Blacklisted
IPS
Spam Traps
Filtering
Algorithms
3
PATHWIRE
► Deliverability is the rate in which your
messages are being sent to the inbox.
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