Instacart IPO Presentation Deck

# N Customer insights Sales & share Saved reports Uploaded reports Z Sales & share Year to date v Trends & insights Total sales 200K 150K 100K 50K 25K 0 02/01/2021 Report date 2/1/2022 Sales & market share data 2/1/2022 1/1/2022 1/1/2022 1/1/2022 12/1/2021 12/1/2021 12/1/2021 12/1/2021 + Add filter T YoY change M Reporting level 2 Brand LEVEL 2 A LEVEL 2 A LEVEL 2 A LEVEL 2 A LEVEL 2 A LEVEL 2 A LEVEL 2 B LEVEL 2 B LEVEL 2 C 05/01/2021 BRAND A BRAND A BRAND A BRAND A BRAND A BRAND B BRAND B BRAND B BRAND B Department GROCERY FROZEN ALCOHOL DAIRY FROZEN GROCERY DAIRY GROCERY GROCERY 08/01/2021 ||||| Sales $29,278.79 $625,165.24 $18,054.21 $101,815.73 $18,054.21 $625,165.24 $29,278.79 $101,815.73 Total sales: Line v $29,278.79 Sales change 217.56% 74.80% 217.56% 369.88% -25.33% 217.56% 74.80% 217.56% YoY change: Barv 369.88% Units 4,587 1,977 2,500 1,252 1.977 2,500 2,690 02/01/2022 2,690 369.88% Units change 217.56% 74.80% 217.56% -25.33% 217.56% 74.80% Save reports 217.56% Breakdowns & Metrics 1,977 369.88% o Metrics 250% 200% 150% 100% 50% 0 Market share 36.82% 3.73% 49.87% 36.82% 74.20% 87.32% 74.20% 87.32% 49.87%

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