#1instacart#2Disclaimer Maplebear Inc. ("we," "us," "Instacart" or the "Company") has filed a registration statement on Form S-1 (including a prospectus) with the U.S. Securities and Exchange Commission (the "SEC") for the offering to which this presentation relates. The registration statement has not yet become effective. Before you invest, you should read the prospectus in the registration statement and other documents we have filed with the SEC for more complete information about us and this offering. You may get these documents for free by visiting EDGAR on the SEC website at http://www.sec.gov. Alternatively, copies of the prospectus may be obtained from: Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY 10282, by telephone at (866) 471-2526, or by email at [email protected]; or J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by telephone at (866) 803-9204, or by email at [email protected]. This presentation does not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. This presentation and the accompanying oral presentation contain "forward-looking" statements that are based on our management's beliefs and assumptions and on information currently available to management. Forward-looking statements include all statements other than statements of historical facts contained in this presentation, including statements regarding the timing, anticipated size, and terms of, and our anticipated use of the net proceeds from, the proposed offering, our future performance, financial condition, operations and profitability, long-term target model prospects, business strategy, management plans and objectives, potential market size and growth opportunities, competitive position, technological or market trends, and industry environment. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "toward," "will," or "would," or the negative of these words or other similar terms or expressions. Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other factors including, but not limited to, those related to changes to or failure to consummate the proposed offering as a result of market conditions or for other reasons; our expectations regarding our business and financial performance and our ability to maintain or increase future profitability and generate profitable growth over time; economic and industry trends (including macroeconomic uncertainty, inflationary pressures, rising interest rates, supply chain challenges, cessation of government stimulus, and actual or perceived risk of economic recession) and the impact those trends may have on our business and financial performance; our ability to effectively manage our growth and plan for and execute growth strategies and initiatives, particularly in a post-COVID-19 environment; anticipated trends, growth rates, and challenges in our financial performance, key metrics, and business and in the markets in which we operate; our ability to attract and increase engagement and retention of customers and shoppers; our ability to expand our offerings to new and existing customers, retailers, and brands; our ability to maintain and expand our relationships with retailers and brands; our ability to continue to grow across our current markets and expand into new markets; the effects of increased competition in our markets and our ability to successfully compete; our estimated market opportunity and our ability to achieve increased market acceptance of online grocery; our ability to timely and effectively scale and adapt our offerings, including our Instacart Ads offering; our ability to continue to innovate and enhance our offerings; our ability to develop new offerings, features, and use cases and bring them to market in a timely manner; the effects of the COVID-19 pandemic, including its variants, or other public health crises; our ability to maintain, protect, and enhance our brand and intellectual property; our ability to identify and complete acquisitions or strategic transactions that complement and expand the functionality of Instacart and our offerings; our ability to comply or remain in compliance with laws and regulations that currently apply or become applicable to our business in the United States and internationally, in particular laws and regulations relating to the contractor status of shoppers; the outcome of litigation involving us; our reliance on key personnel; our ability to attract, maintain, and retain management and skilled personnel; the increased expenses associated with being a public company; and the future trading prices of our common stock. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for our management to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this presentation. These and other factors described in the sections titled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's registration statement on Form S-1, as amended, may cause our actual results, performance or achievements to differ materially and adversely from those anticipated or implied by our forward-looking statements. Forward-looking statements represent our management's expectations and assumptions only as of the date of this presentation. We undertake no obligation to update any forward-looking statements for any reason after the date of this presentation to reflect events or circumstances after the date of this presentation or to reflect new information, actual results, revised expectations or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. This presentation also contains estimates and information concerning our industry, including market size and growth of the market in which we participate, that are based on industry publications and reports. This information involves a number of assumptions and limitations, and you are cautioned not to give undue weight to these estimates. We have not independently verified the accuracy or completeness of the data contained in these industry publications and reports. This presentation includes financial measures that are not presented in accordance with generally accepted accounting principles in the United States ("GAAP"). These non-GAAP financial measures are in addition to, and not as a substitute for or superior to measures of financial performance prepared in accordance with GAAP. There are a number of limitations related to the use of these non-GAAP financial measures. For example, other companies may calculate similarly-titled non-GAAP financial measures differently. Reconciliations are included in the Appendix to this presentation for the non-GAAP financial measures to the most directly comparable financial measures stated in accordance with GAAP. Testimonials are included herein solely for illustrative purposes, and do not reflect an endorsement of this presentation or any matter related thereto. The figures and data shown in the screenshots of our mobile app and website in this presentation are illustrative and are not based on or may not reflect actual results. HD#31,400+ Retail Banners As of June 30, 2023. ERS#4260M+ Orders In the twelve months ended June 30, 2023.