#1BuzzFeed Inc. INVESTOR DAY MAY 11, 2023#2BuzzFeed Inc. TODAY'S PRESENTERS JONAH PERETTI Founder & CEO Building a Content Engine for the Future of Digital Media MARCELA MARTIN President Building a Robust Operating Model for Digital Media#3BuzzFeed Inc. TODAY'S PRESENTERS JESS PROBUS GM, BuzzFeed **** DONNIE KWAK GM, Complex HANNAH BRICKER GM, Tasty Editorial Leadership & Innovation CHRIS SCHONBERGER GM, First We Feast#4BuzzFeed Inc. TODAY'S PRESENTERS ANDREW GUENDJOIAN Head of Sales Bringing the Combined Brand Portfolio to Market FELICIA DELLAFORTUNA CFO Business Model Overview & Financial Outlook#5BuzzFeed Inc. Forward-Looking Statements Certain statements in this presentation (this "Presentation") may be considered forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. BuzzFeed, Inc.'s ("BuzzFeed" or the "Company") forward-looking statements include, but are not limited to, statements regarding our management team's expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts (including our outlook for FY 2023 and beyond) or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "affect," "believe," "can," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intend," "may," "might," "plan," "possible," "potential," "predict," "project," "seek," "should,” “target,” “will," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement not forward-looking. Forward-looking statements may include, for example, statements about: (1) anticipated trends, growth rates, and challenges in our business and in the markets in which we operate; (2) demand for products and services and changes in traffic; (3) changes in the business and competitive environment in which we operate; (4) developments and projections relating to our competitors and the digital media industry; (5) the impact of national and local economic and other conditions and developments in technology, each of which could influence the levels (rate and volume) of our advertising, the growth of our business and the implementation of our strategic initiatives; (6) poor quality broadband infrastructure in certain markets; (7) technological developments including artificial intelligence; (8) our success in retaining or recruiting, or changes required in, officers, key employees or directors; (9) our business, operations and financial performance, including expectations with respect to our financial and business performance and the benefits of our restructuring, including financial projections and business metrics and any underlying assumptions thereunder and future business plans and initiatives and growth opportunities; (10) our future capital requirements and sources and uses of cash, including, but not limited to, our ability to obtain additional capital in the future in a higher interest rate environment and any impacts of bank failures or any restrictions on our ability to access our cash and cash equivalents; (11) expectations regarding future acquisitions, partnerships or other relationships with third parties; (12) developments in the law and government regulation, including, but not limited to, revised foreign content and ownership regulations; (13) the anticipated impacts of current global supply chain disruptions, further escalation of tensions between Russia and Western countries and the related sanctions and geopolitical tensions, as well as further escalation of trade tensions between the United States and China; the inflationary environment; the tight labor market; the continued impact of the COVID-19 pandemic and evolving strains of COVID-19; and other macroeconomic factors on our business and the actions we may take in the future in response thereto; and (14) our ability to maintain the listing of our Class A common stock and warrants on the Nasdaq Stock Market LLC. The forward-looking statements contained in this Presentation are based on current expectations and beliefs concerning future developments and their potential effects on us. There can be no assurance