#1C-3 tethr A 500 Startups 500 Portfolio Company Matt Zerker Founder & CEO [email protected] www.tethr.men #tethrformen PRIVATE & CONFIDENTIAL the first peer-based emotional fitness platform for men#2PROBLEM 75% of all suicides are committed by men MOVEMBER Men lack the community and programming to support them through emotional struggle PRIVATE & CONFIDENTIAL | [email protected] www.tethr.men C-3#3OUR STORY the Facebook post that started my healing journey... PRIVATE & CONFIDENTIAL | [email protected] Matt Zerker is in Toronto, Ontario. May 14, 2019- This is a really hard post for me to write that has taken a long time to get out. In January 2018 one of my closest friends, Christian Sagermann, passed away suddenly from a pulmonary embolism at the incredibly young age of 30. It was one of those things in life that comes entirely out... See More EMERSON < Matt's Post Trutyuu on awesome person 2y Like Reply Write a reply... Addison Brasil Thanks for sharing-sending all the love and light on what I know is a life long journey brother. All we can do is honor it and take care of ourselves. Grateful our generation has a lot more info and love surrounding mental health. Reach out if ya ever need. Mean that. 2y Like Reply Matt Zerker Addison Brasil I know you've experience more than your share of loss so your msg means a lot. Let's definitely connect soon! 2y Like Reply Write a reply... www.tethr.men C-3 || w#4SOLUTION a peer-based mental and emotional fitness platform for men A community space where struggle is welcomed and honored Group programming so we can get through it together PRIVATE & CONFIDENTIAL | [email protected] tethr Trending I've been feeling Wert No regrets. Had an awesome time and was great to see everyone! 1 At had a meeting with my boss and it dan go wet Sometimes it so hard to keep up with my 211 Dar Burke 16 Ast downloaded this app and wanted to see what it was all about. Glad there is a community of men I can rely on if I need t 9112 ll ♥200 D Decided to post here for the first time. Ben Burke 1d Curious ⠀ Just downloaded this app and wanted to see what it was all about. Glad there is a community of men I can rely on if I need it. 112 C3 270 130 www.tethr.men +||#5SOLUTION we are already seeing impressive activity 9K downloads Downloads of the tethr app PRIVATE & CONFIDENTIAL | [email protected] 1.3M interactions Mental health interactions 20% growth Monthly growth rate www.tethr.men "|| C-3#6TRACTION launched two pilots to validate our tiered subscription model 111 number of paid customers PRIVATE & CONFIDENTIAL | [email protected] 2× industry average paid conversion $320 revenue per customer www.tethr.men C-3 ∞ ||#7BUSINESS MODEL monthly subscription for the app and group programming PRIVATE & CONFIDENTIAL | [email protected] CO basic app $7.99/mo GO GO GO GO GO GO B group programming $39.99/mo ALL ACCESS combined subscription $48/mo www.tethr.men C-3 co ||#8MARKET SIZE there is a massive market opportunity PRIVATE & CONFIDENTIAL I [email protected] 94% 58.7M O- $198.6B TAM Percent of millennials reported making personal improvement commitments and were willing to spend $300/month on self-improvement Total population of men aged 25-45 in the United States, Canada and the United Kingdom Total available market (TAM) opportunity for total emotional fitness programming Sources: Population Data as of 2019 (Statista, US Census Bureau) www.tethr.men C-3#9ACQUISITION & GROWTH partnerships, press and the tethr Podcast Network CO Partnerships //FITOPS HEADS UP GUYS BARRY'S PRIVATE & CONFIDENTIAL | [email protected] C-J Press The TMZ Washington Post The New York Times healthline FOX 11 LOS ANGELES G-J tethr Podcast Network 50K+ monthly reach 11 shows in our network EMPATHY ALWAYS WINS WREC NINJAS CHH MODERN C-3 EVEN www.tethr.men a||#10MEET THE FOUNDERS our founders have built businesses that grow and positively impact humanity PRIVATE & CONFIDENTIAL | [email protected] Matt Zerker CEO Building the community of men he never had Quantitative Portfolio Manager • Helped grow startup asset management firm from $0 to $350M in AUM in three years Addison Brasil COO Realizing community is what saved his life Conscious Brand Creator & Consultant NPO Founder of Team Brother Bear www.tethr.men GO 10#11PURPOSE PRIVATE & CONFIDENTIAL I [email protected] Struggling doesn't make you any less of a man-it simply makes you human. www.tethr.men C-3 =||#12PRIVATE & CONFIDENTIAL CO join us For more info, please contact: Matt Zerker Founder & CEO [email protected] www.tethr.men #tethrformen tethr