Yelp Results Presentation Deck
Launch date
of U.S. Yelp
Community
2005 - 2006
2007 - 2008
2009 - 2010
Revenue in our oldest communities
grew more than 30% on average
Number of
Yelp Communities
(1)
6
14
18
Average
Cumulative
Reviews in
Q4 2016 (2)
7,543
1,711
635
(1) A Yelp community is defined as a city or region in which we have hired a Community
Manager.
(2) Average cumulative reviews is defined as the total cumulative reviews for businesses
in the cohort as of December 31, 2016 (in thousands) divided by the number of
communities in the cohort.
(3) Year-over-year growth in average cumulative reviews compares the average
cumulative reviews as of December 31, 2016 with that of December 31, 2015.
Year-Over-Year
Growth in
Average
Cumulative
Reviews (3)
24%
27%
33%
Average Local
Advertising
Revenue in
Q4 2016 (4)
$10,985
$3,328
$883
Year-Over-Year
Growth in
Average Local
Advertising
Revenue (5)
30%
37%
35%
(4) Average local advertising revenue is defined as the total local advertising
revenue from businesses in the cohort over the three-month period ended
December 31, 2016 (in thousands) divided by the number of communities in
the cohort.
(5) Year-over-year growth in average local advertising revenue compares the
average local advertising revenue in the three-month period ended
December 31, 2016 with that of the same period in 2015.
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