that future developments affecting us will be those that we have anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond our control) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, those factors described under sections entitled "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2022, our Quarterly Report on Form 10-Q for the quarter ended March 31, 2023, and the Company's other filings with the Securities and Exchange Commission ("SEC"). Should one or more of these risks or uncertainties materialize, or should any of our assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. There may be additional risks that we consider immaterial or which are unknown. It is not possible to predict or identify all such risks. We do not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.#6BuzzFeed Inc. Use of Data This Presentation contains estimates and information concerning our industry, our business, and the market for our products and services, including our general expectations of our market position, market growth forecasts, our market opportunity, and size of the markets in which we participate, that are based on industry publications, surveys, and reports that have been prepared by independent third parties. This information involves a number of assumptions and limitations, and you are cautioned not to give undue weight to these estimates. Although we have not independently verified the accuracy or completeness of the data contained in these industry publications, surveys, and reports, we believe the publications, surveys, and reports are generally reliable, although such information is inherently subject to uncertainties and imprecision. The industry in which we operate is subject to a high degree of uncertainty and risk due to a variety of factors, including, but not limited to, those described in the section entitled "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2022 and the Company's other filings with the SEC. These and other factors could cause results to differ materially from those expressed in these publications and reports. Trademarks and Trade Names BuzzFeed owns or has rights to various trademarks, service marks and trade names that it uses in connection with the operation of its businesses. This Presentation also contains trademarks, service marks and trade names of third parties, which are the property of their respective owners. The use or display of third parties' trademarks, service marks, trade names or products in this Presentation is not intended to, and does not imply, a relationship with the Company, or an endorsement or sponsorship by or of the Company. Solely for convenience, the trademarks, service marks and trade names referred to in this Presentation may appear without the ®, TM or SM symbols, but such references are not intended to indicate, in any way, that the Company will not assert, to the fullest extent under applicable law, their rights or the right of the applicable licensor to these trademarks, service marks and trade names. Description of Adjusted EBITDA Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP financial measures and represent key metrics used by management and our board of directors to measure the operational strength and performance of our business, to establish budgets, and to develop operational goals for managing our business. We define Adjusted EBITDA as net loss, excluding the impact of net (loss) income attributable to noncontrolling interests, income tax provision, interest expense, net, other income, net, depreciation and amortization, stock-based compensation, change in fair value of warrant liabilities, change in fair value of derivative liability, restructuring costs, transaction-related costs, public company readiness costs, and other non-cash and non-recurring items that management believes are not indicative of ongoing operations. Adjusted EBITDA margin is calculated by dividing Adjusted EBITDA by revenue for the same period. We