#1eventbrite Investor Presentation investor.eventbrite.com [email protected] eventbrite | Confidential & Proprietary March 2019#2Legal Disclaimer Regarding Forward Looking Statements This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve substantial risks and uncertainties. All statements other than statements of historical fact could be deemed forward-looking, including, but not limited to, statements regarding the future performance of Eventbrite, Inc. and its consolidated subsidiaries (the "Company"); the Company's expected financial results for future periods; future growth and growth strategies in the Company's businesses and products; the expected impact of the Company's recent acquisitions; expectations regarding the Company's ability to migrate customers from acquired platforms; the Company's expectations regarding scale, profitability, market trends, and the demand for or benefits from its products, product features, and services in the U.S. and in international markets; expectations regarding the amortization of the Ticketfly platform; and statements related to business strategy, plans, and objectives for future operations. In some cases, forward-looking statements can be identified by terms such as "may," "will," "appears," "shall," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans, or intentions. Such statements are subject to a number of known and unknown risks, uncertainties, assumptions, and other factors that may cause the Company's actual results, performance, or achievements to differ materially from results expressed or implied in this presentation. Investors are cautioned not to place undue reliance on these statements. Actual results could differ materially from those expressed or implied, and reported results should not be considered as an indication of future performance. The forward-looking statements contained in this presentation are also subject to additional risks, uncertainties and factors, including those more fully described in the Company's filings with the Securities and Exchange Commission, including the Company's final prospectus filed pursuant to Rule 424(b) under the Securities Act of 1933, as amended, on September 20, 2018. Further information on potential risks that could affect actual results will be included in the subsequent periodic and current reports and other filings that the Company makes with the Securities and Exchange Commission from time to time, including the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2018. All forward-looking statements are based on information and estimates available to the Company at the time of this presentation and are not guarantees of future performance. Except as required by law, the Company assumes no obligation to update any of the statements in this presentation. This presentation includes certain non-GAAP financial measures not based on generally accepted accounting principles. The Company presents non-GAAP financial measures when it believes that the additional information is useful and meaningful to investors. These non-GAAP financial measures are in addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with GAAP. The non-GAAP financial measures used by the Company may differ from the non-GAAP measures used by other companies. See the appendix to this presentation for the reconciliations of non-GAAP financial measures to the most directly comparable GAAP measures. This presentation also contains estimates and other information concerning our industry that are based on industry publications, surveys and forecasts. This information involves a number of assumptions and limitations, and we have not independently verified the accuracy or completeness of the information. eventbrite | Confidential & Proprietary 2#3Key Investment Highlights eventbrite | Confidential & Proprietary 1. 2. 3. 4. We operate in a large global market that we believe has been historically underserved. We offer a powerful enablement platform to serve our creators' needs. We do this with an efficient business model that has resulted in revenue growth while delivering cash flow. We believe there are many potential levers to drive future growth. 