Snap Inc Investor Presentation Deck

Snap Inc. Goal-Based Bidding Objectives Snap offers a variety of goal-based bidding objectives to address every level of the sales funnel. Impressions Shares App Install Video Views Pixel Page View Add to Cart Upper App Sign-up Pixel Purchase Swipes Lead Form Submissions Lower Video Views (15 Seconds) Story Opens App Re-engage Pixel Add to Cart Pixel Sign-up In App Purchase 27

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