#1Acquisition of myElefant 26 September 2019 Oscar Werner CEO Roshan Saldanha CFO Thomas Heath Chief Strategy Officer & Head of Investor Relations sinch#2SEK 4.4bn revenue in the past 12 months SEK 431m Adj. EBITDA in the past 12 months $ Customer engagement through mobile technology Scalable cloud communications platform for messaging, voice and video 100%) Consumer penetration SEK 7.6bn 540+ Market Cap employees Profitable since our foundation in 2008 All 30 billion engagements per year 30+ offices in 30+ countries Publicly listed on NASDAQ in Stockholm Serving 8 of the 10 largest U.S. tech companies >400% gross profit growth since IPO in 2015 Growing, global, multi billion-dollar CPaaS market sinch#3Technology evolution in messaging Text notifications - Rich media messaging Next-generation messaging offers a step-change in customer experience Conversational messaging sinch 3#4CPaaS relevance throughout the customer journey STAGE OBJECTIVE EXAMPLE PRODUCTS Revenue generation Add revenues Reduce churn Rich SMS with dynamic mobile landing page Personalized video to prevent bill shock Service enablement Use CPaaS functionality in own apps and products Improve efficiency Reduce cost One Time Passwords (OTP) Verification Number masking Mobile boarding pass Customer care Handle customer support Improve customer experience Reduce contact center cost WhatsApp instead of phone Bots and Al to automate conversations 4#5Playbook for profitable growth Software- as-a-Service Connectivity ● ● ● Ensure leading direct global connectivity without middlemen Differentiate through superior quality, scale and reach • Benefit from market growth and continue to win market share Empower businesses to leverage rich and conversational messaging Increase our software value-add (CPaaS) in addition to our connectivity offering Increase stickiness with maintained scalability ● sinch LO 5#6Leveraging M&A to meet strategic objectives Technology & Go To market Scale and profitability Complementary technology that fits our strategic product roadmap • Go To Market-ability in relevant products and geographies Increased software value-add with higher gross margin Future growth drivers ● ● ● • Acquire sticky customer relationships Add direct operator connections in new markets Extract synergies by transferring traffic to Sinch's technology platform EV/EBITDA-accretive: acquiring profit at a valuation below our own ● ● ● sinch 6#7Strategic acquisitions CLX Founded in Stockholm 2008 2009 Technology & Go To Market Scale and profitability Symsoft > Industry-leading tech platform 2014 + VOLTARI USA, Canada 2015 Caleo Billing technology Nasdaq IPO mblox USA, West Europe 2016 Sinch! Voice, video, verification 2017 2018 XURA Germany, Central Europe + vehicle Personalized video and rich media messaging dialogue Australia, south east Asia sinch One brand 2019 myElefant Rich messaging Low code tools unwire Nordics 7#8Deal rationale myElefant Deal rationale Integration Financials Founded in 2010 Cloud-based software platform for mobile engagement using rich, interactive messaging • Pioneer in the use of mobile landing pages with advanced, real-time analytics Team of 41 people in Paris and Bordeaux ● ● ● "Technology and Go To Market"-type acquisition to strengthen product offering and fuel growth • Increased SaaS value-add in addition to our global connectivity offering ● Step-change in customer experience for both businesses and their customers • Future growth with extensive cross- and upsell opportunities ● • Migration of my Elefant SMS traffic to Sinch direct operator connections Full virtualization of runtime platforms Ensure technical and operational readiness to launch platform in the USA ● ● • Sinch pays an upfront EV of EUR 18.5m with performance-based earnout up to EUR 3m in 2 years Transaction expected to close in early October my Elefant recorded revenues of EUR 10.5m, gross profit of EUR 3.1m, and EBITDA of EUR 0.8m in 2018 Revenue growth of 25 percent in 2018 ● ● ● 8#9myElefant | Low-code mobile engagement platform with real-time analytics CREATE PERSONALIZED INTERACTIONS & RUN RICH AND CONVERSATIONAL CAMPAIGNS <Mossage Mite Som WO T CHANGE Separaw SOWE 01 ELEFANT Recipients SALES DAYS days one wwlove yi Baes special : 4412154 >Message 04 Design sepe Ca Main settings fel Ye Finelice Adobe® Campaign te De Acom -Sayedssi na REACH YOUR AUDIENCE ON ALL MOBILE MESSAGING SERVICES G O Final > SIMPLE SMS myElefant Hello Laura, Hurry up! You have only 2 days left before your offer ends. Click here http://rsms.co/14ZZZZ STOP X00000 ... salesforce marketing cloud Contac RICH SMS ELEFANT 01 SALES DAYS! -50% 275-6137.5€ 11 16 -60% its sales days in your store, and because