Long-term Profitability and Market Expansion Strategy

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March 31, 2022

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#1EVERQUOTE Investor Presentation May 2022 Proprietary Information#2Disclaimer This presentation contains forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements regarding possible or assumed future results of operations, business strategies, development plans, regulatory activities, competitive position, potential growth opportunities, & the effects of competition are forward-looking statements. These statements involve known & unknown risks, uncertainties & other important factors that may cause actual results, performance or achievements of EverQuote, Inc. ("the Company") to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. In some cases, you can identify forward- looking statements by terms such as "may," "should," "expect," "plan," "project," "estimate," "guidance," or "potential" or the negative of these terms or other similar expressions. The forward-looking statements in this presentation are only predictions. The Company has based these forward-looking statements largely on its current expectations & projections about future events & financial trends that it believes may affect the Company's business, financial condition & results of operations. These forward-looking statements speak only as of the date of this presentation & are subject to a number of risks, uncertainties & assumptions, some of which cannot be predicted or quantified & some of which are beyond the Company's control. The events & circumstances reflected in the Company's forward-looking statements may not be achieved or occur, & actual results could differ materially from those projected in the forward-looking statements, including as a result of: (1) the Company's ability to attract and retain consumers and insurance providers using the Company's marketplace; (2) the Company's ability to maintain or increase the amount providers spend per quote request; (3) the impact on the Company and the insurance industry of the COVID-19 pandemic; (4) the effectiveness of the Company's growth strategies and its ability to effectively manage growth; (5) the Company's ability to maintain and build its brand; (6) the Company's reliance on its third-party service providers; (7) the Company's ability to develop new and enhanced products and services to attract and retain consumers and insurance providers, and the Company's ability to successfully monetize them; (8) the impact of competition in the Company's industry and innovation by the Company's competitors; (9) the expected recovery of the auto insurance industry; (10) developments regarding the insurance industry and the transition to online marketing; (11) the Company's ability to successfully integrate Policy Fuel; (12) the Company's ability to successfully remediate the material weaknesses identified in the Company's internal controls over financial reporting; and (13) as a result of the risks described in the "Risk Factors" section of the Company's most recent Annual Report on Form 10-K, Quarterly Report on Form 10-Q & the other filings that the Company makes with the Securities & Exchange Commission from time to time. Moreover, new risk factors & uncertainties may emerge from time to time, & it is not possible for management to predict all risk factors & uncertainties that the Company may face. Except as required by applicable law, the Company does not plan to publicly update or revise any forward- looking statements contained herein, whether as a result of any new information, future events, changed circumstances or otherwise. The Company's presentation also contains estimates, projections, & other information concerning the Company's industry, the Company's business & the markets for certain of the Company's products & services, including data regarding the estimated size of those markets. Information that is based on estimates, forecasts, projections, market research, or similar methodologies is inherently subject to uncertainties & actual events or circumstances may differ materially from events & circumstances reflected in this information. Unless otherwise expressly stated, the Company obtained this industry, business, market & other data from reports, research surveys, studies & similar data prepared by market research firms & other third parties, from industry, general publications, & from government data & similar sources. The Company presents Adjusted EBITDA as a non-GAAP measure, which is not a substitute for or superior to, other measures of financial performance prepared in accordance with U.S. GAAP. A reconciliation of Adjusted EBITDA to the most directly comparable GAAP measure is included in the Appendix to these slides. EVERQUOTE Proprietary Information 2#3BEREE Our vision Become the largest online source of insurance policies by using data and technology to make insurance simpler, more affordable and personalized, ultimately reducing cost and risk. EVERQUOTE