#5instaca Instaca FARM FRE Chocols Varalla DE CEAM SANDWICH ~600,000 Shoppers Based on shoppers who completed at least one order during the month ended June 30, 2023.#67.7M Monthly Active Orderers For the month ended June 30, 2023.#7Cink Book for Entertaining Jouw met HOW TO COOK EVERYTHING www THE NEW BEST RECIPE Who We Are & Why We Win I Galbani D B PAR 200 MALA WAL Lalis ris imano#8Fidji Simo Chief Executive Officer, Instacart 過#9Average U.S. Household >$400 Monthly Grocery Spend 2021 U.S. Bureau of Labor Statistics; based on consumer expenditures in 2021. Grocery $1.1 Trillion Annual Spend Source: Incisiv Inc., Digital Maturity Benchmark: Grocery Industry 2022.#10Average U.S. Household >$400 Monthly Grocery Spend 2021 U.S. Bureau of Labor Statistics; based on consumer expenditures in 2021. Largest Retail Categories U.S. 2022 Online Penetration (%) 66% 38% 23% Consumer Apparel Restaurants Electronics 20% Home Goods 12% Grocery Incisiv, Digital Maturity Benchmark: Grocery Industry 2022. Euromonitor, Retail (2023 edition), Consumer Foodservice (2023 edition); categories: Consumer Electronics, Consumer Electronics ECommerce, Apparel and Footwear, Apparel and Footwear E-Commerce, Homewares and Home Furnishings, Homewares and Home Furnishings E-Commerce, Consumer Foodservice by Type, categorization type: online and total; Consumer Foodservice by Type covers Foodservice Value retail selling price, or RSP, data for the Retail Categories covers Retail Value RSP excluding Sales Tax; U.S. dollars, or USD, current prices. Grocery market size and online penetration data per Incisiv, while market size and online penetration data for other retail categories per Euromonitor. "Restaurants" corresponds to Consumer Foodservice category per Euromonitor. "Double or more over time" per McKinsey, The next horizon for grocery e-commerce: Beyond the pandemic bump.#11Giant BJ's ALDI Kroger CVS SEPHORA COSTCO EWHOLESALE As of June 30, 2023 BEST BUY ELEVEN Schnucks Lucky's Market 1.400+ Retail Banners Fred Meyer. Staples W Publix SPROUTS FARMERS MARKET Wegmans MOLLIE STONE'S MARKETS Walmart PAVILIONS#12Walmart COSTCO EWHOLESALE Publix 8 of Top 10 U.S. Grocers H-E-B sam's club. Based on total grocery sales in 2022, excluding alcohol sales. Chain Store Guides, LLC Grocery Industry Market Share Report, 2022. Top 10 include Walmart, Costco, Sam's Club, Albertsons, Publix, H-E-B, Ahold Delhaize, Kroger, Target, and Whole Foods Market. Albertsons Ahold Delhaize Kroger#13NATURAL GROCERS HyVee Gelson's MOLLIE STONE'S MARKETS Wegmans Smart&Final POC COMMUNITY MARKETS Price Rite FOOD SUPERMARKET Walmart Publix Giant 15 FOOD LION COSTCO WHOLESALE Roche Bros. Cub FOODS H-E-B Based on total grocery sales in 2022, excluding alcohol sales. Chain Store Guides, LLC Grocery Industry Market Share Report, 2022. sam's club 85%+ of U.S. Grocery Sales Key Food FOOD CITY Ahold Delhaize FAIRWAY LIKE NO OTHER MARKET Schnucks A Albertsons Gitarella SPEC'S Kroger Total Wine SPIRITS BEER & MORE SHOP'n SAVE Binny's VERAGE DEPOR Stew eonard BJ's Bashas McCAFFREY'S FOOD MARKETE#14SAFEWAY Restaura Where RESTAURANT DEPOT Harris Teeter ROUSES MARKETS shop Strack Van Til Brookshire's BIG LOTS! SPROUTS FARMERS MARKET save alot SEPHORA Michaels BOWL INCEN REAL CANADIAN SUPERSTORE ETPLACE petco CARDENAS Bristol Farms FOOD-MARKET NATURAL GROCERS HyVee Gelson's ABC FPIRIES LOWE'S MOLLIE STONE'S MARKETS Smart&Final POC COMMUNITY MARKETS Pick'n Save Price Rite Wegmans FOOD SUPERMARKET Publix Staples DICK S SPORTING GOODS Walmart 15 FOOD LION Pete's VONS Giant NOFRILLS COSTCO WHOLESALE Roche Bros. P CVS Cub FOODS H-E-B BEST Loblaws sam's club FOOD CITY Instacart Reaches >95% of Households in the U.S. and Canada five BELOW TOPS U.S. Census Bureau (July 2021) and Statistics Canada (2021). Based on number of households in Instacart's active delivery-enabled or pickup zones as of June 30, 2023. Key Food Ahold Delhaize MARIANO'S Schnuck FAIRWAY E Albertsons Garella DOLLAR TREE THE FRESH MARKET Fred Meyer SPEC'S Kroger SHOP'n SAVE CIMART meijer MAR Shop Rite Total Wine store Stew Leonard's BJS Binny's L&Bowes IIA ALDI KING Bashas Soopers MCCAFFREY'S BI-RITE GA! GOOD FOOD MARIANO'S THE VITAMIN SHOPPE Smith's FRESH THYME MARKET FAMILY DOLLAR frus Market STREET NEW SEASONS MARKET Lucky's Market PAVILIONS Winn/Dixde Jewe Osco. HARPS star market#15100M+ Orders 2012-2020¹ Nearly $3 Gross Profit Per Order Q1 2020 1. Since Instacart's founding through March 31, 2020. nstacart instac#16MODE 6 ins acart nst ME Hoove WOOK 2042 inst PAS $8 Gross Profit Per Order 1H 2023#17Share of Sales by Order Value Share of Sales by $0-$75 Basket Size Orders ~25% of Total Sales Doordash Uber Delivery Gopuff Shipt Amazon instacart 100% 75% 50% 25% 0% Jan 20 Jul 20 Jan 21 Source: YipitData. For the period from January 1, 2020 to June 30, 2023. Jul 21 Jan 22 Jul 22 Jan 23 Jun 23 100% 75% 50% 25% 0% Jan 20 Share of Sales by $75+ Basket Size Orders ~75% of Total Sales Jul 20 Jan 21 Jul 21 Jan 22 Jul 22 Jan 23 Jun 23#18745456 12:30 For you Search for anything HOLLAPS Mollie Stone's By 1:30pm Best Buy By 2:00pm SPROUTS Andrier 50 Beale Street ✓ Grocery Home SPROUTS Natural and organic Alcohol Convenience Sprouts By 1:30pm LOWE'S Lowe's By 2:00pm Pickup GFRITE Bi-Rite By 1:00pm COSTCO Costco By 1:30pm Sprouts Farmers Market Organic, seasonal-By 1:30pm d View 2 carts Reorder petco Petco Savings → View all 90 stores View all Do 8 You Fresh Grocery Powered by instacart 12:30 ← Q potato chips 20:15 Lay's Potato Chips, Classic, Party Size 13 oz Shop Burgers: Better with Pepsi Sponsored $919 $919 Pepsi Zero Sugar Pepsi Cola Cola 12 x 12 fl oz 12 x 12 fl oz Lay's Lay's Potato Chips, Original, Wavy, Party Size 13 oz Sponsored E Aisles Deals THAT'S WHAT I LIKE BOURGERS BOETTERWITHPEPS View 2 carts ! $919 Diet Pepsi Cola 12 x 12 fl oz laus Recipes + Buy it again#19Marketplace Retail Banners 1.400+ Retail Locations 80,000+ As of June 30, 2023. ** Enterprise Platform eCommerce Fulfillment Connected Stores Ads & Marketing Insights % Ads Sponsored Products Display & Video Promotions Insights Shared Technology, Infrastructure, Data Insights, and Fulfillment#20Shared Technology, Infrastructure, Data Insights, and Fulfillment Instacart Ads Marketplace instacart Enterprise Platform#21Artificial Intelligence#22Lunch my kindergartner can make? 