believe Adjusted EBITDA and Adjusted EBITDA margin are relevant and useful information for investors because they allow investors to view performance in a manner similar to the method used by our management. There are limitations to the use of Adjusted EBITDA and Adjusted EBITDA margin and our Adjusted EBITDA and Adjusted EBITDA margin may not be comparable to similarly titled measures of other companies. Other companies, including companies in our industry, may calculate non-GAAP financial measures differently than we do, limiting the usefulness of those measures for comparative purposes. Adjusted EBITDA and Adjusted EBITDA margin should not be considered a substitute for measures prepared in accordance with GAAP. Definition of Time Spent We define "Time Spent" as the time audiences spend engaging with our content across our owned and operated US sites, as well as YouTube and Apple News in the US, as measured by Comscore and on Facebook, as reported by Facebook. (Excludes platforms for which we do not have advertising capabilities that materially contribute to our revenues, including TikTok, Instagram, Snapchat and Twitter.)#7BuzzFeed Inc. Building a Content Engine for the Future of Digital Media JONAH PERETTI Founder & CEO#8BuzzFeed Inc. WE HAVE A PORTFOLIO OF PREMIUM BRANDS AND IP THAT DEFINE CULTURE DATA-DRIVEN CONTENT DEVELOPMENT Buzz Feed HUFFPOST TASTY FIRST WE FEAST" PRESENTS COM HOT PLEX ONES FIRST WE PREMIUM IP DEVELOPMENT ww AND A MASSIVE, LOYAL AND HIGHLY ENGAGED YOUNG AUDIENCE#9BuzzFeed Inc. OUR MISSION HOT ONES BuzzFeed UNSOLVED TRUE CRIME 004 ha COMPLEXCONS WORTH IT voluo Make It Fancy New Episodes, Sundays 10AM PST TASTY'S MAKING IT BIG THE GOOD ADVICE CUPCAKE! HOT ONESI TASTY 07 S TALK OR+ UNLOCK STEAMY NEW DATING SHOW SUNDAYS AT BAM PT STARTING JULY 10 S BUZZFEED, INC. STRIVES TO SPREAD TRUTH. JOY. AND CREATIVITY ON THE " INTERNET. Ghikn Nuggit I Draw YOU COOK#10BuzzFeed Inc. ADAPTATION IS IN OUR DNA 2006 Jonah Peretti launches BuzzFeed 2014 Releases Dear Kitten as the first branded content video AUDIENCE GROWTH Launch of iPhone DEAR KITTEN 2014 Surpasses $100M in Revenue 2016 Introduces trusted editorial shopping content 2017 Tasty debuts kitchen line at Walmart 2015 Launch of TASTY TOPLINE GROWTH & DIVERSIFICATION Introduction of Social Media 2018 Surpasses $100M in revenue from 2021 BuzzFeed Studios Acquires new revenue partnership with Lionsgate COMPLEX streams to produce feature films 2017 Introduces programmatic advertising 2018 Launch of the BuzzFeed Creators Program 2020 LIONSGATE 2022 Tasty introduces Creator NETWORKS. Residency TASTY PROFITABLE REVENUE GROWTH Rise of Short-form Vertical Video 2020 Acquires IHUFFPOSTI 2021 BuzzFeed, Inc. goes public NASDAQ: BZFD 2023 Launches Al-powered content 2023 Complex onboards inaugural Creator Class COM PLEX#11BuzzFeed Inc. THE FUTURE OF DIGITAL MEDIA WILL BE DEFINED BY CREATORS AND AI, AND CULTURAL MOMENTS WILL BE THE NEW CURRENCY CREATORS AI CULTURAL MOMENTS#12BuzzFeed Inc. BUZZFEED, INC. HAS ESTABLISHED A STRATEGIC POSITION AND CORE COMPETITIVE ADVANTAGES IN THE ECOSYSTEM OF AUDIENCES, ADVERTISERS, PLATFORMS, AND CREATORS LEADING DESTINATION FOR MILLENNIALS AND GEN Z AI-ENABLED TECH STACK POWERING ICONIC BRANDS RELIABLE FIRST PARTY DATA & CROSS- PLATFORM INSIGHTS FOR ADVERTISERS PREMIUM, BRAND-SAFE ADVERTISING OPPORTUNITIES TRUSTED NETWORK OF CREATORS DELIVERING CULTURAL MOMENTS AT SCALE FOR ADVERTISERS#13BuzzFeed Inc. Building a Robust Operating Model for Digital Media MARCELA MARTIN President#14BuzzFeed Inc. LEADING DESTINATION FOR GEN Z AND MILLENNIALS US Gen Z and Millennials spend vastly more time consuming our content than that of other digital media companies in our competitive set, according to Comscore. 