Instacart IPO Presentation Deck

Average U.S. Household >$400 Monthly Grocery Spend 2021 U.S. Bureau of Labor Statistics; based on consumer expenditures in 2021. Largest Retail Categories U.S. 2022 Online Penetration (%) 66% 38% 23% Consumer Apparel Restaurants Electronics 20% Home Goods 12% Grocery Incisiv, Digital Maturity Benchmark: Grocery Industry 2022. Euromonitor, Retail (2023 edition), Consumer Foodservice (2023 edition); categories: Consumer Electronics, Consumer Electronics ECommerce, Apparel and Footwear, Apparel and Footwear E-Commerce, Homewares and Home Furnishings, Homewares and Home Furnishings E-Commerce, Consumer Foodservice by Type, categorization type: online and total; Consumer Foodservice by Type covers Foodservice Value retail selling price, or RSP, data for the Retail Categories covers Retail Value RSP excluding Sales Tax; U.S. dollars, or USD, current prices. Grocery market size and online penetration data per Incisiv, while market size and online penetration data for other retail categories per Euromonitor. "Restaurants" corresponds to Consumer Foodservice category per Euromonitor. "Double or more over time" per McKinsey, The next horizon for grocery e-commerce: Beyond the pandemic bump.

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