Long-term Profitability and Market Expansion Strategy

The Customer Journey Customer Acquisition Traffic Channels Consumer Arrival SEM Email Calls Partnerships Display TV / Other¹ EVERQUOTE Consumer Routing Provider Matching Alignment Bidding Performance 1. Other includes organic search, direct-to-site, inbound calls, social & other traffic sources. 123 2. "DTCA" refers to Direct to Consumer Agency consisting of first party agents. "PSaaS" refers to Policy-Sales-as-a-Service offering. Distribution Provider Engagement Marketplace (3rd Party) EverQuote Monetization Per Referral Carriers Local Agents DTCA² (1st Party) Independent agent for several carriers PSaaS³ teams exclusive to each carrier Per Policy Sold Proprietary Information 8

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