150M BuzzFeed, Inc. 67M 65M 60M 60M Dotdash Discovery Conde Nast Vox Media Meredith Inc. Digital Source: Comscore: Media Metrix; Key Measures, 2022 20M Bustle Digital Group TIME SPENT [HOURS) 15M People 9M Hearst Young Women's Network 5M Vice Media Group#15BuzzFeed Inc. PREMIUM. BRAND-SAFE ADVERTISING OPPORTUNITIES As platforms continue to struggle with the policing of user-generated content and the impact to advertisers on their platforms, BuzzFeed has become a trusted partner in providing high-quality, brand-safe content at scale to serve advertiser demand. Our iconic, category-leading brands have loyal, highly engaged audiences from food lovers to sneakerheads to parents and everyone in between. FORTUNE 500 COMPANIES TRUST BUZZFEED, INC. TO SAFELY REPRESENT THEIR BRAND 8. Coca-Cola Campbell's Mondelēz International verizon *wayfair CHASE O General Mills Uber ebay intuit turbotax pepsi Capital One Gap Inc. [m] McCormick P&G ★macy's M WALT DISNEY#16BuzzFeed Inc. TRUSTED NETWORK OF CREATORS As an advertiser, it can be difficult to navigate the world of influencers and creators. Our platform brings together contextual alignment with hard-to-reach audience demographics, a trusted network of creator talent, and a comprehensive suite of tools, technology and resources for creators to power their entire content creation and monetization engine all of which enable advertisers to tap into lucrative, influencer-led advertising opportunities. 100+ Creators 5K+ Content Pieces 1B+ Views partner with us to create content for our brands featuring our creators were published across our network in 2022 generated by our Tasty creator-led short-form videos#17BuzzFeed Inc. AI-ENABLED TECH STACK POWERING ICONIC BRANDS Our proprietary technology stack is powered by artificial intelligence and machine learning, and trained on BuzzFeed proprietary data to optimize publishing across our owned and operated and third-party platforms. This enables us to attract larger, more engaged audiences and capture deeper, more reliable insights - delivering high-quality content at massive scale and low cost. AI-POWERED CONTENT FORMATS A/B AI-DRIVEN HEADLINE OPTIMIZATION This Al-Powered Recipe Generator Will Develop A Custom (And Surprisingly Delicious) Meal To Use Up Any Ingredients Hanging Around Your Kitchen Which meal are you looking to cook? Breakfast Lunch Dinner How many people would you like this recipe to serve? 1 Under The #Influencer SEO Headline A Think you have it takes to become a top-tier influencer? Talk to our Al Influencer Coach and find out if you're the next. Kim K. What's your name? Your name Let's play CustoimiILE SLUIT This will appear on search result pages (like on Google) Buttfeed Al Imposter • DO keep your subject keywords close to the beginning • DO keep your title to less than 55 characters Union eggs & bacon Round 1: Tote HAL 9000 Microchips LDL R2-02 lucky charms and half an apple MIGAN (You) 2 votes who do you think the I imposter is? HAL 900D Utron SEO Guidelines . DO remember people will see this title in search listings • DO think about what language people will use to search this subject • DO be clear and concise rather than clever Me Gensate Using Al • DON'T make your titles too different as that can actually hurt its ranking • DON'T write an unnaturally sounding title or put too many keywords in it More SEO tips and guidance Cancel 82-02 ✔ Save 0 Bu#18BuzzFeed Inc. EXPANDING OUR FIRST PARTY DATA SOLUTIONS WITH THE HELP OF AI With a broad and diverse audience and scaled distribution across platforms, we capture rich first party data and third-party platform insights across our audience - offering advertisers the contextual alignment and tools they need to effectively and efficiently reach massive young audiences particularly as the internet continues to move toward a cookieless future. By leaning further into Al, we see the opportunity to capture and better understand a much bigger data set around our audience and the performance of our content. LATINE 1K+ Consumer segments available 1. CONTENT 4. INVEST 2. AUDIENCE BuzzFeed Inc. SHOPPERS 4X 3. DATA More traffic to advertisers' sites hulu PARENTS 2X Google BuzzFeed Inc. Higher purchase intent#19BuzzFeed