Sinch Mergers and Acquisitions Presentation Deck
Complementary Go-To-Market models
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Enterprise
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Online lead-generation
Lead with APIs and SaaS
Target enterprise customers and
indirect channel partners
Customers may have in-house
development resources or use
System Integrators
• Customers look for superior
service delivery, global reach,
end-to-end connectivity,
compliance, and competitive
pricing at high volumes
sinch
Developer
• Online self-signup
Lead with APIs
Target developers, who may
work for any size business
Customers have in-house
developer resources
Customers look for intuitive UX,
self-signup and self-service,
SDKs, tutorials and code
examples, strong
documentation
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SME
Online self-signup
Lead with SaaS & integrations
Target small and medium sized
businesses: local dentists,
mechanics, etc.
Customers have limited
development resources
Customers look for 'out-of-the-
box' solution, ease-of-use, quick
time-to-value, and ability to
reach wanted business objective
without coding
Message
Media
JP
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