#1SAFE GRAPH The Source of Truth for Physical Places Confidential SafeGraph.com#2Now is the time to build a great data business Data-As-A-Service Bible Data-As-A-Service Bible: Everything You Wanted To Know About Running Daad Companies A TaData Businesses: Whyt party datin't enough. 3 pillars of data companies and horizontal vs. vertical REUTERS market Asa data company starts to dominate its niche, it can lower its price and gain more market share and use those resources to investmore in the data thereby gaining continues 11 Zoominfo IPO priced at $21 per share in largest tech listing this year Auren Hof Ⓒ 150 © 1.26 Z zoominfo A CoreLogic to Hold Takeover Talks With CoStar, Warburg CorLogic confirmed it is engaging with partien the potential aquisition of the companyat avalue robov500 per shore vo Bloomberg Auren Hoffman Das is growing. Just5yrs ago, only -20of the 11000 hedge funds were using alternative data. Today it is only about 100 funds. In five years And every other industry is buying the same rate a hedge funds OF A Auren Hoffman Ⓒ Data businesses are generally misunderstood Daas has diferent metrics than Sa While there has been a lot written about Sa businesses how they operate what metrics to watch, etc. there has been surprisingly little written about data business 17:00 TH 1 S&P Global Agrees to Buy IHS Markit for About $44 Billion THE WALL STREET JOURNAL.#3SafeGraph: the system of truth for all places Building the definitive data set for all physical places More places than people in the world#4Our Only Product is Data Lira Poto Our only focus is data. No software, analytics, visualization. Just data. Just facts. Maniacally focused on truth. Focused on one core value: veracity. Predicting the future requires highly accurate data about the past. 7.#5SafeGraph in 2020: places data in U.S. and Canada CORE PLACES Business Listings for 6.8M POI GEOMETRY Building Footprints with Spatial Hierarchy for POI PLACES PATTERNS Foot-traffic insights for places derived from anonymized mobile devices Places data with over 6.8M points of interest across 5,800 major brands in the U.S. & Canada Confidential#6Diverse use cases across many industries ARR Industry Use Case Description Customer & $500K-SIM Retal & REstate Site selection, competitive intelligence. retail planning, market planning SafeGraph data helps identify new sites for distribution centers, optimal locations to recruit new employees. where to put retail locations Customer B $100K-6500K Mapping and location intelligence SafeGraph dala powers mapping points of interest Customer C $100K-6500K Supply Chain & Logistics Customer analytics and business/sales intelligence SafeGrah data helps inform go to market strategy, prospecting new leads for the sales team, and logistics Customer D $500K-SIM Healthcare COVID-19 modeling. population health SafeGrah data used to enable Cavid-19 modeling, disease predictions, and cold-chain distribution#7Extremely efficient business LTV to CAC >4x (B) Saas Magic Number -1.0 N Efficiency Score >1.5 7#8Placekey: free & open standard ID for physical places Unlock location data with a universal identifier for any physical place Data conflation is hard Data becomes useful when it is tied to other data Joining, linking, and graphing datasets together allows organizations to ask and answer more questions and different kinds of questions PERMITTING 123 N. Main Street Ste #305 Permit Granted Rooftop Deck APPRAISALS 123 N Main St. #305 Appraisal Completed $xxxxx Confidential The Power of Join Keys 7 ✓ Placekey ZONING 123 north main st Suite 305 Commercially Zoned Starbucks#91000+ orgs have already joined Placekey EPISTEMIX Upl Verk Financial narrative TOL MI GIST ⒸUMA BANH billups awning ENVIRONICS ANTY esri Ostirista OPEN HOBUL PLACE EXCHANGE •MF O PSEG acxiem. Quotient patron CwAl COMPSTAK in market woflow lowsense DATAMARK buxton PLACE FUND ulland IN THE FRONT LRE Placekey Data on over 200M places globally & growing SKYHOOK" experian ESTATED Confidential COLORISH S CLEARGOV ITRIX CARTE * geo WG/C SANDAG dun bedstreet Simpl onigma ChainXY infutor FullContact cuebig CITY BOSTON 5x Bomuta. Ww= DESTINY ARTI PnPoint neustar [2 9#107,000 Placekey community using SafeGraph data Free access to SafeGraph data for researchers. nonprofits and government organizations to aid in the analysis and response to COVID-19 (and more). AXIOS FORTUNE Why economists, hedge funds, and health officials are using this startup's data to understand the pandemic The White House looks at aggregated and anonymized data from SafeGraph, which maps some 45 million cellphone locations to more than 5,000 businesses. The Dallas Fed has been using SafeGraph's data in its own economic modeling and forecasting. The resulting charts constitute "a key metric in Gw healthg our assessment of economic conditions and the outlook for future it says. publicly available data from a company called SafeGraph, the CDC looked at phones, tablets and watches belonging to between 3.6% and 6.4% of the population in each city. Confidential Robust Slack community to foster discussion. research, and events 6,600 members including the CDC. Federal Reserve Via Ciaco WOCHEN NATIONAL BAR FOOT TAWY IN Over 300 peer-reviewed academic papers written by consortium members in 2020 CORONAVIRU! PANDEMIC TOTAL CASES 17,334,539 DEATHS 674,038 TA TOTAL CASES 4,496,737 DEATHS 152,074 CORONAVIRUS PANDEMIC U.S. SEES SUMMER SURGE IN NEW COVID-19 CASES CNN Jonathan Wolf VP of Partnerships, SafeGraph THANK 10#11In addition to Placekey, our big initiatives for the next three years Aggressively expanding internationally Co-op to get scaled feedback Building out self-serve data store and APIs Confidential Acquisitions of other data companies 11#12Our team: been there, done that. Auren Hoffman CEO - Previously Live Ramp Jason Cook VP of Sales and Customer Success PRADIUS Karissa Paddie VP of Corporate Strategy Bolt Felix Cheung VP of Engineering Pra Uber Microsoft Previously at Nicole Berger VP of Operations Pravila SLYCE SIG SERIER**** Ross Epstein VP of New Projects Pravila Linkedin Confidential Lauren Spiegel VP of Product - Previously SCALITY Evan Barry VP of Marketing - Previously at Raken branch Jonathan Wolf VP of Partnerships 18#13Thank you. Auren Hoffman HOLFHE 13#14SAFE GRAPH Contact:[email protected]