个#23Lunch my kindergartner can make? You got it, how's this? ↑#24Ask Instacart Recipe Sun butter and banana sandwich Add ingredients#25Introducing Ask Instacart#26||| → Q What are some snacks my picky kids will love? Snacks for picky kids Tangerines + + Baby carrots Pretzels + 0 + Cheese snacks#27delicious tacos. Powered by Al Tortillas Flour Tortillas Store choice $2.99 SIGNATURE SELECTS Tortillas, Flour, Soft T... 10 each + OPEN Fresh Ground Chicken MISSION Fons Tortillas Ground beef or chicken + Buy it again super soft Go to regular results + $4.99 Mission Super Soft Soft Taco Flour Tortill... 10 ct Many in stock + Show more MISSIO TH Best seller $6.99 $8.9 Mission Flour 20 ct Show more FAMILY P How D THALU NATURAL > GROUND TURKEY#28= → Q What do I need to host a summer bbq? Summer BBQ Essentials W Corn + + + Fresh Shrimp + Zucchini + + Eggplant 0 + +#29Ask Instacart ↑#30Instacart Marketplace#31Asha Sharma Chief Operating Officer, Instacart#3212:30 Q Search for anything For you MOLESTON Mollie Stone's By 1:30pm BUT T Best Buy By 2:00pm SPROUTS 50 Beale Street ✓ Andrinice's Grocery Alcohol Home SPROUTS Sprouts By 1:30pm Natural and organic LOWE'S Lowe's By 2:00pm UITS B Pickup Convenience GFRITE Bi-Rite By 1:00pm COSTCO Costco By 1:30pm Sprouts Farmers Market Organic, seasonal. By 1:30pm A View 2 carts all? Reorder petco Savings Petco By 1:30pm View all 90 stores View all Do 8 You#33Selection Quality Value Convenience $164 + $1.80 1ct range +#34Selection#35Michaels S Alcohol petco VVorks® SPIRIT Staples ns ST Y#36Pets#37toppfanns NORGE d Electronics#38Welcome to instacart business Get everything your business needs-delivered in as fast as 1 hour. Start shopping 6#39A Groceries, office supplies, and more-delivered same day#40Selection Quality#41Replacements 75 Million+ Q2 2023 12:30 X Choose a similar item Lay's $419 Lay's Potato Chips, Barbecue Flavored 7.75 oz PRINGLES BBQ 7333 5.5 oz BBQ + 5.5 oz $219 Kosher Low Salt Pringles Potato Crisps Chips, Lunch Snacks, On-The-Go Snacks, BBQ 5.5 oz 1ct. CAPE COD $441 Gluten-Free Kosher Cape Cod Sweet Mesquite Barbeque Kettle Cooked Potato Chips 7.5 oz Done Lay's BAKED LEFA Barbec Baked + Barbecu 6.25 OZ $365 Gluten-Free Cholesterol-Free Lay's Baked Potato Crisps, Barbecue Flavored 6.25 oz#42~600K Shoppers Based on shoppers who completed at least one order during the month ended June 30, 2023. 159 HOMENA#43600K Shoppers ~2/3 Women Based on shoppers who completed at least one order during the month ended June 30, 2023. Shopper demographics based on a random sampling of 2,906 shoppers who completed at least one order during the four weeks ended May 23, 2023.#44~600K Shoppers ~2/3 Women ~50% Parents Based on shoppers who completed at least one order during the month ended June 30, 2023. Shopper demographics based on a random sampling of 2,906 shoppers who completed at least one order during the four weeks ended May 23, 2023.#45Selection Quality Value#46Consumer Mix >$80K $40K-$80K <$40K By Annual Income 51% 27% 22% instacart 45% 28% 27% U.S. Market By Urbanicity 38% 44% 18% instacart 33% 39% 28% U.S. Market For the 12 months ended March 13, 2022. Numerator. Data from approximately 105,000 households across the United States selected by Numerator and designed to be nationally representative compared to U.S. census data. Urban Suburban Rural#47EBT SNAP now online in all 50 states 2020 2021 120+ Retail Banners 2022 2023 10,000+ Stores 42 million people in program: U.S. Department of Agriculture Food and Nutrition Service, SNAP: Monthly Participation, Households, Benefits. Number of banners and stores and ~95% availability: As of June, 2023. Percent of households reached is an Instacart estimate as of July 2023 based on the number of EBT SNAP households in areas serviced by EBT SNAP-enabled retailers on Instacart.#48Instacart+ Members Save $30+ Per Month For the quarter ended June 30, 2023. 12:30 Your order Nathan C. instacart+ member since 08/04/2022 Your family account Check out your savings Last 12 months 45 Orders placed $12.80 Savings per order 0 Explore your benefits $576 Total savings 5% credit back On eligible pickup orders 62.5 hours back Unlimited free delivery On orders over $35 1-hour delivery for free Only $10 minimum#49Instacart+ Members Spend >2X Per Month vs Non-Members For the month ended June 30, 2023. Instacart+ monthly spend and orders based on paying Instacart+ monthly active orderers.#50Instacart+ Members Drive >55% GTV For the six months ended June 30, 2023.#51Eversight Dynamic Pricing EVERSIGHT CURRENT OFFER 30% OFF ORANGE BREEZE 2 L OPTIMIZE#52Eversight Dynamic Pricing Dank GENERATED OFFERS BUY 2 FOR $5 ORANGE BREEZE 4 L 25% OFF ORANGE BREEZE 2 L BUY 2 GET 1 FREE ORANGE BREEZE SAVE $1 ORANGE BREEZE 2 L Dek Drink SAVE $2 ORANGE BREEZE 2 L $2 EACH ORANGE BREEZE 4 L BUY 2 GET 1 50% OFF ORANGE BREEZE 4 L BUY 3 FOR $7 ORANGE BREEZE 6 L#53Selection Quality Value Convenience CASSA#54Platform Enterprise Instacart face amung years to the threat of a educational experi encompass this res PU inst#55Chris Rogers Chief Business Officer, Instacart ins#56eCommerce 6#57rosie by instacart ***** Q Search rosie tots Shop departments Quick family dinners with our help :) We've made cooking (way, way) easier. Sugarfina, Grapefruit $3.80 $5.30 (1 each) SAVE $1.50 ENDS WED Banana $0.24 (each) Cart#58OF eCommerce Fulfillment#59eCommerce Fulfillment Connected Stores#60eCommerce Fulfillment Connected Stores Ads & Marketing#61个 Search Fresh Grocery... Ice Cream Dairy Free Frozen Y PREMIUM MADE CREAM STRAWBERRY PREMIUM $559 Gluten-Free Premium Made Strawberry Sponsored + MADE + Q Sponsored PREMIUM Eureka Farms COOL FOR THE SUMMER ค PREMIUM Eureka Forme CREAM MADE MADE lal YUZU LEMON $4.