Instacart IPO Presentation Deck

Customer Cohorts Annual GTV $30B $25B $20B $15B $10B $5B $OB Indexed to Year 1 2017 Cohort 2018 Cohort 2019 Cohort 2020 Cohort 2021 Cohort 2022 Cohort 2017 Year 1 1.00x 1.00x 1.00x 1.00x 1.00x 1.00x 2018 Year 2 1.73x 1.49x 2.18x 0.95x 1.29x 2019 Year 3 1.74x 2.42x 2.36x 0.85x 2020 Year 4 3.00x 2.67x 2.43x 2021 Year 5 3.26x 2.81x 2022 Year 6 3.52x

View entire presentation