#1Q2 Fiscal 2024 Earnings Results braze September 7, 2023#2Forward Looking Statements and Disclaimer Forward-Looking Statements This presentation contains, and statements made during this presentation contain, "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding Braze's financial outlook for the third quarter of and full fiscal year ended January 31, 2024. Words such as "anticipate," "believe," "could," "estimate," "expect," "goal," "hope," "intend," "may," might," "potential," "predict," "project," "shall," "should," "target," "will" and variations of these terms and similar expressions are intended to identify these forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based on Braze's current assumptions, expectations and beliefs and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks include, but are not limited to, risks and uncertainties related to: (1) unstable market and economic conditions may have serious adverse consequences on Braze's business, financial condition and share price; (2) Braze's recent rapid revenue growth may not be indicative of its future revenue growth; (3) Braze's history of operating losses; (4) Braze's limited operating history at its current scale; (5) Braze's ability to successfully manage its growth; (6) the accuracy of estimates of market opportunity and forecasts of market growth and the impact that global and domestic socioeconomic events on Braze's business; (7) Braze's ability and the ability of its platform to adapt and respond to changing customer or consumer needs, requirements or preferences; (8) Braze's ability to attract new customers and renew existing customers; (9) the competitive markets in which Braze participates and the intense competition that it faces; (10) Braze's ability to adapt and respond effectively to rapidly changing technology, evolving cybersecurity and data privacy risks, evolving industry standards or changing regulations; and (11) Braze's reliance on third-party providers of cloud-based infrastructure. Further information on potential factors that could affect Braze's business and financial results is included in Braze's Annual Report on Form 10-K, filed with the SEC on March 31, 2023, Braze's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2023, filed with the SEC on June 9, 2023, and other subsequent reports filed with the SEC. The forward-looking statements included in this presentation represent Braze's views only as of the date of this presentation and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law. Use of Non-GAAP Financial Measures This presentation contains the following non-GAAP financial measures: non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating loss, non-GAAP net loss, non-GAAP net loss per share, basic and diluted, and non-GAAP free cash flow and non-GAAP free cash flow margin. Braze defines non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating loss and non-GAAP net loss as the respective GAAP balances, adjusted for stock-based compensation expense, employer taxes related to stock-based compensation, charitable contribution expense, acquisition related expense, amortization of intangible assets and restructuring expense. Prior to the fourth quarter of the fiscal year ended January 31, 2023, Braze did not adjust non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating loss or non-GAAP net loss for acquisition related expense, because there was not acquisition activity by Braze in prior periods. Additionally, prior to the second quarter of the fiscal year ended January 31, 2024, Braze did not adjust non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating loss or non-GAAP net loss for amortization of intangible assets, because there were no such amortizations in prior periods, or for restructuring expense, because such amounts were not material in prior periods. Braze defines non-GAAP free cash flow as net cash used in operating activities, minus purchases of property and equipment and minus