Inc. DELIVERING CULTURAL MOMENTS AT SCALE FOR ADVERTISERS Moments are defined as having a combination of scarcity and unaided demand. Moments can be homegrown or they can be part of the pop culture calendar. Very few partners can deliver Voice and Scale together in one package. BuzzFeed, Inc. is a one-stop shop for big moments in culture that marketers can plan for and advertise around. And, by leaning into our combined brand portfolio, we see an opportunity to deliver even bigger moments for our audiences and advertising partners. HOMEGROWN MOMENTS COMPLEXCON FIRST WE FEAST" PRESENTS HOT ONES Creaker shopping POP CULTURE MOMENTS HIP HOP primeday 50 Valentine's Mother's Day PRIDE Holidays!#20BuzzFeed Inc. WE HAVE MADE STRATEGIC AND ORGANIZATIONAL CHANGES TO THE BUSINESS IN ORDER TO UNLOCK THE FULL MONETIZATION POTENTIAL OF OUR COMBINED BRAND PORTFOLIO AND COMPETITIVE ADVANTAGES Realigned sales team for speed and efficiency Developed portfolio-wide GTM strategy Increased audience engagement around new platforms and formats ACCELERATE REVENUE GROWTH Reduced content creation cost structure, aligning to platforms and formats driving growth Leaning into Creators and Al to rapidly expand content output without adding fixed costs Begin closure of BuzzFeed News EXPAND MARGINS AND PROFITABILITY 25%+ headcount reduction driving lower cash compensation structure Reduced real estate footprint Streamlined operating expenses across our S&M, R&D and G&A cost structures GENERATE CASH FLOW#21BuzzFeed Inc. BUZZFEED, INC. IS POSITIONED AT THE INTERSECTION OF MULTIPLE LARGE AND GROWING MARKETS Digital Advertising $250B+/+8%¹ ARTIFICIAL INTELLIGENCE IS EXPECTED TO DRIVE MORE THAN $80B IN MARKET EXPANSION BY 20254 BuzzFeed Inc. — Creator Economy $60B+/+11%³ eCommerce $850B+/+17%² Sources: ¹ eMarketer 2022 2 Statista, February 2023; Consumer Growth & eCommerce, MKM Partners, December 2022 ³ Citi GPS: The Creator Economy March 2023 4 Sizing the $6T Al Internet Opportunity, Morgan Stanley, March 2023#22BuzzFeed Inc. GROWTH DRIVERS: 1. INCREASE AUDIENCE ENGAGEMENT Tasty Residents grew their followers by up to 50% Creator content sees a 2x+ lift in reach and engagement when posted on Tasty channels Hot Ones featuring Jenna Ortega earned 100M+ views across platforms CREATORS CULTURAL MOMENTS AI Infinity Quizzes generate 40% higher time spent per user, on average, as compared to our traditional quiz format Our chatbot game delivered 4x time spent vs. static content ComplexCon brings together tens of thousands of fans willing to spend hundreds of dollars per person, on average#23BuzzFeed Inc. GROWTH DRIVERS: 2. EXPAND CUSTOMER BASE Walmart Tasty with Walmart. Pada November 18, 2022 Tasty with Walmart Paid Partnership November 18, 2022- WALMART.COM Add some cheer to any holiday party with these.... Shop now verything ebrate. Shop now CREATORS FIRST WE FEAST™* PRESENTS HOT ONES CULTURAL MOMENTS COMPLEXCON Scotts Miracle-Gro AI BUZZFEED SHOPPING prime day BuzzFeed What's your firs My ideal partne to be: Livery Buzzy is thinking Don't worry rob think quickly. (And by quickly mean in about seconds.) 2:37 BuzzFeed food.com Your Personalized Result Andrew found a soulmate! recommend a Monsters deliciosas Andrew's plant mate Late her Gertrudel She's a quirky plant with large leaves, just ke Andrew's spee pendude loves to be fed and watered corating her perfect for And who O y Anew and Gesta with some sunbathing is the moming They then head to a cafe for some plen-based unacks, wh Gertrude enjoying some plant milk and Andrew spping some coffee They spend their atemom binge watching Love Lucy episodes and quing ines back and forth Andrew always jokabout Lucy's, but Gertrude secrety inwes Tome Gertude happy. Andrew needs to make sure she gets plenty of sunlight and monture should considering to con The courses#24BuzzFeed Inc. GROWTH DRIVERS: 3. EXTEND IP ACROSS MULTIPLE REVENUE STREAMS • Film • TV STUDIOS • Podcasts • FAST Channels hulu LIONSGATE BuzzFeed Studios prime