Proprietary Information 3#4Key Investment Highlights Insurance Marketplace Leader Leading multi-vertical online insurance marketplace providing compelling benefits for consumers and insurance providers Extensive Distribution Extensive distribution channels with third-party marketplace (carriers and local agents) and first-party DTCA¹ offerings Massive Market Opportunity $154b in annual insurance distribution and advertising spend in the early phases of shifting online provides multi-year tailwind Diversified Business Model Multi-vertical insurance market with diversified distribution channels creates resilience in business model Proprietary Tech and Datal Proprietary platforms built on highly integrated machine learning assets support rapid growth and drive network effects Compelling Financial Model | Targeting 20+% average annual revenue growth over the long- term with expanding Adjusted EBITDA margin² 1. "DTCA" refers to Direct-to-Consumer Agency EVERQUOTE 2. Based on the compound annual growth rate (CAGR) from 2016 - 2021 of Revenue and Adjusted EBITDA of 28% and 37%, respectively. Company anticipates strong headwinds in the auto insurance industry will result in current year growth below long-term targets. Proprietary Information +#5Company Snapshot ◉ One of the insurance industry's largest online customer acquisition and distribution platforms 3rd party Marketplace with 100+ carriers and 8,500+ local agents; 1st party DTCA platform with 200+ agents Diversified model serving consumers and providers in the auto, home & renters, life and health insurance markets Highly scalable, proprietary platform powered by deeply integrated machine learning and data assets 28% Revenue CAGR (5yr)1 4.9x YOY DTCA4 revenue growth Insurance verticals 31% VMM² CAGR (5yr)1 4.3X 95% Non-Auto³ CAGR (5yr)¹ 2.7X YOY DTCA4 policy growth YOY DTCA4 agent growth ■ Founded by MIT alumni in 2011 with headquarters in Cambridge, MA; IPO in summer 2018 Auto Life ПС Home & Renters Health 1. Based on the compound annual growth rate (CAGR) from 2016 - 2021; EVERQUOTE 2. "VMM" refers to Variable Marketing Margin 3. "Non-auto" refers to non-auto insurance verticals Proprietary Information 5 4. Year-over-year increase based on 1Q2022 over 1Q2021 for combined DTCA operations; policy growth based on policies submitted and agent growth based on average within the period.#6Large & Expanding TAM U.S. Insurance Market: Distribution & Ad Spend¹ $154b Total Market Projected Annual Growth to 2024¹ 5% Market growth Growth Drivers Continued shift of consumer time spent online $16.7b Total Advertising Spend 16% Digital spending growth Continued shift of acquisition spend online $6.5b Total Digital Spend EVERQUOTE 2. $410m² EverQuote 2022 revenue guidance midpoint Continued shift to digitization of insurance products and workflows 1. Source: Stax Consulting, Inc., S&P Global Market Intelligence SNL Insurance Data, IIABA and Company estimates as of February 2021.. EverQuote is not reaffirming this guidance as of the date of this presentation & makes no statement with respect to this guidance other than such guidance was provided by EverQuote as of May 2, 2022. Proprietary Information 6#7EverQuote Benefits Both Consumers & Providers Our platforms address challenges inherent in the highly-fragmented insurance market Consumers save time and money ◉ Single destination for insurance needs ◉ Personalized shopping experience Average savings of $600 per year¹ EVERQUOTE Tod THI Providers acquire consumers more efficiently ■ ■ Large volume of high intent consumers Higher ROI from target-based consumer attributes Opportunity to acquire consumer referrals (within Marketplace) and bound policies (within DTCA) Anthem United Healthcare clearcover USAAⓇ Lemonade PROGRESSIVE Allstate Hippo Liberty Mutual FARMERS INSURANCE elephant Nationwide 1. Estimated average annual premium savings based on a countrywide survey in 2020 of EverQuote users that reported old & new auto premiums. Proprietary Information 7#8The Customer Journey Customer Acquisition Traffic Channels Consumer Arrival SEM Email Calls Partnerships Display TV / Other¹ EVERQUOTE Consumer Routing Provider Matching Alignment Bidding Performance 1. Other includes organic search, direct-to-site, inbound calls, social & other traffic sources. 123 2. "DTCA" refers to Direct to Consumer Agency consisting of first party agents. "PSaaS" refers to Policy-Sales-as-a-Service offering. Distribution Provider Engagement Marketplace (3rd Party) EverQuote Monetization Per Referral Carriers Local Agents DTCA² (1st Party) Independent agent for several carriers PSaaS³ teams exclusive to each carrier Per Policy Sold Proprietary Information 8#9Proprietary Platforms Strengthen Competitive Moat Highly integrated machine learning and data assets to support growth of all verticals Marketing Consumer Distribution B2B $ Omni-channel Automated Bidding Personalized User Experiences Consumer Alignment Algorithms Enterprise & Agency Campaign Management Minimize Cost per Acquisition Maximize Conversion Rates Maximize