Instacart IPO Presentation Deck
Key Terms (1/2)
Active Brand Partner: An active brand partner is a company or brand that has used one or more Instacart Ads offerings in the three calendar months prior to
the period-end indicated.
Advertising & Other Revenue: Fees from brand and retail partners that vary by the product, category, search term, and other criteria that the brand or retailer
specifies. These fees are generated through Sponsored Product ads on a per click basis, coupon redemptions, and display ads placements on an impression or
fixed fee basis. Other revenue includes fees paid by retailers for use of certain of our technology solutions, such as Eversight, Carrot Storefront Pro, and Caper.
Advertising and Other Investment Rate: Advertising and other investment rate is advertising and other revenue in a given period divided by GTV in such
period.
Average Order Value: An average order value is total GTV in a given period divided by total orders in such period.
Basket: A basket consists of all items ordered for delivery to, or pickup by, a customer from a single retailer.
Brand Partner: A company or brand that sells consumer goods and uses one or more Instacart Ads offerings.
Customer: An individual or entity who places an order on Instacart.
Gross transaction value (or GTV): GTV is the value of the products sold based on prices shown on Instacart, applicable taxes, deposits and other local fees,
customer tips, which go directly to shoppers, customer fees, which include flat membership fees related to Instacart+ that are charged monthly or annually,
and other fees. GTV consists of orders completed through Instacart Marketplace and services that are part of Instacart Enterprise Platform.
Instacart Ads: Our brand-focused advertising solution that connects brands of all sizes to customers while they are online grocery shopping across the
Instacart Marketplace and retailers' owned and operated online storefronts.View entire presentation