video peacock COMMERCE • Affiliate • Licensing FIRST WE FEAST HOT ONES TASTY • Experiential A BUZZFEED SHOPPING COM PLEX CON INTERNATIONAL • Scaling through partnerships BuzzFeed JAPAN BuzzFeed LATAM BuzzFeed AUSTRALIA BuzzFeed CANADA BuzzFeed UK#25BuzzFeed Inc. MEASURING SUCCESS ADVERTISING Time Spent ¹A non-GAAP financial measure OPERATIONAL KPIs CONTENT # of Advertisers Advertising Spend Retention % BuzzFeed Studios Feature Film Slate FINANCIAL KPIS Revenue Growth % vs. Public Peers Adjusted EBITDA¹ $ Adjusted EBITDA¹ Margin % Cash Flow#26BuzzFeed Inc. KEYS TO BUILDING A BETTER DIGITAL MEDIA BUSINESS AUDIENCE ENGAGEMENT + CREATOR & AI ENABLED CONTENT + BRAND SAFETY Great entertainment for our audiences Massive audience engagement for advertisers Significant operating leverage for our shareholders#27BuzzFeed JESS PROBUS GM. BUZZFEED#28BuzzFeed MASTERING THE ART OF DATA-DRIVEN STORYTELLING SALMA HAYEK X MEXICAN CAN de la Tik Tok aperolikeofficial "Their Way Of Life Is No Longer Available": People In Their 20s And 30s Are Sharing The Realities They Wish Their Parents Understood "I'm constantly fighting an Inner battle between feeling guilty I'm at work because I'm not with my kids, [and] feeling guilty I'm with my kids when I have work to do." WORTH IT From Posting Quotes On Your Story To Unfollowing Coworkers, Here Are 44 Rules For How To Act On Instagram In 2023 "Your Following list is public, so be careful who you follow." "If someone merely reacts to your story, you don't owe them anything more than 'liking' their reaction." "If you comment on a friend's Instagram pic, it's weird if you don't like it, too." THE AVOCADO'S ABOUT TO EXPIRE! G PENN BADGLEY & PUPPIES I Went To Taylor Swift's Eras Tour On Opening Night To Ask Real Life Fans How Much They Actually Paid For Tickets And How They Even Afforded Them BENNY, EDUCATION excited to hear "Anything from Red!" S SEAT: FLOOR Sect G (front) PAID: $1,400 s "I got my tickets last night, which is so last minute. Sure, I paid a lot. But my ass belongs here in that floor seat."#29BuzzFeed PIONEERING THE FUTURE OF CONTENT WITH AI LATING SULTS: bulmate is... ZZES AI QUIZ BuzzFeed Al Imposter Round 1: Vote Ultron eggs & bacon HAL 9000 Microchips LOL R2-D2 lucky charms and half an apple M3GAN (You) Spaghetti Who do you think the AI imposter is? 2 votes HAL 9000 1 vote R2-D2 Under The #Influencer Think you have it takes to become a top-tier influencer? Talk to our Al Influencer Coach and find out if you're the next Kim K. Your name An Al Game by BuzzFeed What's your name? Let's play MAREILS This Al-Powered Recipe Generator Will Develop A Custom (And Surprisingly Delicious) Meal To Use Up Any Ingredients Hanging Around Your Kitchen Not gome leidid expect this to work as well as i wh an 4000 Which meal are www This Al-Powered Recipe Generator Will Develop A Custom (And Surprisingly Delicious) Meal To Use Up Any Ingredients Hanging Around Your Kitchen gomet p t expect this to work as it d 1 & cont Breakfast Lunch Which meal are you looking to cook? = BuzzFeed TV Shping How many people would you like this recipe to serve? News 2 + YOU 10000 This Baby Name Generator Uses Al Technology To Give You The Perfect Name Dinner INFINITY QUIZZES BuzzFeed's quiz of the future uses the magic of Al to create. infinite results uniquely personalized to you. Everyone Has A Handful Of Celebrities Bom On Their Birthday-Take This Quiz To Find Out Yours mathay with My Ge m#30BuzzFeed Inc. BuzzFeed W → + + YOU INFINITY QUIZZES BuzzFeed's quit of the future uses the magic of Al to create infinite results uniquely personalized to you This Baby Name Go Technology To Give You The Perfect Name Everyone HA Hand Of Celebes Dom On The Birthday-Take This Guis To Find Audience time spent ~40% HIGHER + + YOU INFINITY QUIZZES N BuzzFeed's quiz of the future uses the magic of Al to create infinite results uniquely personalized to you. BuzzFeed Quizzes This Quiz Will Write a RomCom About You In Less Than 30 Seconds