capitalized internal use software costs. Investors are encouraged to review the reconciliation of these historical non-GAAP financial measures to their most directly comparable GAAP financial measures. Braze uses this non-GAAP financial information internally in analyzing its financial results and believes that this non-GAAP financial information, when taken collectively with GAAP financial measures, may be helpful to investors because it provides consistency and comparability with past financial performance and assists in comparisons with other companies, some of which use similar non-GAAP financial information to supplement their GAAP results. The non-GAAP financial information is presented for supplemental informational purposes only, and should not be considered a substitute for financial information presented in accordance with generally accepted accounting principles in the United States (GAAP), and may be different from similarly-titled non-GAAP measures used by other companies. The principal limitation of these non-GAAP financial measures is that they exclude significant expenses that are required by GAAP to be recorded in Braze's financial statements. In addition, they are subject to inherent limitations as they reflect the exercise of judgment by Braze's management about which expenses are excluded or included in determining these non-GAAP financial measures. A reconciliation is provided at the end of this presentation for each non-GAAP financial measure to the most directly comparable financial measure stated in accordance with GAAP. Braze encourages investors to review the related GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures, which it includes in press releases announcing quarterly and fiscal year financial results, and not to rely on any single financial measure to evaluate Braze's business. Braze has not reconciled its guidance as to non-GAAP gross margin, non-GAAP operating loss, non-GAAP net loss or non-GAAP net loss per share to their most directly comparable GAAP measure as a result of uncertainty regarding, and the potential variability of, reconciling items such as stock-based compensation expense specific to equity compensation awards that are directly impacted by unpredictable fluctuations in Braze's stock price. Accordingly, reconciliation is not available without unreasonable effort, although it is important to note that these factors could be material to Braze's results calculated in accordance with GAAP. Customer Metrics and Market Data Unless otherwise noted, information in this presentation concerning Braze's industry, including industry statistics and forecasts, competitive position and the markets in which Braze operates is based on information from independent industry and research organizations, other third-party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third party sources, as well as data from Braze's internal research, and are based on assumptions made by Braze upon reviewing such data, and Braze's experience in, and knowledge of, such industry and markets, which it believes to be reasonable. Projections, forecasts, assumptions and estimates of the future performance of the industry in which Braze operates and Braze's future performance are necessarily subject to uncertainty and risk due to a variety of factors. Braze has not independently verified the accuracy or completeness of the information provided by independent industry and research organizations, other third parties or other publicly available information. Accordingly, Braze makes no representations as to the accuracy or completeness of that information nor does Braze undertake to update such information after the date of this presentation. Trademarks All third-party trademarks, including names, logos and brands, referenced by Braze in this presentation are property of their respective owners. All references to third-party trademarks are for identification purposes only. Such use should not be construed as an endorsement