Fish Marketing Socio-Economic Impact Study

THE GROSS MARGIN ANALYSIS DIFFERENCE BETWEEN THE TOTAL VALUES OF PRODUCTION (GROSS INCOME) AND THE TOTAL VALUABLE COSTS (ADEGEYE AND DITTOH, 1985). ☐ USEFUL AS PLANNING TOOL IN SITUATIONS WHERE FIXED CAPITAL IS A NEGLIGIBLE PORTION OF AN ENTERPRISE (OLUKOSI AND ERHABOR, 1988). ☐ HELPS THE MANAGER TO CRITICALLY EXAMINE THE VARIABLE COST COMPONENTS AND ☐ USED TO STUDY THE PERFORMANCE OF AN ENTERPRISE, THAT IS, THE POSITIVE COMPONENTS OF A FIRM TO OBTAIN INFORMATION ABOUT THE BUSINESS STRENGTH OR WEAKNESS (BUCKET, 1988).

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