⁹⁹ Gluten-Free Premium Made Yuzu Lemon Sponsored + ||||#62eCommerce Fulfillment Connected Stores Ads & Marketing Insights 6 O#63Top 20 Grocers on Instacart As of Q2 23 0% 1-20% 21-40% 41-60% 61-80% 81-100% Marketplace Enterprise Platform Alcohol EBT SNAP Loyalty Pickup Virtual Convenience Prescriptions 2016 Based on retail partner level data. All metrics, except for Instacart Enterprise Platform, measured by retail partners adopting a feature on Instacart Marketplace. 2019 2022 Q2 23#64Retail Partner Profile: Mollie Stone's Markets#65Elliott Stone General Manager and Co-Owner, Mollie Stone's Markets PRODUCE#661711040 www SANOIS 111OW#67Instacart Ads#68Advertising Market Opportunity ~$200Bn Annual U.S. CPG Brands Advertising Spend Nearly 25% Online Source: Cadent Consulting Group, 2022 Marketing Spending, December 2022.#69= instacart + Sponsored +#70As of June 30, 2023. Instacart Ads 5,500+ Active Brand Partners#71# N Customer insights Sales & share Saved reports Uploaded reports Z Sales & share Year to date v Trends & insights Total sales 200K 150K 100K 50K 25K 0 02/01/2021 Report date 2/1/2022 Sales & market share data 2/1/2022 1/1/2022 1/1/2022 1/1/2022 12/1/2021 12/1/2021 12/1/2021 12/1/2021 + Add filter T YoY change M Reporting level 2 Brand LEVEL 2 A LEVEL 2 A LEVEL 2 A LEVEL 2 A LEVEL 2 A LEVEL 2 A LEVEL 2 B LEVEL 2 B LEVEL 2 C 05/01/2021 BRAND A BRAND A BRAND A BRAND A BRAND A BRAND B BRAND B BRAND B BRAND B Department GROCERY FROZEN ALCOHOL DAIRY FROZEN GROCERY DAIRY GROCERY GROCERY 08/01/2021 ||||| Sales $29,278.79 $625,165.24 $18,054.21 $101,815.73 $18,054.21 $625,165.24 $29,278.79 $101,815.73 Total sales: Line v $29,278.79 Sales change 217.56% 74.80% 217.56% 369.88% -25.33% 217.56% 74.80% 217.56% YoY change: Barv 369.88% Units 4,587 1,977 2,500 1,252 1.977 2,500 2,690 02/01/2022 2,690 369.88% Units change 217.56% 74.80% 217.56% -25.33% 217.56% 74.80% Save reports 217.56% Breakdowns & Metrics 1,977 369.88% o Metrics 250% 200% 150% 100% 50% 0 Market share 36.82% 3.73% 49.87% 36.82% 74.20% 87.32% 74.20% 87.32% 49.87%#72X Q Search Publix... Delivery + Annie's Bunny Fruit Flavored Snacks BERRY PATCH CERTIFIED ORDANIL Organic $15.99 Annie's Bunny Fruit Snacks, Organic, Berry 20x0.8 oz. Sponsored + Uncrustables P Pickup Popsicles "Pousand" kids p for kids' products Joncher + $453 Popsicle Ice Pops Candy Flavor Ice Pop 18 ct Save $2.00 4 Delivery by 3:30pm Jakfast Because you shop for kids' products + KIND $679 KIND Bars, Peanut Butter Dark Chocolate 6 each FR Egge View more + 0 + $289 Bananas 10 ct View more BISCUIT ROLLUPS SARAR HE & FRELSE#73Sponsored Products 12:30 99 $15.9⁹ Q Search Publix... Delivery ORGANIL Organic Annie's Bunny Fruit Flavored Snacks BERRY PATCH Annie's Bunny Fruit Snacks, Organic, Berry 20x0.8 oz. Sponsored + USSRA Uncrustables ******* Shop P Pickup kids ip for kids' products Popsic op !!! JOLLY $453 Popsicle Ice Pops Candy Flavor Ice Pop 18 ct Aisles Save $2.00 akfast Because you shop for kids' products 39 4 Delivery by 3:30pm Deals KIND 0 $679 $289 KIND Bars, Peanut Bananas Butter Dark 10 ct Chocolate 6 each Recipes View more View more BISCUIT ROLLUPS Buy it again#74Display Ads HORIE Doritos 12:30 a chips Feel the HEAT Sponsored Unleash your Flamin'tfor Doritos Flame H av $5.59 Doritos Tortilla Chips Flamin' Hot Cool Ranch Flavored 9.25 oz Doritos Shop $6.59 Doritos Tortilla Chips, Nacho Cheese Flavored, Party Size 16 oz SPICY Aisles Dorits. Party Site! Deals + Doritos Flamin Hor Doritos V Fl $5.59 Doritos Flavored Tortilla Chips, Flamin' Hot Nacho 2.75 oz Recipes Fritos + Buy It Again#75Brand Page ||| 12:30 Eureka Farms $6.39 Watermelon Sugar 14 oz Eureka Farms Fine Foods 94117 4 Delivery by 1:35pm Summer Fest Collection 3 COOL FOR THE SUMMER $6.39 Lemonade 14 oz PAKKE PANTE#76Promotions 12:30 LUNCHABLE+ PIZZA WITH PEPPERONI 4 pack original a kid's lunch $569 Kraft Original Mac & Cheese Easy.... 4 x 2.05 oz Save more on eligible items Spend $25, Save $5.00 BRAR B Lunchables 14 $4.99 130 100% S LUNCHABLE+ TURKEY AND CHEDDAR CRACKER STACKERS 130 M MIO MACSK $429 Mio Strawberry Watermelon Natu.... 1.62 fl oz Save $2.00 $409 + + Natural H 15 100% BLATOR Lunchables Asf $259 Lunchables Chicken Dunks.... 4 oz Kaft Singles American $6 19 + 24#77Campaign Untitled ad group Bid Keywords Products + Ad group Review Potato Chips / Potato Chips - Core Add Products Q Potato Chips Product FISE FISE RISD KISS Potato Chips, Original Flavor, Chip Bag Potato Chips, Original Flavor, Chip Bag Potato Chips, Original Flavor, Chip Bag Potato Chips, Original Flavor, Chip Bag Potato Chips, Spicy Flavor, Chip Bag Potato Chips, Spicy Flavor, Chip Bag Displaying 1-20 of 165 items Size Upc Or add UPCs in bulk Preview 12 oz 00026157605551 Preview 18 oz 00026157605565 Preview 27 oz 00026157605548 Preview 12 oz 00026157605513 Preview 18 oz 00026157605594 Preview 27 oz 00026157605548 + 1 of 8 < > Added Products Product KIS SE S D Potato Chips, Original Flavor, Chip Bag Potato Chips, Original Flavor, Chip Bag Potato Chips, Original Flavor, Chip Bag Potato Chips, Original Flavor, Chip Bag Potato Chips, Spicy Flavor, Chip Bag Size Upc 5 added Preview 12 oz 00026157605551 Preview 18 oz 00026157605565 Preview 27 oz 00026157605548 Preview 12 oz 00026157605513 Preview 18 oz 00026157605594#78Campaigns / New campaign Create awareness of your brand. Budget Settings Total budget $ 1,000 Bid Settings Increase interest in your products. Daily Budget Set a target daily budget. Actual daily spend will generally fluctuate based on Optimized Maximize sales at lowest cost per click possible with continual bid optimization. Only available with daily budget settings. Set a minimum ROAS goal 5.0x Billing Setting - optional P T Drive sales of your products. Add Campaign Lifetime Spending Limit Maximize Impressions Optimize for maximum impressions by competing in all relevant auctions until Manual Set your own CPC bids and optional override bids for specific keywords. 74 Cancel Save draft Next →#79Co Brand Partner Profile: Poppi#8011 Graham Goeppert VP of Digital Commerce & Media, Poppi#81Shop Sponsored $2.59 $3.19 Poppi Prebiotic Soda, Strawberry Lemon 12 fl oz ddod " " poppi 11:32 Search a poppi ddod Results for "poppi" Sponsored Bubbles with Benefits 4g Sugar | Prebiotics Shop Now + Sponsored iddod Sponsored $2.59 $3.19 Poppi Prebiotic Soda, Raspberry Rose 12 fl oz oppi Sponsored + 0 hic Soda Orange Prebiotic S poppi For a Healthy Gut Be Gut Happy. Be Gut Healthy. 