of the products or services of us. braze 2#33 $460M QUARTERLY REVENUE RUN RATE¹ 120% DOLLAR-BASED NET RETENTION RATE Data as of July 31, 2023 or the three months ended, as applicable 1. Represents quarterly GAAP revenue multiplied by 4 Braze at a Glance 34% Y/Y REVENUE GROWTH 95% SUBSCRIPTION REVENUE 1,958 CUSTOMERS IN 72 COUNTRIES $32M GAAP NET LOSS braze#4Financial Highlights: ● ● Q2'24 Results Highlights GAAP net loss per basic and diluted shares attributable to Braze stockholders was $0.33, compared to a loss of $0.35 in the prior year quarter; non-GAAP net loss per basic and diluted shares attributable to Braze stockholders was $0.04 compared to a loss of $0.16 in the prior year quarter Net cash used in operating activities was $17.5 million compared to net cash used in operating activities of $16.3 million in the prior year quarter Free cash flow was ($18.7) million compared to ($24.7) million in the prior year quarter Customer and Strategic Highlights: ● Revenue of $115.1 million, up 33.6% YoY and 13.1% sequentially GAAP gross margin of 69.2%, up 100 basis points YoY; non-GAAP gross margin of 70.0%, up 70 basis points YoY Dollar-based net retention rate of 120% compared to 126% in the prior year quarter and 122% in Q1 of FY'24 GAAP operating loss of $35.4 million compared to a loss of $35.1 million in the prior year quarter; non-GAAP operating loss of $7.6 million compared to a loss of $17.5 million in the prior year quarter Customer count increased to 1,958 as of July 31, 2023 Notable new business wins and upsells in the quarter included Miro, the National Basketball Association, Rappi, and Stori Unveiled Sage Al by Braze, a set of advanced artificial intelligence and machine learning capabilities deeply integrated into the Braze platform, data flows, and executions stack designed to drive better and faster customer engagement outcomes Launched Braze Instant Insights, a suite of Snowflake Native Apps on Snowflake Marketplace Introduced new data integration innovations and partnerships to help brands create personalized, cross-channel campaigns faster by reducing data complexities between marketing and technical teams Braze joined the Russell 3000 Index in its annual reconstitution in June Braze releases its second annual Environmental, Social, and Governance report in July braze#55 $55.8 49.7% $64.0 55.1% $70.4 62.6% FY'22 Q2 FY'22 Q3 FY'22 Q4 Quarterly Revenue $77.5 64.1% DOLLARS IN MILLIONS $86.1 61.9% $93.1 54.5% FY'23 Q1 FY'23 Q2 FY'23 Q3 Reported Revenue $98.7 45.6% $101.8 40.1% FY'23 Q4 FY'24 Q1 Y/Y Customer Growth $115.1 33.6% FY'24 Q2 33.6% Q2'24 Y/Y REVENUE GROWTH braze#66 66.7% 70.3% Non-GAAP Gross Margin 67.2% 67.8% 69.3% 69.7% 67.0% 68.8% 70.0% 1 ■ FY'22 Q2 FY'22 Q3 FY'22 Q4 FY'23 Q1 FY'23 Q2 FY'23 Q3 FY'23 Q4 FY'24 Q1 FY'24 Q2 70.0% Q2'24 NON-GAAP GROSS MARGIN braze#77 125% 126% Dollar-Based Net Retention 128% 127% 126% 126% 124% 122% 120% | FY'22 Q2 FY'22 Q3 FY'22 Q4 FY'23 Q1 FY'23 Q2 FY'23 Q3 FY'23 Q4 FY'24 Q1 FY'24 Q2 120% Q2'24 NET DOLLAR- BASED RETENTION RATE braze#88 1,119 41% 1,247 48% 1,375 54% 1,503 50% Braze Customers 1,599 43% 1,715 Customers 38% 1,770 29% 1,866 24% FY'22 Q2 FY'22 Q3 FY'22 Q4 FY'23 Q1 FY'23 Q2 FY'23 Q3 FY'23 Q4 FY'24 Q1 Y/Y Customer Growth 1,958 22% FY'24 Q2 22% Q2'24 Y/Y CUSTOMER GROWTH 173 CUSTOMERS WITH $500K+ ARR, UP 24% Y/Y braze#99 ($5.7) (10.3)% ($3.5) (5.4)% FY'22 Q2 FY'22 Q3 ($26.0) (36.8)% 20.2% $15.7 Free Cash Flow ($24.7) (28.7)% DOLLARS IN MILLIONS Free Cash Flow ($28.1) (30.1)% ($1.9) (1.9)% 21.3% $21.7 FY'22 Q4 FY'23 Q1 FY'23 Q2 FY'23 Q3 FY'23 Q4 FY'24 Q1 FY'24 Q2 ($18.7) (16.2)% Free Cash Flow Margin % ($18.7)M Q2'24 FY'24 FREE CASH FLOW braze#1010 $274.2 FY'23 Q2 Remaining Performance Obligations $283.3 FY'23 Q3 +29% Y/Y $312.6 $325.4 DOLLARS IN MILLIONS $353.3 FY'23 Q4 FY'24 Q1 FY'24 Q2 Less than 1 year $410.5 FY¹23 Q2 $408.7 +28% Y/Y FY'23 Q3 $455.7 $477.5 FY'23 Q4 FY'24 Q1 Total RPO $523.5 FY'24 Q2 braze#1111 Metric Revenue Non-GAAP Operating Loss Non-GAAP