Bind Performance Maximize Value per Acquisition Proprietary Information EVERQUOTE Machine learning platforms support automated selection, prediction, and anomaly detection Data Platform supports growing data assets, rapid data onboarding, and rich analytics tools 6#10Distribution Strength of our Platforms Representative Partners 100+ aetna® Humana. Allstate carriers available in the marketplace 8,500+ 3rd party local agents 200+ 1st party EverQuote agents AMERICAN FAMILY INSURANCE TRAVELERSJ FARMERS INSURANCE Cigna Mutual Omaha Liberty Mutual N Nationwide is on your side USAAⓇ MetLife Lemonade Anthem National General >>>> ance Agents ica, Inc. Accident & Health EVERQUOTE Based on Company data & representative of the insurance provider partners on the platform as of May 2, 2022 PROGRESSIVE® United Healthcare Independent Insurance Agent NATIONAL NATIONAL ASSOCIATION OF PROFESSIONAL INSURANCE AGENTS Local Agents Serving Main Street America™ elephant Proprietary Information 10#11Creating a World-Class DTCA Platform EVER agents serve consumers in all of our insurance verticals ■ PSaaS model for Auto and Home verticals; EVER agents dedicated exclusively to selling a specific carrier's policies Independent agent model in Life and Health verticals; EVER advisors work with multiple carriers. Broadens access to the $137b commission TAM¹ component of insurance distribution spend shifting online. Opportunity to improve shopping experience, build lifetime consumer relationships and enhance monetization Started in 2020 with in-house effort; complemented by acquiring Cross Pointe Insurance, which we renamed Eversurance, and PolicyFuel $14.8m Q1'22 revenue 4.9x YoY revenue growth³ 13% Q1'22 revenue; % of total $9.9m Q1'22 Health revenue +84 4.3X YoY policy growth³ NPS2 Representative DTCA Customer Review “I can't thank Erica enough for her patience, kindness, and compassion she extended to me as I set up a new health care plan for my family. Also, the ability to call and email back and work with the same person who is familiar with you and what you need is outstanding!! Great customer service, looking forward to a long professional relationship.” EVERQUOTE 2 - Stephen Source: Stax Consulting, Inc., S&P Global Market Intelligence SNL Insurance Data, IIABA and Company estimates. Net Promoter Score based on surveys (Nov 2021 - Jan 2022) of consumers who submitted policies through our DTCA, the health Annual Enrollment Period in 4Q21. 3. Year-over-year increase based on 1Q2022 over 1Q2021 inclusive of revenue resulting from acquisition of PolicyFuel. Proprietary Information 11#12Building a Multi-Vertical Insurance Destination We are executing on our vision and continue to build more diversified revenue streams Health & Medicare Life Home & Renters Auto 2011 Marketplace¹ 2016 DTCA² Marketplace 2019 DTCA Marketplace Non-Auto Revenue³ 0% 3% EVERQUOTE 123 2. 3. 2020 2021 DTCA Marketplace DTCA Marketplace 15% DTCA 18% 21% = Service offered = Service not offered "Marketplace" refers to third party carriers and local agents. Direct to Consumer Agency ("DTCA") refers to first party agents. Non-Auto revenues as a percentage of overall Revenue include home & renters, health, and life verticals. Proprietary Information 12#13Track-Record of Successful Acquisitions Pursued opportunities that accelerate our strategy to be the leading online destination for insurance shopping Acquisition Criteria Broaden market opportunity Enhance consumer experiences Accelerate DTCA strategy Support growth of carrier partners Financially accretive Build diversified revenue streams Recent Transactions Crosspointe Insurance, which we renamed Eversurance (closed September 2020) A sales and decision support agency that connects consumers to high quality health insurance in a customer-centric environment. Founders with deep health insurance experience; approximately 30 full- time employees (many of whom are agents)¹ Policy Fuel (closed August 2021) Digitally-enabled insurance agency offering auto and home policies via a PSaaS model; advisor teams focused exclusively on selling a carrier's own insurance offerings to its target consumers Founders with decades of collective P&C insurance experience; a team of go full-time employees (many of whom are agents)² EVERQUOTE 22 1. Represents data as of time of acquisition closing. 