5g Sugar#82Soda Strawberry Lemon Pe iddod Sugar Be Gut Happy- For a Healthy Gut Be Gut Healthy. Bubbles with Benefits Poppi Prebiotic Soda#83Culture AUT#84Max Mullen Co-Founder, Instacart#85Roll Up Your Sleeves Put It All On the Table Grow the Pie Serve Generously Go Far Together Wh#86Roll Up Your Sleeves Put It All On the Table Grow the Pie Serve Generously Go Far Together instacart#87O HD#88#891 drant#90CALMET -#91CALUMET#92instacart health#93X Credits, promos and gift cards Instacart+ and gift card credits instacart health Welome Laura! Enjoy your $100 benefit from your health insurer, automatically applied at checkout Fresh Funds can cover your costs for: Fresh Foods Produce, Meats, and Seafood Pantry Staples Breads, Grains, and Dry Goods Delivery Fees Your benefit covers your fees! Frequently asked questions Start Shopping HD#942013 to 2020 Contributed to the creation of... Source: NERA Economic Consulting, The Economic Impact of Instacart on the U.S. Retail Grocery Industry Before and During the COVID-19 Pandemic.#95~186K Grocery jobs in the U.S. Source: NERA Economic Consulting, The Economic Impact of Instacart on the U.S. Retail Grocery Industry Before and During the COVID-19 Pandemic.#96Financial Performance SA WAY 179#97Nick Giovanni Chief Financial Officer, Instacart#98Financial Model VE#99Financial Model Scale LTM as of June 30, 2023. $29.4 Bn LTM GTV#100Financial Model Scale Growth#101Financial Model Scale Growth Recurring Customer Behavior DE COLEN THI Come u 000 20 S 8 63 17#102Financial Model Scale Growth Recurring Customer Behavior Scaling Unit Economics MATCH FRUIT ESSENTIAL GOODNESS NO LA ORG NO ON SINTETIC PRESERVES ED SHER#103Financial Model Scale Growth Recurring Customer Behavior Scaling Unit Economics Disciplined Reinvestment Instacart Instacart acart#104Financial Model Scale Growth Recurring Customer Behavior Scaling Unit Economics Disciplined Reinvestment Profitability $744M LTM Net Income¹ $486M LTM Adjusted EBITDA² LTM as of June 30, 2023. 1. Includes a $358 million benefit from the release of our valuation allowance on our deferred tax assets in the United States in the six months ended December 31, 2022. 2. Adjusted EBITDA is a non-GAAP measure. See Appendix for reconciliation of Adjusted EBITDA to the most directly comparable financial measure stated in accordance with GAAP.#105900M+ Orders $100Bn+ GTV Since Instacart's founding. As of July 31, 2023.#1061,400+ Retail Banners¹ 7.7M Monthly Active Orderers² 5.1M Instacart+ Members ¹,³ 1,3 1. As of June 30, 2023. 2. For the month ended June 30, 2023. 3. Includes paying Instacart+ members only and excludes free trial members. WHOL#1075,500+ Active Brand Partners¹ ~600.000 Shoppers² 1. As of June 30, 2023. 2. Based on shoppers who completed at least one order during the month ended June 30, 2023. Nutrition Facts A#108Annual Orders & GTV Orders (M) YoY Growth Note: CAGR includes years 2019-2022. 49.7 74% CAGR 171.5 223.4 97% 245% 30% 2019 2020 2021 262.6 18% 2022 $5,144 87% 2019 GTV ($M) 78% CAGR $20,736 303% 2020 $24,909 $28,826 20% 2021 16% 2022#109Revenue & Gross Profit YoY Growth $950 11% 2H 21 Revenue ($M) $1,126 27% 1H 22 $1,425 50% 2H 22 $1,475 31% 1H 23 $647 19% 2H 21 Gross Profit ($M) $769 33% 1H 22 $1,062 64% 2H 22 $1,109 44% 1H 23#110Active Customer Behavior Customer Cohorts 2017-2022 Average Monthly Orders per Monthly Active Orderer 2.1x 2.7x Year 1 3.0x Year 2 3.4x 3.7x 3.9x Average Monthly GTV per Monthly Active Orderer $226 $301 $349 $404 Year 3 Year 4 Year 5 Year 6 Year 1 Year 2 Note: For purposes of these charts, a monthly active orderer is a customer who places at least one order on Instacart for a particular month in the year of activation for that customer. Each monthly active orderer belongs in the monthly and annual cohort in which they made their initial order. To mitigate user duplication and improve data accuracy, user accounts are combined (deduped) based on identifying factors (i.e. phone number). Year 3 $445 Year 4 $480 Year 5 Year 6#111Customer Cohorts Annual GTV $30B $25B $20B $15B $10B $5B $OB Indexed to Year 1 2017 Cohort 2018 Cohort 2019 Cohort 2020 Cohort 2021 Cohort 2022 Cohort 2017 Year 1 1.00x 1.00x 1.00x 1.00x 1.00x 1.00x 2018 Year 2 1.73x 1.49x 2.18x 0.95x 1.29x 2019 Year 3 1.74x 2.42x 2.36x 0.85x 2020 Year 4 3.00x 2.67x 2.43x 2021 Year 5 3.26x 2.81x 2022 Year 6 3.52x#112Customer Cohorts Quarterly GTV by Annual Cohort $8B NM Not Meaningful. $6B $4B $2B $OB Indexed to Q1 & Q2 2022 2017 Cohort 2018 Cohort 2019 Cohort 2020 Cohort 2021 Cohort 2022 Cohort 2023 Cohort Q1 2022 1.00x 1.00x 1.00x 1.00x 1.00x 1.00x NM Q1 2023 0.98x 0.96x 0.93x 0.86x 0.84x NM 1.00x Q2 2022 1.00x 1.00x 1.00x 1.00x 1.00x 1.00x NM Q2 2023 0.99x 0.97x 0.96x 0.91x 0.90x NM 1.00x#1135.1M Instacart+ Members As of June 30, 2023. Includes paying Instacart+ members only and excludes free trial members.#114Instacart+ Members >55% GTV For the six months ended June 30, 2023.#115MAS 1H 2023 New Customer GTV ~1.6x vs 1H 2019#116tri Instacart Retailer and Customer Fees ~15% of GTV Restaurant Food Delivery ~30%+ Merchant and Consumer Fees Restaurant food delivery fees figure above consists of Instacart estimates of merchant and consumer fees as a percent of transaction value based on Wall Street research and information publicly disclosed by leading restaurant delivery platforms.#117Total Revenue ($M/% of GTV) $67/ 1.3% $147/ 2.9% $214 2019 $1,477 $295 1.4% $1,182 5.7% 2020 $1,834 $572 2.3% $1,262 5.1% 2021 $2,551 $740 2.6% $1,811 6.3% 2022 $1,475 $406 2.7% $1,069 7.2% 1H 23 Ads & Other Revenue Transaction Revenue#118Gross Profit % of GTV Progression 0.0% Q4 19 Gross Profit % of GTV 5.2% Advertising & Other Revenue 1.3% Transaction Revenue 3.9% Increase in Revenue 1.8% Decrease in Cost of Revenue 7.1% Q2 23 Gross Profit % of GTV#119Gross Profit % of GTV Progression As of June 30, 2023. $8 Gross Profit Per Order 7.1% Q2 23 Gross Profit % of GTV#120GAAP Operating Expenses (% of GTV/$M) 10.5% $538 2019 4.6% $954 2020 5.3% $1,312 2021 6.1% $1,769 2022 Note: GAAP Operating Expenses includes the sum of Operations and Support Expense, Research and Development Expense, Sales and Marketing Expense, and General and Administrative Expense. 5.6% $840 1H 23#121Non-GAAP Operating Expenses (% of GTV / $M) 8.6% $440 2019 3.6% $750 2020 4.8% $1,200 2021 5.8% $1,664 2022 5.6% $842 1H 23 Non-GAAP Operating Expenses includes the sum of Adjusted Operations and Support Expense, Adjusted Research and Development Expense, Adjusted Sales and Marketing Expense, and Adjusted General and Administrative Expense. See Appendix for a reconciliation of each of these measures to the most directly comparable financial measures stated in accordance with GAAP.