Snap Inc Results Presentation Deck
Business Highlights (Continued)
We invested in our augmented reality platform:
Ray Tracing, which enables photorealistic quality on digital objects, is now available in Lens Studio to developers around the world.
• We introduced support for Version Control for project collaboration in Lens Studio, enabling developers to collaborate simultaneously on new or existing
Lens Studio projects while maintaining the integrity of their source code.
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• We introduced Portrait Relighting, which gives developers the ability to enhance or change the light and background of photos, as well as add their own
custom lighting to photos.
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Lens Studio's start screen now has a dedicated Learn Tab that offers educational materials like videos and guides to help developers learn how to build
Lenses.
Powered by Camera Kit, Microsoft Teams brought Snapchat Lenses right into video meetings to help colleagues communicate and collaborate as they
discuss projects.
• We announced a new integration with Disguise, an industry leader in live event visualization technology, that will bring Snap AR to the world's largest venues
and tours.
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• We partnered with the NFL to create a 3D model of the State Farm Stadium so fans on the NFL app could see what it's like inside the official Super Bowl LVII
stadium, and a Snapchat Lens of the stadium allowed them to keep up with the game in real time through AR.
We partnered with British Vogue for an immersive experience through Vogue x Snapchat: Redefining the Body, which allowed visitors to enter the worlds of
renowned designers and try on iconic digital designs from Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Thebe Magugu, and Versace.
Our AR Studio in Paris created a unique AR experience for International Women's Day by installing eight AR statues of important female figures in French
history across eight French cities.
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