2. Represents data as of time of acquisition closing. Proprietary Information 13#14Multiple Levers Driving Future Growth Deepen Expand DTCA Platform Grow Existing Verticals Consumer & Provider Engagement .... ·6..... Attract More Consumers EVERQUOTE Increase Provider Coverage & Budget 翠 Proprietary Information 14 4#15EVERQUOTE Financial Overview Proprietary Information 15#161Q 2022 Highlights ■ ■ ■ Total revenues of $110.7m; a 7% increase over Q1'21 Variable Marketing Margin of $34.3m; a 9% increase over Q1'21 and 31% as a percentage of revenues Non-auto revenues of $23.0m; a 19% increase over Q1'21 and represents 21% of total revenue Delivered Adjusted EBITDA of $2.4m DTCA revenues in Q1 of $14.8m, or 13% of revenues Auto insurance headwinds adversely impacted Q1'22 financial performance 7% YoY revenue growth 19% Non-Auto YoY revenue growth 31% VMM as a % of revenue $2.4m Q1'22 Adjusted EBITDA 9% VMM YOY growth 13% DTCA revenues as a % of revenues EVERQUOTE 1. Adjusted EBITDA is a non-GAAP metric, refer to financial reconciliation for additional detail. Proprietary Information 16#17Strong Track Record of Growth Revenue ($m) 450 28% 400 CAGR 2016-2021 347 350 300 249 250 200 163 150 123 126 100 50 25% 419 20% ■ Total revenue grew 28% compounded annually 2016-2021 15% 10% ☐ Other Insurance verticals grew 95% compounded annually 2016 - 2021 Revenue diversification by growing other insurance verticals: Home & Renters, Life, Health 5% 0% 2016 2017 2018 2019 2020 2021 Auto Other Verticals Other Verticals, % of total EVERQUOTE 00 Home & Renters Life Health Proprietary Information 17#18Delivering Incremental Variable Marketing Margin Variable Marketing Margin ($m) 31% CAGR 2016-2021 32% 31.3% 129.6 31.0% 31% 108.6 29.5% 73.3 28.3% 28.2% 27.4% 46.1 33.6 35.8 2016 2017 2018 EVERQUOTE 2019 30% 29% 28% 27% ☐ 26% 25% 2020 2021 VMM grew 31% compounded annually 2016 - 2021 Proprietary platforms have driven increasing VMM as a percentage of revenue (VMM %) since 2016 Auto insurance headwinds in 2H21 adversely impacted VMM and associated % Potential for incremental improvement in VMM% from higher VMM margins associated DTCA and customer cross-selling Variable Marketing Margin % 1. Beginning in the first quarter of 2019, we revised our definition of variable marketing margin, or VMM. The VMM displayed above reflects our revised definition of VMM for all years presented. Refer to Key Metrics Definitions in the Appendix for a definition of VMM. Proprietary Information 18#19Focused on Delivering Long-term Profitability Adjusted EBITDA ($m) 20.0 15.0 37% CAGR 2016-2021 18.4 14.6 10.0 5.0 0.0 3.0 -1.5 -5.0 -5.5 8.3 -10.0 2016 2017 2018 2019 2020 2021 EVERQUOTE Note: Adjusted EBITDA is a non-GAAP metric, refer to financial reconciliation for additional detail. ■ Adjusted EBITDA grew 37% compounded annually 2016 - 2021 ■ ☐ O Strategic investments in proprietary technology and data platforms provide key driver for long-term growth Significant opportunity for growing Adjusted EBITDA margin in the long-term by improving the efficiency of marketing costs and leveraging operating expenses Proprietary Information 19#20EVERQUOTE NASDAQ: EVER Proprietary Information 20#21EVERQUOTE Appendix Proprietary Information 21 21#22Key Metrics Definitions Variable Marketing Margin Adjusted EBITDA EVERQUOTE We define variable marketing margin, or VMM, as revenue, as reported in our consolidated statements of operations and comprehensive income (loss), less advertising costs (a component of sales and marketing expense, as reported in our statements of operations and comprehensive income (loss)). We use VMM to measure the efficiency of individual advertising and consumer acquisition sources and to make trade-off decisions to manage our return on advertising. We do not use VMM as a measure of profitability. We define Adjusted EBITDA as net income (loss), adjusted to exclude: stock-based compensation expense, depreciation and amortization expense, acquisition-related costs, legal settlement expense, one-time severance charges, interest income and the provision for (benefit from) income taxes. We monitor & present Adjusted EBITDA because it is a key measure used by our management & board of directors to understand & evaluate our operating performance, to establish budgets & to develop operational goals for managing our business. Proprietary Information 22#23Reconciliation of Adjusted EBITDA - 12 Months Ended 12 Months Ended ($ in Thousands) December 31, December 31, December 31, 2021 2020 2019 December 31, 2018 December 31, 2017 December 31, 2016 Net loss ($19,434) ($11,202) ($7,117) ($13,791) ($5,070) ($930) Stock-based compensation $30,020 $12,721 $7,121 $1,860 $1,956 $24,179 Depreciation & amortization $5,072 $3.350 $2,186 $1,341 $1,360 $1,437 Legal settlement $1,227 Acquisition-related costs/ $1,065 $2,258 earnout Severance under a plan 440 Interest (income) expense, ($37) (189) ($669) (121) 381 508 net Provision for (benefit from) ($2,510) 18 income taxes Adjusted EBITDA $14,616 $18,396 $8,348 ($5,450) ($1,469) $2,989 EVERQUOTE Proprietary Information 23#24Reconciliation of Adjusted EBITDA - 3 Months Ended ($ in Thousands) March 31, December 31, 2022 2021 3 Months Ended September 30, June 30, March 31, 2021 2021 2021 Net loss ($5,715) ($8,480) ($5,272) ($1,881) ($3,801) Stock-based compensation $7.530 $7,063 $8,348 $7,089 $7.520 Depreciation & amortization $1,511 $1,464 $1,298 $1,136 $1,174 Legal settlement Acquisition-related costs/ ($892) $60 $819 $265 ($79) earnout Severance under a plan 440 Interest expense, net ($8) ($4) ($9) ($10) ($14) Provision for (benefit from) ($2,510) income taxes Adjusted EBITDA $2,426 $543 $2,674 $6,599 $4,800 EVERQUOTE Proprietary Information 24

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