#122Non-GAAP Operating Expenses (% of GTV) R&D S&M 3.7% 2.1% 1.6% Adj. R&D and Adj. S&M 2019 1.5% 0.8% 0.7% 2020 3.0% 1.4% 1.6% 2021 4.0% 1.7% 2.3% 2022 4.9% 3.6% 1.3% Adj. O&S and Adj. G&A 2019 2.0% 1.5% 0.5% 2020 1.8% 1.0% 0.8% 2021 1.8% 0.9% 0.9% 2022 O&S G&A Non-GAAP Operating Expenses includes the sum of Adjusted Operations and Support Expense (Adj. O&S), Adjusted Research and Development Expense (Adj. R&D), Adjusted Sales and Marketing Expense (Adj. S&M), and Adjusted General and Administrative Expense (Adj. G&A). Adj. O&S, Adj. R&D, Adj. S&M, and Adj. G&A are non-GAAP measures. See Appendix for a reconciliation of each of these measures to the most directly comparable financial measures stated in accordance with GAAP.#123Net Loss ($70M) 2020 Adjusted EBITDA $134M 2020 Adjusted EBITDA is a non-GAAP measure. See Appendix for a reconciliation of Adjusted EBITDA to the most directly comparable financial measure stated in accordance with GAAP. FRESH PRODUCE EBAN NAS BAN NAS BAN BAN NA DRANS FRESH PRODUCE FSH U SH U FRESH PRODUCE ww YOY FRESH PRODUCE Ca#124USE A BASKET for. EASY SHOPPING 26 49 HAZ HAZY LITTLE THING PA PA rm27 AZA CITT 12 HAZ HAZY LITTLE THING PAPA 1-12/ HAZ P HAZ HAZ TICE THE PAPA KOLA KULIP A.D. HAZ CHINO 12 HARD DIMM KEPO SP POTA CHIP A SALTA VINEGA Net Income¹ $428M 2022 Adjusted EBITDA² $187M 2022 1. Includes a $358 million benefit from the release of our valuation allowance on our deferred tax assets in the United States in the six months ended December 31, 2022. 2. Adjusted EBITDA is a non-GAAP measure. See Appendix for a reconciliation of Adjusted EBITDA to the most directly comparable financial measure stated in accordance with GAAP.#125Scaling Profitability ($M/% of GTV) (0.7)% $(52) Q1 22 Adjusted EBITDA $32 0.5% Q2 22 $74 1.0% Q3 22 $133 1.8% Q4 22 $169 2.3% Q1 23 $110 1.5% Q2 23 (1.1)% $(82) Q1 22 $8 0.1% Q2 22 Note: Adjusted EBITDA is a non-GAAP measure. See Appendix for a reconciliation of Adjusted EBITDA to the most directly comparable financial measure stated in accordance with GAAP. Q3 2022 and Q4 2022 Net Income includes a $2 million and $356 million benefit, respectively, from the release of our valuation allowance on our deferred tax assets in the United States. Net Income (Loss) $466 $36 0.5% Q3 22 6.3% Q4 22 $128 1.7% Q1 23 $114 1.5% Q2 23#126ARE ລາງບ Er my 3130ננם DE LECCO $744M LTM Net Income¹ $486M LTM Adjusted EBITDA² LTM as of June 30, 2023. 1. Includes a $358 million benefit from the release of our valuation allowance on our deferred tax assets in the United States in the six months ended December 31, 2022. 2. Adjusted EBITDA is a non-GAAP measure. See Appendix for reconciliation of Adjusted EBITDA to the most directly comparable financial measure stated in accordance with GAAP.#127Operating Cash Flow ($M/% of GTV) $99 0.7% 1H 22 $242 1.6% 1H 23#128Conclusion#129instacart#130Key Terms (1/2) Active Brand Partner: An active brand partner is a company or brand that has used one or more Instacart Ads offerings in the three calendar months prior to the period-end indicated. Advertising & Other Revenue: Fees from brand and retail partners that vary by the product, category, search term, and other criteria that the brand or retailer specifies. These fees are generated through Sponsored Product ads on a per click basis, coupon redemptions, and display ads placements on an impression or fixed fee basis. Other revenue includes fees paid by retailers for use of certain of our technology solutions, such as Eversight, Carrot Storefront Pro, and Caper. Advertising and Other Investment Rate: Advertising and other investment rate is advertising and other revenue in a given period divided by GTV in such period. Average Order Value: An average order value is total GTV in a given period divided by total orders in such period. Basket: A basket consists of all items ordered for delivery to, or pickup by, a customer from a single retailer. Brand Partner: A company or brand that sells consumer goods and uses one or more Instacart Ads offerings. Customer: An individual or entity who places an order on Instacart. Gross transaction value (or GTV): GTV is the value of the products sold based on prices shown on Instacart, applicable taxes, deposits and other local fees, customer tips, which go directly to shoppers, customer fees, which include flat membership fees related to Instacart+ that are charged monthly or annually, and other fees. GTV consists of orders completed through Instacart Marketplace and services that are part of Instacart Enterprise Platform. Instacart Ads: Our brand-focused advertising solution that connects brands of all sizes to customers while they are online grocery shopping across the Instacart Marketplace and retailers' owned and operated online storefronts.#131Key Terms (2/2) Instacart Enterprise Platform: Provides retailers with a suite of enterprise-grade technologies that span eCommerce, fulfillment, Connected Stores, ads and marketing, and insights. Instacart Marketplace: Connects retailers, customers, brands, and shoppers through our mobile app and website to place an order for delivery or pickup. Monthly Active Orderer: A monthly active orderer is a customer who places at least one order on Instacart during the calendar month indicated. We identify an individual customer account by a unique phone number. If a customer had accounts under two different email addresses but with the same phone number, and such customer completed orders using both accounts during the measurement period, such activity would be attributed to the same customer. North America: Refers to the United States and Canada. Order: An order is a completed customer transaction to purchase goods for delivery or pickup from a single retailer on Instacart, including those placed through Instacart Marketplace or placed on a retailer's owned and operated online storefront powered by Instacart Enterprise Platform. Retailer: A parent company that owns and operates one or more physical or virtual stores under one or more retail banners that sell physical goods to consumers. Shopper: An individual who fulfills an order on a customer's behalf. The vast majority of shoppers are full-service shoppers, who are independent contractors that pick and deliver orders. The remaining shoppers are in-store shoppers, who are Instacart employees and only engage in in-store duties, including picking orders, and do not engage in any delivery services. Unless otherwise noted, the term "shopper" refers to a full-service shopper in this presentation. We identify a shopper account by a unique email address validated against personally identifiable information.