TV & Movies Shopping Videos This Valentine's Day, get ready for a new kind of love story where YOU get to be the main character Tell us an endearing flaw you have Tam never on time ever Pick a trope for your romcom: Love Trianale Right Person, 0. QUIZ result Al Check out our Al quizzes here! Jess' RomCom: Love in the Mountains Our main character, Jess Soprano (played by Greta Gerwig) has an eye-catching beauty with wavy auburn hair, captivating deep hazel eyes, and a statuesque figure. She is on a quest to find the good side of the internet for a living and she simply can't sit still for too long. As for her on-and-off love interest, Cher, she is a talented. singer who has adopted Vegas-style wardrobe as her signature trademark. One night, when Jess is at her rustic cabin with Cher in bed talking about their dreams and aspirations, Cher suddenly has an epiphany. She said all this talk about love made her realize what she wanted to do make a big romantic gesture so when they look back on this moment they can laugh and feel embarrassed together because it is so cringe. Cher gets out of bed and calls everyone they know to gather outside while she serenades Jess with her melodic voice singing "Let Me Love You." When the song ends everyone claps, showering them with adoration, making this moment one for the books or one to erase. Things take an unexpected turn when Ron Tortellini shows up a wealthy man who previously was betrothed to Cher. As it turns out, Ron is a broke, flailing actor trying to using Cher to further his career. With this twist, our two heroines must battle these obstacles to be together against all odds - and have a fighting chance. QUIZ#31BuzzFeed Under The # Influencer Audience time spent 4X HIGHER than static quizzes OH! Under The # Influencer by BuzzFeed Think you have it takes to become a top-tier influencer? Talk to our Al Influencer Coach and find out if you're the next Kim K. What's your name? Your name Let's play Heather's Social Stats Followers 1.33m Money Earned $0 Latest post The Clout Queen Okay, okay, not bad Heather. You know how to hustle. But next time, ask for more than just a pair of shoes. Now, let's move on to the next question. 2. What type of running gear would you want to launch? Send a message Hey#32BuzzFeed AI IMPOSTER: A MULTIPLAYER CHAT GAME TO GUESS WHICH PLAYER IS THE AI COMING SOON BuzzFeed Al Imposter An AI posing as a human has infiltrated the group chat, it's your job to find them before time runs out. There are 3 humans and 1 AI waiting to play Copy invite link Waiting for host to start the game... BuzzFeed Al Imposter Round 1: Vote What did you eat for breakfast? R2-D2 Eggs and bacon HAL 9000 Eggs and bacon who do you think the AI imposter is? 2 votes R2-D2 HAL 9000 1 vote cat013 You were accused of being the AI#33BuzzFeed EXTENDED UNIVERSE OF IP ENABLES RAPID PROTOTYPING, ENGAGES AUDIENCES AROUND CULTURAL MOMENTS लि BUZZFEED SHOPPING BuzzFeed CELEB Chikn THE LAND OF Nuggit BOGGS BuzzFeed VIDEO APOP PERO LIKE COCOA BUTTER THE GOOD ADVICE CUPCAKE BuzzFeed UNSOLVED NETWORK Goodful#34COM PLEX 31 DONNIE KWAK GM, COMPLEX PLE#35KENDRICK LAMAR IT WAS WAITTEN COMPLEX mplex COMPLEXCON D COMPLEX REPRESENTS THE PAST, PRESENT, AND FUTURE OF CONVERGENCÉ CULTURE. TO DIE NOV 5-6 2016 LONG BEACH, CA SMASHTIME RADIO! CURV-DAY WORKS EVERY TIME... JUST ASK YOUR MOM CO HONGS SPRING FEVER P.58 Plex PLUS CUTHBERT WATCH MEN'S FORCEDS LILYALLEN ACLIMA com RIMANNA#36A BRIEF HISTORY OF COMPLEX 2002 complex NAS JUNIOR RESPECT ISSUE #1 PUBLISHED 2003 COMPLEX.COM GOES LIVE 2011 T PIGEONS & PLANES PIGEONS & PLANES, SOLE COLLECTOR 2011 SNEAKER SHOPPING PREMIERE 2016 COMPLEX CON SE COMPLEXCON LAUNCH 2020 THE FUTURE RETURNS JUNE 16-18, 2021 COMPLEXLAND 2020 AMAZON ORIGINAL DOCUMENTARY MAN NAMED COMPLEXLAND LAUNCH KID prime video 2021 BUZZFEED, INC. ACQUIRES KID CUDI DOC SOLD TO AMAZON 2022 COMPLEX 20TH ANNIVERSARY CELEBRATED#37PO BRAND-DRIVEN TENTPOLES DRIVE MOMENTS IN CULTURE PREMIUM PROGRAMMING COMPLEX