Instacart IPO Presentation Deck

Campaigns / New campaign Create awareness of your brand. Budget Settings Total budget $ 1,000 Bid Settings Increase interest in your products. Daily Budget Set a target daily budget. Actual daily spend will generally fluctuate based on Optimized Maximize sales at lowest cost per click possible with continual bid optimization. Only available with daily budget settings. Set a minimum ROAS goal 5.0x Billing Setting - optional P T Drive sales of your products. Add Campaign Lifetime Spending Limit Maximize Impressions Optimize for maximum impressions by competing in all relevant auctions until Manual Set your own CPC bids and optional override bids for specific keywords. 74 Cancel Save draft Next →

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