#132GAAP to Non-GAAP Reconciliation ($ in millions) Net Income (Loss) Add (Deduct) Provision for (benefit from) income taxes Interest income Other (income) expense, net Depreciation and amortization expense Stock based compensation expense Certain legal and regulatory accruals and settlements, net¹ Reserves for sales and other indirect taxes² COVID-19 response initiatives³ Acquisition-related expenses Other4 Adjusted EBITDA 2019 $(531) (25) I 7 43 42 10 I I I $(454) Year Ended December 31, 2020 $(70) (5) I 10 64 76 44 7 1 7 $134 2021 $(73) 1 (2) (12) 16 22 46 13 3 10 10 $34 GTV $20,736 $24,909 Net Income (Loss) as % of GTV $5,144 (10.3)% (8.8)% (0.3)% 0.6% (0.3)% 0.1% Adjusted EBITDA as % of GTV 'Represents certain legal, regulatory, and policy expenses related to worker classification matters. 2 Represents sales and other indirect tax reserves, net of abatements, for periods in which we were unable to collect such taxes from customers. We believe this adjustment is useful for investors in understanding our operating performance because in these cases, the taxes were not intended to be a cost to us but rather are to be borne by the customers. Represents the cost of all personal protective equipment distributed to shoppers during the COVID-19 pandemic. We ceased excluding this cost following the first quarter of 2022 as the impact of the COVID-19 pandemic and its variant outbreaks on our business subsided. Represents (i) non-capitalizable expenses related to the potential public listing of our common stock and (ii) expenses related to the settlement of certain patent infringement claims. 2022 $428 (357) (17) 8 34 33 50 (1) 4 5 $187 $28,826 1.5% 0.6%#133GAAP to Non-GAAP Reconciliation ($ in millions) Operations and support expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense COVID-19 response initiatives¹ Adjusted operations and support expense Operations and support expense as % of GTV Adjusted operations and support expense as % of GTV Research and development expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Acquisition-related expenses Adjusted research and development expense Research and development expense as % of GTV Adjusted research and development expense as % of GTV GTV 2019 $189 (1) (4) $184 3.7% 3.6% $127 (1) (20) $106 2.5% 2.1% $5,144 Year Ended December 31, 2020 2021 $324 (1) (3) (7) $313 1.6% 1.5% $194 (2) (20) $172 0.9% 0.8% $20,736 $262 (1) (1) (3) $257 1.1% 1.0% $368 (3) (9) (3) $353 1.5% 1.4% $24,909 'Represents the cost of all personal protective equipment distributed to shoppers during the COVID-19 pandemic. We ceased excluding this cost following the first quarter of 2022 as the impact of the COVID-19 pandemic and its variant outbreaks on our business subsided. 2022 $252 (2) $250 0.9% 0.9% $518 (4) (18) (1) $495 1.8% 1.7% $28,826#134GAAP to Non-GAAP Reconciliation ($ in millions) Sales and marketing expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Acquisition-related expenses Adjusted sales and marketing expense Sales and marketing expense as % of GTV Adjusted sales and marketing expense as % of GTV General and administrative expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Certain legal and regulatory accruals and settlements, net¹ Reserves for sales and other indirect taxes² Acquisition-related expenses Other³ Adjusted general and administrative expense General and administrative expense as % of GTV Adjusted general and administrative expense as % of GTV 2019 $90 (1) (5) $84 1.7% 1.6% $132 (14) (42) (10) $66 2.6% 1.3% Year Ended December 31, 2020 2021 $158 (1) (5) $152 0.8% 0.7% $278 (1) (36) (76) (44) (1) $113 1.3% 0.5% $394 (2) (3) $388 1.6% 1.6% $288 (2) (9) (46) (13) (6) (10) $202 1.2% 0.8% $5,144 $20,736 $24,909 GTV ¹Represents certain legal, regulatory, and policy expenses related to worker classification matters. 2 Represents sales and other indirect tax reserves, net of abatements, for periods in which we were unable to collect such taxes from customers. We believe this adjustment is useful for investors in understanding our operating performance because in these cases, the taxes were not intended to be a cost to us but rather are to be borne by the customers 3 Represents (i) non-capitalizable expenses related to the potential public listing of our common stock and (ii) expenses related to the settlement of certain patent infringement claims. 2022 $660 (5) (4) 2 $653 2.3% 2.3% $339 (3) (11) (50) 1 (5) (5) $266 1.2% 0.9% $28,826#135GAAP to Non-GAAP Reconciliation ($ in millions) Net Income (Loss) Add (Deduct) Provision for (benefit from) income taxes Interest income Other (income) expense, net Depreciation and amortization expense Stock based compensation expense Certain legal and regulatory accruals and settlements, net¹ Reserves for sales and other indirect taxes² Acquisition-related expenses Other³ Adjusted EBITDA GTV Net Income (Loss) as % of GTV Adjusted EBITDA as % of GTV March 31, 2022 $(82) 1 - - 7 7 13 1 1 $(52) $7,277 (1.1)% (0.7)% June 30, 2022 $8 (2) 2 8 6 6 (1) 1 4 $32 $7,079 0.1% 0.5% Quarter Ended September 30, 2022 $36 (3) (5) 5 8 10 18 (2) 7 $74 $7,080 0.5% 1.0% December 31, 2022 $466 (355) (10) 1 11 10 13 1 (4) $133 $7,390 6.3% 1.8% March 31, 2023 $128 36 (14) - 11 5 1 1 1 $169 $7,465 1.7% 2.3% June 30, 2023 'Represents certain legal, regulatory, and policy expenses related to worker classification matters. 