3#4SIGNIFICANT GLOBAL SCALE HIGHLY EFFICIENT GO-TO-MARKET STRONG GROWTH AND CASH FLOW Scale Drives Efficient, Strong Financial Results eventbrite | Confidential & Proprietary 795K+ ~3.9M ~265M CREATORS SERVED IN 2018 95%+ OF CREATORS SELF SIGN-UP IN 2017 $292M TTM NET REVENUE AS OF 12/31/18 EVENTS IN 2018 100% SELF-SERVICE PLATFORM 45% YOY NET REVENUE GROWTH PAID & FREE TICKETS IN 2018 100% 2018 RETENTION RATE ON GROSS TICKET FEES(1) ($6M) TTM FREE CASH FLOW AS OF 12/31/18 (2) (1) To obtain our retention rate, we determine (i) the gross ticket fees generated by all creators in the year prior to the year of measurement (Prior Year Gross Ticket Fees) and (ii) the gross ticket fees those creators generated in the applicable year of measurement (Measurement Year Gross Ticket Fees). We calculate our retention rate for a measurement period by dividing the Measurement Year Gross Ticket Fees by the Prior Year Gross Ticket Fees. (2) Calculated as cash flow from operating activities less purchases of property and equipment and capitalized internal-use software development costs, over a trailing twelve-month period. See appendix for reconciliation of Non-GAAP free cash flow to GAAP equivalents. 4#5BUSINESS eventbrite | Confidential & Proprietary MUSIC ENDURANCE Serving Mid-Market Creators CAUSES BABY SHOWERS STADIUM SCALE EVENTS PROFESSIONAL BLOCKBUSTER SPORTS CONCERTS FOOD & DRINK eventbrite SMALL PERSONAL GATHERINGS CLASSES BIRTHDAY PARTIES FILM ARTS CULTURE 5#6This Is a Large Global Opportunity That We Believe Is Underserved 97M EVENTBRITE PAID TICKETS (2018) 1.1B eventbrite | Confidential & Proprietary ESTIMATED PAID TICKETS IN SERVED MARKETS AND CATEGORIES (2018) (1) 4.6B ESTIMATED PAID TICKETS IN SERVED MARKETS AND GROWTH (2018) (1) Served Categories = Festivals, Music, Registration and Endurance Growth Categories = Tours & Attractions, Movie Theaters, Performing Arts and Spectator Sports Markets = United States, Canada, United Kingdom, Ireland, Australia, New Zealand, Netherlands, Germany, Spain, Brazil, Argentina and Mexico $14B MARKET OPPORTUNITY (2) (1) Based on market data prepared in conjunction with a third party. (2) Calculated by multiplying estimated paid tickets in served markets and categories and other potential markets in 2018 pursuant to footnote 1 by Eventbrite's net revenue per paid ticket during the 6 month period ended June 30, 2018. 6#7These Creators Manage Multiple Work Streams to Run Their Business :: capacity calendar quantity box purchase flow payments refunds eventbrite | Confidential & Proprietary booking location Sponsorship. 88 office. Price ### price" TICKETING Sponsorship 88 -targeting web presence word of mouth refer a friend 88 seating A Social media catering 49 cost FAN venue selection VENUE / donatel fundraising Zema email mobile PROMOTIONS promoted listings B CHAD COLLINS Founder @ Open World Events membership YES RSVP Pos/ cashless TRACKING 1 data 1 reports Security Production \/ ON-SITE access control -realtime repeat usage event services operations -check-in equipment & CRM FOLLOW UP 11 ticket social transfer media a loyalty ↓ email feedback 7#8Organizer App Event Discovery The Platform For Any Creator Email Marketing Orders Consumer App eventbrite | Confidential & Proprietary ACCESS Eventbrite.com CORE FEATURES Advertising & Promotion & Operations Events Custom Apps Onsite Tools SERVICE LAYER Payments | Creator Websites Reporting Security CRM & Analysis Our platform scales with creator needs Easy-to-use platform with robust capabilities allowing creators to get selling tickets within minutes A broad array of tools to solve creators' business problems Built on a service-oriented architecture that supports secure, native transactions 99.99% uptime over the last six years 8#98 Ⓒ MINECRAFT MINEFAIRE FEBRUARY 9-10 SF/ BAY AREA, CA ✓ SAN MATEO COUNTY EVENT CENTER THE SARATOGA TMinefaire: Official MINECRAFT Community Event (San Francisco, CA) by Minefaire Event starts Sat, Feb 9, 2019 Event ends Sun, Feb 10, 2019 More options. 7 12:30 10:00 AM 5:00 PM Venue Address 1346 Saratoga Drive, San Mateo, CA Create Event B Ⓒ eventbrite | Confidential & Proprietary Minefaire: Official MINECRA... MINECRAFT MINEFAIRE FEBRUARY 9-10 BAY AREA, CA SAN MATED COUNTY EVENT CENTER Minefaire: Official MINECRAFT Community Event (San Francisc... by Minefaire t, Feb 9-Sun, Feb 10, 2019 End-to-End Product Solution for Creators 10:00 AM 5:00 PM PST Add to calendar San Mateo County Event Center 1346 Saratoga Drive, Sen Mateo, CA 94403 $50-$90 on Eventbrite Tickets ↑ 12:30 Event Listing minefaire.com MINECRAFT MINEFAIRE Minefaire: Official MINECRAFT... Sat, Feb 9, 2019, 10:00 AM Standard GA General Admission...More. VIP Access to the gree...More. Meet & Greet Meet & Greet with a...More Powered by eventbrite USD $56.90 $25.00 +$345 $40.00 +$4.28 $50.00 +$4.85 2 Checkout ? > ✩ m O Creator Websites < FEB 9 Q Search MINECRAFT MINEFAIRE U FEBRUARY 9-10 SF/ BAY AREA, CA SAN MATED COUNTY EVENT CENTER I 1 LANTARAN CA CEST Minefaire: Official MINECRAFT Community Event (San Francisco, CA) Minetaire Public Get Tickets Going Tickets via Eventbrite Share Feb 9-Feb 10 San Mateo County Event Center 1346 Saratoga Drive, San Mateo, California 94403 17 11:3 View Orders m → More 12:30 D Distribution = ← Check in 38 check-ins on this device 回回 Ticket 1 of 1 Name Dan Castro Ticket/seat ral Admission, ✓ Checked in Check In ▼ 12:30 Q X E Gross sales $12,328 Sales summary Hour $100 $50 1 PM Dashboard 52% 75% 2PM Day 1 ticket $50 3 PM 4PM Tickets Sold 520/1000 VIP-FullWeekend Week 120/900 General Admission - Full Weekend 525/700 ▼ 12:30 Analyze 6 PM Month 7 PM See More 9#10T-Mobile Wi-Fi 29ROOMS S ANGELES 1:24 PM Los Angeles DEC 29Rooms Los Angeles 5 The Reef BRENTON WOOD DOGUM BOOGUM WAR "LOW RIDER" "OUTLAW" TRISH TOLEDO THE CHI-LITES THE MANHATTANS JOE BATTAN KISS AND SAY GOODBYE "THE PRAYER" PATTI DREW "WORKING ON A GROOVY THING BARBARA MASON YES I'M READY 100% THE CANDONS DEC Barbara Mason, WAR, Brenton 8 Wood The Manhattone In Rots Q Discover on Eventbrite eventbrite | Confidential & Proprietary AT&T Wi-Fi S LIFE IS BEAUTIFUL H Get Tickets 11:11 AM lifeisbeautiful shop.lifeisbeautiful.com/ Las Vegas, Nevada Followed by eventbrite Q Life is Beautiful Festival Ⓒ Festival September 20th - 22nd 2019 | Downtown Las Vegas 2018 2,199 106K 308 posts followers following Follow M AN Email + Consumer Experience 78% B Discover on Distribution *** Directions Arch ♡ 8 Name Ticket 1 of 3 Michael Smith Event Billy & Dolly Ticket/seat General Admission Date Thu, June 14, 9:00 PM-12:30 AM Location Elbo Room 647 Valencia St. Ticket Purchase 7:16 T-Mobile Wi-Fi Location The Reef T 29Rooms Los Angeles Organizer 1:26 PM @ 100% Santa Monica Fwy W Tickets The Reef O Refinery29 Refinery29 is the leading digital-media and entertainment company focused on women with a global audience footprint of 550 million across all platforms. Organizer details f Following Follow Creator T-Mobile Wi-Fi <Inbox eventbrite 1:43 PM Your Weekly Inside Guide See the latest articles and events recommended for you. P Goats, Beer, and Head Banging: 10 Delightfully Strange Ways to Practice Yoga E 100% + ☆ Post Event Email G 10#11Eventbrite's Core Platform Flexes to Meet Creator Needs EMAIL MARKETING EVENT CREATE & MANAGE eventbrite Confidential & Proprietary ADVERTISING & PROMO DISCOVERY CORE PLATFORM FEATURES [0] CRM & ANALYSIS CHECKOUT 100+ Additional Features REPORTING CUSTOM APPS & OPERATIONS * ONSITE TOOLS Extensible Our platform extends to integrate third parties, enabling creators to seamlessly access to best-in-class partners. Modularity Core capabilities built as independent components and solutions to allow efficient modifications. New capabilities easily added without disturbing the functionality of the existing platform. Fuels rapid product development 11#12Our Product Is Enhanced by Our Partner Ecosystem Called Spectrum Advertising & Promotion AdRoll Bandsintown goldstar TONEDEN CRM & Finance eventbrite | Confidential & Proprietary HubSpot qb quickbooks. xero VERVE™ ZOHO salesforce Distribution facebook. Google Instagram snapchat Spotify Email Marketing (AWeber emma Hive.co MailChimp VISION eventbrite Fundraising crowdrise everydayhero First Giving FUNDLY JustGiving Marketing Tools Gleam Join SurveyMonkey Teespring zapier Mobile Apps & Event Ops boomset Entegy® event labor management software guidebook SCHED 12#13Global Footprint in 170+ Countries in 2017 eventbrite | Confidential & Proprietary Platform enhancements helped drive our revenue from outside of the United States, which grew from 18% to 27% from 2012 to 2018 Eventbrite is fully localized in 19 countries We support 19 payment methods globally 13#14Eventbrite Music Exemplifies Platform Modularity eventbrite Overview POWER TO THE INDEPENDENTS eventbrite | Confidential & Proprietary Venues & Promoters Festivals Sign In Plug in to the platform powering independent venues, promoters, and festivals around the world. Get In Touch Get in touch In November 2018, we launched Eventbrite Music Build upon our single platform, this roll out includes 10+ new features for music creators Benefits include: O O O Enhanced marketing and distribution capabilities Streamlined checkout experience Mobile-first technology Experienced team dedicated