Long-term Profitability and Market Expansion Strategy

Proprietary Platforms Strengthen Competitive Moat Highly integrated machine learning and data assets to support growth of all verticals Marketing Consumer Distribution B2B $ Omni-channel Automated Bidding Personalized User Experiences Consumer Alignment Algorithms Enterprise & Agency Campaign Management Minimize Cost per Acquisition Maximize Conversion Rates Maximize Bind Performance Maximize Value per Acquisition Proprietary Information EVERQUOTE Machine learning platforms support automated selection, prediction, and anomaly detection Data Platform supports growing data assets, rapid data onboarding, and rich analytics tools 6

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