we love you, here's a special offer: IBM -60% -60% 04 sees U unich my Elefant Dashboard Campagnes Comple Yes No Options Share CONVERSATIONAL Hello Laura, Hurry up! You have only 2 days left before your offer ends. Are you still interested? Awesome! Click here to enjoy your flash sale Yes Its sale days in your store, and because we love you, here's a special offer! Enjoy your flash sale Dashboard > Analyse Secteur Test OPTIMIZE YOUR PERFORMANCE AND INCREASE REVENUE OPPORTUNITIES Analyse Secteur T 7.14% Toux Click 0.98 d'action moyen in app 47.74% Taux de Reviste selligent 4,83% Tie Click Unique 41.74% Taux de Réactivité 0,39% Taxa de Stop 12% TIPN 25 45 26 SHEN 13306 -fre 123 frm23422% 227N Microsoft Dynamics CRM MAIN be apibre JAIN Créer une campagne 01/02/2015 26/06/2018 H Secteur dadivite Agence/Partenare Aute/Services Auto Conducte Autres commerces Banque/murande Bricolage/Jardin [email protected] adehay@mycar [email protected] Daty edu [email protected] car Davomeds.com TERAN dicente 9#106 5 4 3 2 0 User engagement platforms Unique active users 5.1 bn 3.8 bn 1.5 bn SMS 1.3 bn 1.1 bn 900 m 800 m 300 m 250 m 250 m JP 185 m @ S Email Whats- Facebook WeChat Apple QQ Skype Viber Line Snapchat Kakaotalk App Messenger Business Chat LINE 50 m TALK Rich & interactive messaging that works on all handsets SMS Preview to landing page Thibaud https:// démarq STOP XX Tech P Grattez- Découv démarq nike.co Message GRATTEZ POUR DÉCOUVRIR VOTRE OFFRE 12:00 Thibaud, DÉMARQUEZ-VOUS AVEC STYLE Faites votre choix parmi ces nouveautés pour créer un look Tech Pack qui vous ressemble. Rich Media Image Video Personalization Name Tailored content Call to Action Touch interactions Drive to store sinch 10#11Adding value, increasing engagement Simple Messages LONGCHAMP New York designer, Shayne Oliver, reworks Le Pliage from Longchamp, Discover the exclusive collaboration STOP XXXXXXXX Message 12:00 Average attention span 3 sec ⠀ Rich Messages Thibaud, grattez ic https://nike.co/SEE démarquez-vous a STOP XXXXX NIKE STO Tech Pack Coll nike.co Grattez-vite! Découvrez votre of démarquez-vous a Message GRATTEZ POUR DÉCOUVRIR VOTRE OFFRE Thibaud, 12:00 DÉMARQUEZ-VOUS AVEC STYLE Faites votre choix parmi ces nouveautés pour créer un look Tech Pack qui vous ressemble. Average attention span 45 sec (... x 15 Media Image GIF Video Customization Name Tailored content Call to Action Touch interactions Drive to store Conversational Messaging ← CLUB MED 11 Hard to choose betwe holidays for this season...! Are you more ski or winter holidays? * Perfect choice... Here are our top 3 desti sunny Magna Marbella here I com + Envoyer un message Club Med Répond généralement immédiat... Hard to choose between ski or sun holidays for this new winter season! Are you more ski or sun for your winter holidays? Perfect choice. Here are our top 3 destinations for a sunny gateway! 2 Magna Marbella here I come! Aa Average attention span 120 sec x 40 12:00 Sun! * ✓. Secured account Logo / Verified Details & contacts Call to Action Calls Calendar Maps Interaction Real-time data Input Client message Value Added AmyElefant 11#12Pricing based on software value-add ■ New York designer, Shayne Oliver, reworks Le Pliage from Longchamp, Discover the exclusive collaboration STOP XXXXX ■ SIMPLE MESSAGES Value added ▪ SMS routing Features 12:00 Customer journeys & campaign automation ▪ Tutorials & Training CRM connection Set-up (optional) Price model Routing fee per message ■ I ■ ▼ 12:00 I RATTER7 RICH MESSAGES Value added ★★★ Features Rich Message design and campaign site creation Customer journeys & campaign automation Marketing strategy ▪ Tutorials & Training CRM connection Analytic reports customization Set-up (optional) Price model Routing fee + SaaS fee per message ← P Club Med Répond généralement immédiat.... ■ Hard to choose between ski or sun holidays for this new winter season...! Features 12:00 CONVERSATIONAL MESSAGING Value added ✓- Conversation patterns with in- app features (agenda, maps, etc) ▪ Customer journeys & campaign automation Set-up (optional) Price model Amy Elefant Marketing strategy ▪ Tutorials & Training ▪ CRM connection Analytic reports customization SaaS fee per conversation 12#13Financial targets 9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Adjusted EBITDA per share, rolling 12 months |||| Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun 2015 2017 2016 2018 2019 Targets: Adjusted EBITDA per share to grow 20% per year ● ● Net debt < 2.5x adjusted EBITDA over time Transaction impact: The acquisition of myElefant increases Net debt/Adjusted EBITDA by around 0.4x Pro forma Net debt/Adjusted EBITDA of around 1.4x following the acquisition 13#14Thanks!