to the music industry 14#15eventbrite | Confidential & Proprietary ✓ The essentials you need to start selling in minutes 2% + $0.79/paid ticket* Free for free tickets ✓ ✓ ✓ ✓ Note: United States pricing as of November 2018. Solutions Tailored To Creators Needs essentials Create an Event One ticket type (ex. "General Admission") Ticketing & registration essentials Organizer mobile app Listing on Eventbrite and partner sites Online Help Center A powerful solution to boost sales and grow your business ✓ 3.5% + $1.59 / paid ticket* Free for free tickets ✓ ✓ ✓ ✓ ||| Professional || ✓ ✓ Create an Event Everything in Essentials, plus: Unlimited ticket types Ticket sales on your own site Customizable checkout forms Detailed sales analytics Payouts before your event Reserved seating Phone, chat, and email support *Payment processing of 2.5%. Tailored partnerships for large and complex events ✓ Custom Pricing Minimum threshold applies ✓ PREMIUM ✓ ✓ Contact us ✓ On-site staffing and support Branded community pages Installment payments Product training ✓ 24/7 phone support ✓ Customer Success Manager ✓ Everything in Professional, plus: Team access and permissions Rental equipment for box office and entry 15#16DES OPEN WORLD EVENTS Chad Collins - Founder Joined Eventbrite in June 2013 and has scaled to over 250K tickets on our platform, a 61% CAGR. They rely on the Eventbrite Organizer App to get real-time insights on past and future events. eventbrite | Confidential & Proprietary Creator Success Stories SEA CREATURES Naz Kabir - Managing Director & Lead Producer Joined Eventbrite in March 2018 after using the product in a previous role. Sea Creatures has over 75 events in 2018 in three cities. They quickly integrated with eight Spectrum partners to enhance their experience. PIANO FIGHT Dan Williams, Duncan Wold, Kevin Find, Rob Ready - Founders Joined Eventbrite in December 2014 and has scaled to over 130K tickets on our platform, a 149% CAGR. They report saving up to 40 hours a week with our open API. 16#17We Succeed When Our Creators Succeed eventbrite | Confidential & Proprietary 1. We empower creators' success by streamlining their user experience, allowing them to easily sign themselves up and begin creating their events without training. 2. 3. Our platform offers creators compelling, real-time analytics about multiple dimensions of an event, allowing them to make decisions that directly impact attendance, revenue, profitability and attendee experience. 4. Our powerful platform has integrated the components needed to seamlessly plan, promote and produce live events, reducing friction and costs, and allowing creators to focus their energy on producing successful events. 5. Through our quick and secure registration and payments processing capabilities, attendees have come to trust the Eventbrite purchase experience. Creators benefit from our platform's global consumer audience, global search engine prominence and deep integrations with over 50 global distribution partners. 17#18EFFICIENT CREATOR ACQUISITION Our seamless user experience attracts creators to our platform organically, with over 95% of creators signing themselves up for Eventbrite in 2017. Our Business Model eventbrite | Confidential & Proprietary POWERFUL RETENTION When creators enjoy success on Eventbrite, they continue to use our platform. In 2017, our retention rate was 100%.(1) $ COST ADVANTAGE IN OPERATIONS Our highly-automated, cloud-based platform allows us to manage our operating and support costs, freeing up capital and other resources to dedicate to enhancing our platform and growing our business. (1) To obtain our retention rate, we determine (i) the gross ticket fees generated by all creators in the year prior to the year of measurement (Prior Year Gross Ticket Fees) and (ii) the gross ticket fees those creators generated in the applicable year of measurement (Measurement Year Gross Ticket Fees). We calculate our retention rate for a measurement year by dividing the Measurement Year Gross Ticket Fees by the Prior Year Gross Ticket Fees. We calculate retention rate on an annual basis only. $ LOTS OF WAYS TO GROW We believe there are many opportunities for growth in the fragmented event management market, and we have designed our business model and platform to take advantage of these opportunities by ensuring we can support the addition of new event categories and countries for ticketing, as well as new revenue-generating solutions beyond ticketing. 18