Sinch Mergers and Acquisitions Presentation Deck

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Sinch

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Communication

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October 2019

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#1Acquisition of TWW 10 October 2019 Oscar Werner CEO Roshan Saldanha CFO Thomas Heath Chief Strategy Officer & Head of Investor Relations sinch#2SEK 4.4bn revenue in the past 12 months SEK 431m Adj. EBITDA in the past 12 months $ Customer engagement through mobile technology Scalable cloud communications platform for messaging, voice and video 100% Consumer penetration SEK 8.3bn 540+ Market Cap employees Profitable since our foundation in 2008 Al 30 billion engagements per year 30+ offices in 30+ countries Publicly listed on NASDAQ in Stockholm Serving 8 of the 10 largest U.S. tech companies >400% gross profit growth since IPO in 2015 Growing, global, multi billion-dollar CPaaS market sinch 2#3CPaaS relevance throughout the customer journey STAGE OBJECTIVE EXAMPLE PRODUCTS Revenue generation Add revenues Reduce churn Rich SMS with dynamic mobile landing page Personalized video to prevent bill shock Service enablement Use C PaaS functionality in own apps and products Improve efficiency Reduce cost One Time Passwords (OTP) Verification Number masking Mobile boarding pass Customer care Handle customer support Improve customer experience Reduce contact center cost WhatsApp instead of phone Bots and Al to automate conversations 3#4Playbook for profitable growth Software- as-a-Service Connectivity ● ● • Ensure leading direct global connectivity without middlemen Differentiate through superior quality, scale and reach Benefit from market growth and continue to win market share ● Empower businesses to leverage rich and conversational messaging Increase our software value-add (CPaaS) in addition to our connectivity offering Increase stickiness with maintained scalability ● sinch st 4#5Leveraging M&A to meet strategic objectives Technology & Go To market Scale and profitability Complementary technology that fits our strategic product roadmap • Go To Market-ability in relevant products and geographies Increased software value-add with higher gross margin Future growth drivers ● ● ● • Acquire sticky customer relationships Add direct operator connections in new markets • Extract synergies by transferring traffic to Sinch's technology platform EV/EBITDA-accretive: acquiring profit at a valuation below our own ● sinch LO 5#6Strategic acquisitions CLX Founded in Stockholm 2008 2009 + Technology & Go To Market Scale and profitability Symsoft > Industry-leading tech platform VOLTARI USA, Canada 2014 + 2015 Caleo Billing technology mblox USA, Western Europe Nasdaq IPO 2016 Sinch! Voice, video, verification XURA Germany, Central Europe 2017 dialogue 2018 vehicle Personalized video and rich media messaging Australia, south east Asia + sinch One brand unwire Nordics 2019 AmyElefant Rich messaging Low code tools TWW Brazil 6#7Deal rationale TWW Deal rationale Integration Financials Founded in 1996 • Today the 3rd largest SMS connectivity provider in Brazil 3 000 enterprise customers of varied sizes across all industries • Team of 37 people in São Paulo, Brazil ● ● • "Scale and Profitability"-type acquisition to add scale, operator connections, and customer relationships • Well-run operations with high quality delivery, healthy financials, and loyal customers Attractive EV/EBITDA multiple of 8.9x on anticipated 2019e EBITDA • Potential to upsell Sinch's broader product portfolio to TWW customers in Brazil ● • Utilisation of TWW direct operator connections for Sinch's global messaging traffic • Technical integration with Sinch's shared global messaging platform ● Shared ways of working and best practices across TWW and Sinch ● • Sinch pays a total EV of BRL 180.75m (SEK 439m at today's 2.43 SEK/BRL exchange rate) TWW recorded revenues of BRL 134m, gross profit of BRL 35m, and Adj EBITDA of BRL 17.5m in 2018 This corresponds to revenues of SEK 326m, gross profit of SEK 85m, and Adj EBITDA of SEK 43m in 2018 • Transaction expected to close in the second half of October, 2019 ● ● 7#8Brazil ур ● ● ● ● ● ● Brazil The largest country in Latin America by population, GDP and geographical size 210m population Rapid increase in smartphone penetration and mobile internet use TWW 3,000 customers, 98% customer approval 3.4 billion messages sent in 2018 Sinch partner since 2012 sinch 8#9Rising interest for Brazil from Sinch global customers Traffic to Brazil, indexed (x) 10.0 9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Increase in Sinch global traffic to Brazil (x) 07-18 08-18 09-18 10-18 10x increase 11-18 12-18 01-19 02-19 03-19 04-19 05-19 06-19 ● Messaging volumes from Sinch global customers to Brazil has increased by 10x in 12 months Acquisition of TWW secures highest possible quality through direct end-to-end connectivity#10Sinch Tier 1 Global Connectivity Network ● Tier 1 Connectivity for: End-to-end control Enhanced security ● ● f ● ● TWW adds Speed and throughput Improved redundancy Broader feature support Claro- TIM PORTO SEGURO direct connections to all mobile operators in Brazil vivo nextel Sercomtel oi ctbc>> vodafone america net nebite veek 300+ direct mobile operator connections maga+ X₂) GOSPELCEL CenturyLink SURF TELECOM Correios CELULAR eseye 10#11Financial targets 9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Adjusted EBITDA per share, rolling 12 months |||| Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun 2015 2017 2016 2018 2019 Targets: Adjusted EBITDA per share to grow 20% per year ● ● Net debt < 2.5x adjusted EBITDA over time Transaction impact: The acquisition of TWW increases Net debt/Adjusted EBITDA by around 0.8x ● Pro forma Net debt/Adjusted EBITDA of around 2.2x following the acquisitions of myElefant and TWW 11#12Thanks!

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