Net Loss Non-GAAP Net Loss Per Share Weighted Average Shares Outstanding Guidance DOLLARS AND SHARES IN MILLIONS, EXCEPT PER SHARE AMOUNTS Q3'24 Guidance $116.5 - 117.5 ($15.5) - (16.5) ($13.0) - (14.0) ($0.13) - (0.14) ~100.2M FY'24 Guidance $451.5 - 454.5 ($47.0) - (49.0) ($37.0) - (39.0) ($0.37) - (0.39) ~98.8M braze#1212 Appendix braze#1313 Operating Metrics - Definitions Number of Customers: We define a customer as the separate and distinct, ultimate parent-level entity that has an active subscription with us to use our products. A single organization could have multiple distinct contracting divisions or subsidiaries, all of which together would be considered a single customer. Dollar-based Net Retention Rate: We calculate our dollar-based net retention rate as of a period end by starting with the ARR from a cohort of customers as of 12 months prior to such period-end (the Prior Period ARR). We then calculate the ARR from the same cohort of customers as of the end of the current period (the Current Period ARR). Current Period ARR includes any expansion and is net of contraction or attrition over the last 12 months, but excludes ARR from new customers in the current period. We then divide the total Current Period ARR by the total Prior Period ARR to arrive at the point-in-time dollar-based net retention rate. We then calculate the weighted average point-in-time dollar-based net retention rates as of the last day of each month in the current trailing 12-month period to arrive at the dollar-based net retention rate. Annual Recurring Revenue (ARR): We define ARR as the annualized value of customer subscription contracts, including certain premium professional services that are subject to contractual subscription terms, as of the measurement date, assuming any contract that expires during the next 12 months is renewed on its existing terms (including contracts for which we are negotiating a renewal). Our calculation of ARR is not adjusted for the impact of any known or projected future events (such as customer cancellations, expansion or contraction of existing customers relationships or price increases or decreases) that may cause any such contract not to be renewed on its existing terms. Remaining Performance Obligations: The transaction price allocated to remaining performance obligations represents amounts under non-cancelable contracts expected to be recognized as revenue in future periods, and may be influenced by several factors, including seasonality, the timing of renewals, the timing of service delivery and contract terms. Unbilled portions of the remaining performance obligation are subject to future economic risks including bankruptcies, regulatory changes and other market factors. braze#1414 Gross Profit Plus: Reconciliation of GAAP to Non-GAAP Gross Margin Six Months Ended July 31, Stock-based compensation expense Employer taxes related to stock-based compensation expense Non-GAAP Gross Profit GAAP Gross Margin GAAP to Non-GAAP Reconciliation DOLLARS IN THOUSANDS Non-GAAP Gross Margin Three Months Ended July 31, 2023 $79,633 901 30 $80,564 69.2% 70.0% 2022 $58,779 911 24 $59,714 68.2% 69.3% 2023 $148,726 1,790 52 $150,568 68.6% 69.4% 2022 $110,368 1,831 40 $112,239 67.5% 68.6% Reconciliation of GAAP to Non-GAAP Operating Expenses Three Months Ended July 31, 2023 GAAP sales and marketing expense Less: Stock-based compensation expense Employer taxes related to stock-based compensation expense Restructuring expense Non-GAAP sales and marketing GAAP research and development expense Less: Stock-based compensation expense Employer taxes related to stock-based compensation expense Non-GAAP research and development GAAP general and administrative expense Less: Stock-based compensation expense Employer taxes related to stock-based compensation expense 1% Pledge charitable contribution expense Acquisition related expense Amortization of intangibles expense Restructuring expense Non-GAAP general and administrative $60,417 $50,007 