Instacart IPO Presentation Deck
Key Terms (2/2)
Instacart Enterprise Platform: Provides retailers with a suite of enterprise-grade technologies that span eCommerce, fulfillment, Connected Stores, ads and
marketing, and insights.
Instacart Marketplace: Connects retailers, customers, brands, and shoppers through our mobile app and website to place an order for delivery or pickup.
Monthly Active Orderer: A monthly active orderer is a customer who places at least one order on Instacart during the calendar month indicated. We identify
an individual customer account by a unique phone number. If a customer had accounts under two different email addresses but with the same phone number,
and such customer completed orders using both accounts during the measurement period, such activity would be attributed to the same customer.
North America: Refers to the United States and Canada.
Order: An order is a completed customer transaction to purchase goods for delivery or pickup from a single retailer on Instacart, including those placed
through Instacart Marketplace or placed on a retailer's owned and operated online storefront powered by Instacart Enterprise Platform.
Retailer: A parent company that owns and operates one or more physical or virtual stores under one or more retail banners that sell physical goods to
consumers.
Shopper: An individual who fulfills an order on a customer's behalf. The vast majority of shoppers are full-service shoppers, who are independent contractors
that pick and deliver orders. The remaining shoppers are in-store shoppers, who are Instacart employees and only engage in in-store duties, including picking
orders, and do not engage in any delivery services. Unless otherwise noted, the term "shopper" refers to a full-service shopper in this presentation. We identify
a shopper account by a unique email address validated against personally identifiable information.View entire presentation