2 Represents sales and other indirect tax reserves, net of abatements, for periods in which we were unable to collect such taxes from customers We believe this adjustment is useful for investors in understanding our operating performance because in these cases, the taxes were not intended to be a cost to us but rather are to be borne by the customers. Represents (i) non-capitalizable expenses related to the potential public listing of our common stock and (ii) expenses related to the settlement of certain patent infringement claims. $114 28 (20) (3) 11 4 (7) (12) (5) $110 $7,472 1.5% 1.5%#136GAAP to Non-GAAP Reconciliation ($ in millions) Operations and support expense Add (Deduct) Depreciation and amortization expense Adjusted operations and support expense Operations and support expense as % of GTV Adjusted operations and support expense as % of GTV Research and development expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Acquisition-related expenses Adjusted research and development expense Research and development expense as % of GTV Adjusted research and development expense as % of GTV GTV March 31, 2022 $71 $71 1.0% 1.0% $114 (1) (4) $109 1.6% 1.5% $7,277 June 30, 2022 $59 (1) $58 0.8% 0.8% $129 (1) (3) $125 1.8% 1.8% $7,079 Quarter Ended September 30, 2022 $57 (1) $56 0.8% 0.8% $127 (1) (3) (1) $122 1.8% 1.7% $7,080 December 31, 2022 $65 $65 0.9% 0.9% $148 (1) (8) $139 2.0% 1.9% $7,390 March 31, 2023 $67 (1) $66 0.9% 0.9% $127 (1) (2) $124 1.7% 1.7% $7,465 June 30, 2023 $61 (1) $60 0.8% 0.8% $130 (1) (2) $127 1.7% 1.7% $7,472#137GAAP to Non-GAAP Reconciliation ($ in millions) Sales and marketing expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Acquisition-related expenses Adjusted sales and marketing expense Sales and marketing expense as % of GTV Adjusted sales and marketing expense as % of GTV General and administrative expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Certain legal and regulatory accruals and settlements, net¹ Reserves for sales and other indirect taxes² Acquisition-related expenses Other³ Adjusted general and administrative expense General and administrative expense as % of GTV Adjusted general and administrative expense as % of GTV March 31, 2022 GTV $149 (1) (1) $147 2.0% 2.0% $76 (2) (13) (1) (1) $59 1.0% 0.8% Quarter Ended June 30, 2022 $167 (1) (1) $165 2.4% 2.3% $77 (1) (2) (6) 1 (1) (4) $64 1.1% 0.9% September 30, 2022 $172 (1) (1) (1) $169 2.4% 2.4% $96 (1) (6) (18) 2 (5) $68 1.4% 1.0% December 31, 2022 $172 (2) (1) 3 $172 2.3% 2.3% $90 (1) (1) (13) (1) 1 $75 1.2% 1.0% March 31, 2023 $7,390 $161 (2) (1) (1) $157 2.2% 2.1% $77 (1) (2) (1) (1) $72 1.0% 1.0% $7,277 $7,079 $7,080 $7,465 ¹Represents certain legal, regulatory, and policy expenses related to worker classification matters. 2 Represents sales and other indirect tax reserves, net of abatements, for periods in which we were unable to collect such taxes from customers. We believe this adjustment is useful for investors in understanding our operating performance because in these cases, the taxes were not intended to be a cost to us but rather are to be borne by the customers 3 Represents (i) non-capitalizable expenses related to the potential public listing of our common stock and (ii) expenses related to the settlement of certain patent infringement claims. June 30, 2023 $166 (2) (1) 5 $168 2.2% 2.2% $51 (1) (1) 7 12 $68 0.7% 0.9% $7,472#138GAAP to Non-GAAP Reconciliation ($ in millions) Net Income (Loss) Add (Deduct) Provision for (benefit from) income taxes Interest income Other (income) expense, net Depreciation and amortization expense Stock based compensation expense Certain legal and regulatory accruals and settlements, net¹ Reserves for sales and other indirect taxes² Acquisition-related expenses Other³ Adjusted EBITDA GTV Net Income (Loss) as % of GTV Adjusted EBITDA as % of GTV Six Months Half Ended June 30, 2022 $(74) 1 (2) 2 15 13 19 I 1 5 $(20) $14,356 (0.5)% (0.1)% December 31, 2022 $502 (358) (15) 6 19 20 31 (1) 3 $207 $14,470 3.5% 1.4% June 30, 2023 'Represents certain legal, regulatory, and policy expenses related to worker classification matters. 2 Represents sales and other indirect tax reserves, net of abatements, for periods in which we were unable to collect such taxes from customers We believe this adjustment is useful for investors in understanding our operating performance because in these cases, the taxes were not intended to be a cost to us but rather are to be borne by the customers.³ Represents (i) non-capitalizable expenses related to the potential public listing of our common stock and (ii) expenses related to the settlement of certain patent infringement claims. $242 64 (34) (3) 22 9 (6) (11) (4) $ 279 $14,937 1.6% 1.9%#139GAAP to Non-GAAP Reconciliation ($ in millions) Operations and support expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Adjusted operations and support expense Operations and support expense as % of GTV Adjusted operations and support expense as % of GTV Research and development expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Acquisition-related expenses Adjusted research and development expense Research and development expense as % of GTV Adjusted research and development expense as % of GTV GTV Six Months Half Ended June 30, 2022 $130 (1) $129 0.9% 0.9% $243 (2) (7) $234 1.7% 1.6% $14,356 December 31, 2022 $122 (1) $121 0.8% 0.8% $275 (2) (11) (1) $261 1.9% 1.8% $14,470 June 30, 2023 $128 (2) $126 0.9% 0.8% $257 (2) (4) $251 1.7% 1.7% $14,937#140GAAP to Non-GAAP Reconciliation ($ in millions) Sales and marketing expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Acquisition-related expenses Adjusted sales and marketing expense Sales and marketing expense as % of GTV Adjusted sales and marketing expense as % of GTV General and administrative expense Add (Deduct) Depreciation and amortization expense Stock-based compensation expense Certain legal and regulatory accruals and settlements, net¹ Reserves for sales and other indirect taxes² Acquisition-related expenses Other³ Adjusted general and administrative expense General and administrative expense as % of GTV Adjusted general and administrative expense as % of GTV Six Months Half Ended June 30, 2022 $316 (2) (2) $312 2.2% 2.2% $153 (1) (4) (19) (1) (5) $123 1.1% 0.9% December 31, 2022 $344 (3) (2) 2 $314 2.4% 2.4% $186 (2) (7) (31) 1 (4) $143 1.3% 1.0% June 30, 2023 GTV $14,356 $14,470 ¹Represents certain legal, regulatory, and policy expenses related to worker classification matters. 2 Represents sales and other indirect tax reserves, net of abatements, for periods in which we were unable to collect such taxes from customers. We believe this adjustment is useful for investors in understanding our operating performance because in these cases, the taxes were not intended to be a cost to us but rather are to be borne by the customers. ³ Represents (i) non-capitalizable expenses related to the potential public listing of our common stock and (ii) expenses related to the settlement of certain patent infringement claims. $327 (4) (2) 4 $325 2.2% 2.2% $128 (2) (3) 6 11 $14 0.9% 0.9% $14,937