7,807 247 541 $51,822 9,929 266 $18,937 $29,132 $23,336 $25,453 6,139 2022 65 964 678 148 103 $17,356 5,439 220 $44,348 6,921 124 $16,291 $20,543 3,842 164 Six Months Ended July 31, 2023 $117,679 15,655 364 541 $58,877 19,772 $101,119 $84,558 522 $38,583 $49,436 11,705 2022 155 $96,051 11,106 387 $44,956 13,094 251 $31,611 $44,117 8,053 229 964 1,946 148 103 $16,537 $34,415 $31,575 4,260 braze#1515 Loss from operations Plus: Reconciliation of GAAP to Non-GAAP Operating Loss Stock-based compensation expense Employer taxes related to stock-based compensation expense 1% Pledge charitable contribution expense Acquisition related expense Amortization of intangibles expense Restructuring expense Non-GAAP Operating loss GAAP operating margin GAAP to Non-GAAP Reconciliation Non-GAAP operating margin Three Months Ended July 31, 2023 ($35,369) 24,776 608 964 678 148 644 (30.7%) 2022 (6.6%) ($35,107) 17,113 ($7,551) ($17,462) 532 (40.8%) DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS (20.3%) Six Months Ended July 31, 2023 ($77,266) 48,922 1,093 964 1,946 148 644 ($23,549) (35.6%) (10.9%) 2022 ($74,756) 34,084 907 4,260 ($35,505) (45.7%) (21.7%) Reconciliation of GAAP to Non-GAAP Net Loss Net loss attributable to Braze, Inc. Plus: Stock-based compensation expense Employer taxes related to stock-based compensation expense 1% Pledge charitable contribution expense Acquisition related expense Amortization of intangibles expense Restructuring expense Non-GAAP net loss attributable to Braze, Inc.¹ Non-GAAP net loss per share attributable to Braze, Inc. common stockholders, basic and diluted Weighted-average shares used to compute net loss per share attributable to Braze, Inc. common stockholders, basic and diluted Three Months Ended July 31, 2023 ($31,694) 24,776 608 964 678 148 644 ($3,876) ($0.04) 97,180 2022 ($32,886) 17,113 532 ($15,241) ($0.16) 94,103 1 Assumes no tax impact due to the Company's net loss position and deferred tax assets. Six Months Ended July 31, 2023 ($70,148) 48,922 1,093 964 1,946 148 644 ($0.17) 2022 97,023 ($72,155) 34,084 907 ($16,431) ($32,904) 4,260 ($0.35) 93,668 braze#1616 GAAP Cash Flows from Operations to Free Cash Flow Reconciliation of GAAP Cash Flow from Operating Activities to Non-GAAP Free Cash Flow Net cash provided by/ (used in) operating activities Less: Purchases of property and equipment Capitalized internal-use software costs DOLLARS IN THOUSANDS Non-GAAP Free cash flow Three Months Ended July 31, 2023 ($17,517) (387) (788) ($18,692) 2022 ($16,321) (7,884) (477) ($24,682) Six Months Ended July 31, 2023 $5,032 (427) (1,640) $2,965 2022 $1,600 (9,844) (783) ($9,027) braze#1717 GAAP to Non-GAAP Gross Margin Reconciliation Gross Profit Plus: Stock-based compensation expense Employer taxes related to stock-based compensation expense Non-GAAP Gross Profit GAAP Gross Margin Non-GAAP Gross Margin FY'22 Q2 $37,001 177 $37,178 66.4% 66.7% FY'22 Q3 $44,794 164 $44,958 70.0% 70.3% DOLLARS IN THOUSANDS FY'22 Q4 $45,659 1,654 $47,313 64.8% 67.2% FY'23 Q1 $51,589 920 16 $52,525 66.6% 67.8% FY'23 Q2 FY'23 Q3 $58,779 911 24 $59,714 68.2% 69.3% $63,990 889 17 $64,896 68.7% 69.7% FY'23 Q4 $65,250 896 14 $66,160 66.1% 67.0% FY'24 Q1 $69,093 889 22 $70,004 67.9% 68.8% FY'24 Q2 $79,633 901 30 $80,564 69.2% 70.0% braze#1818 GAAP to Non-GAAP Free Cash Flow Reconciliation Net cash provided by/(used in) operating activities Less: Purchases of property and equipment Capitalized internal-use software costs Non-GAAP Free Cash Flow Non-GAAP Free Cash Flow Gross Margin FY'22 Q2 FY'22 Q3 FY'22 Q4 FY'23 Q1 FY'23 Q2 FY'23 Q3 FY'23 Q4 ($4,607) ($2,454) (457) (674) (355) (10.3%) (670) DOLLARS IN THOUSANDS (5.4%) ($24,530) (1,200) (223) $17,921 (36.8%) (1,960) (306) ($16,321) ($23,920) 20.2% (7,884) ($5,738) ($3,479) ($25,953) $15,655 ($24,682) ($28,064) (477) (4,222) (28.7%) 78 (30.1%) (1,381) $12 $22,549 ($17,517) (553) FY'24 Q1 (1.9%) (40) (852) FY'24 Q2 21.3% (387) ($1,922) $21,657 ($18,692) (788) (16.2%) braze#19braze 19