Opendoor Investor Presentation Deck
Share gains as markets mature, driven by
predictable marketing investment
Well-established
acquisition playbook
with a mix of digital and top-of-funnel spend
Growing customer base
unlocks re-engagement
driving significant sellers from past offer engagement
Increasing awareness
aids conversion
with materially higher awareness in mature markets
Expanding national footprint
drives ad spend efficiency
with national media more efficient than local media
2021 market share by year
of market launch
Note: 2021 market share based on Company acquisitions as a % of MLS transaction data for respective markets
We did not launch any new markets in 2020 due to the impact of COVID-19
0.6%
2021
cohort
1.9%
2021 total share
1.0%
2019
cohort
1.8%
2018
cohort
3.1%
2017 and older
cohort
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