CELEBRATES HIP-HOP 50 COMPLEXCON#38INTRODUCING THE COMPLEX NETWORKS CREATORS ALANA YZOLA @alanamyzola FRENCHY @gofrenchy BRENDAN DUNNE @brendandunne PIERCE SIMPSON @pierce.simpson DIPIKA DUTT @itspikaaa MATT WELTY @matthewiwelty DREA OPPAN @dreaoeverywhere CYRIL "C ROY" PALMER @cyrilroypalmer BILL DREXLER @ogcameraguybill AIDAN GALASSETTI @aidangalassetti ROSS MAC @maconomics SUPREME RACKS HOGAN @itsracks CLAIRE ATEKU @claireateku KAYCE KIRIHARA @infamouskayce AJ ANDREWS @theajandrews ROCKY COLLINS @therockycollins JEM SAN @jemsanthefoodgod JAZMYN W @jazmyniw#39TASTY HANNAH BRICKER GM, Tasty#40Two-way conversation TASTY is a community for home cooks who play with their food More than utility: Inspiration, escape, entertainment Not chefs or foodies people trying and failing in their own kitchens J First launched in 2015, Tasty has grown into the largest, most engaged food community on the internet with tens of millions of followers across platforms¹ 8 IN 10 members of our audience actually try a recipe after seeing it on Tasty² Source: ¹ Tubular Intelligence, 2022. 2 Tasty Social Actions Research, August 2022#412015 Tasty launches! TASTY Source: ¹ Tubular Intelligence, 2022. A BRIEF HISTORY OF TASTY 10 2016 Tasty Cookbooks debut. TASTY THE COOKBOOK Tasty quickly becomes a household name. 2019 Tasty app becomes a mobile, shoppable destination. OA:|||| JJJJ 2020 Tasty cookware sets enter kitchens across the US via Walmart. 2021 Tasty cracks shows, like Making It Big. Food storytelling catapults Tasty into new food media. 2022 Tasty cracks new food innovation formats from residents to the metaverse to experiential. MEGA TASTY Powered by 00 Meta Horizon Worlds#42OVER THE LAST YEAR, TASTY HAS BECOME THE ULTIMATE CREATOR PLATFORM HOW WE STARTED As vertical video took off, the Tasty audience sought deeper connections with more Creators who reflected their perspectives J Creator content performed above our audience benchmarks, driving higher views on TikTok and Instagram HOW WE SCALED Tasty launched a residency program to propel Emerging Voices into Foodtok talent - solving creator pain points through Tasty's insights and content expertise More than 1B+ VIEWS of Creator-led Reels in 2022 WHAT'S NEXT In 2023, we're expanding the residency to bring on more talent and broadening our Creator Footprint >10x LO 5 $22 50 $23 # of Creators#43Meet Our TASTY RESIDENTS Gideon General @gidsgids Alexa Santos @alexawhatsfordinner Our Residency program onboards emerging creators for a 40-week experience to grow their audiences and create content for Tasty Platforms Jeri Mobley @whisperofyum THE Jasmine and Tea @jasmineandtea Sarah Bành @groovyfoodiess Toni Chapman @themoodyfoody Jeff llechie @blessitsjeff#44TASTY'S BRAINTRUST ACCELERATES CREATORS' INFLUENCE. Backed by the publishing power of Tasty from ideation, format development, and content distribution, creators are able to access a shared eager-to-cook audience that pays off in stronger content performance on every channel. Reach & Engagement Superboost The same creator content sees a 2x+ lift in reach and engagement when posted on Tasty channels.¹ Stardom-level Growth Tasty Residents increased their audiences, growing their followers by up to 50%.³ Instant Series Adoption Tasty formats + creator break the internet! Series led to 110x views than standard creator content.² Source: BuzzFeed Social Data vs. Creator Channel Data; January 2023; 2 Potatoes 100 Ways Average Views vs. Jeri's Tasty Video Average Views; January 2023; 3 BuzzFeed Social Data vs. Creator Channel Data; January 2023#45FIRST WEIT CHRIS SCHONBERGER GM, FIRST WE FEAST#46A BRIEF HISTORY OF FIRST WE FEAST 2012 FWF LAUNCHES AS A FOOD AND POP CULTURE SITE 2014 VENDO RD FOR FWF WINS JAMES BEARD AWARD FOR "BEST GROUP FOOD BLOG" 2015 HOT ONES PLAYERS НОТ PREMIERES 2018 FIRST WE FEAST PRESENTS THE BURGER SHOW THE BURGER SHOW LAUNCH HO ON TRUTH OR DAB LAUNCH 2019 FOOD SKILLS WON A JAMES BEARD AWARD! "MOZZARELLA KINGS OF NEW YORK ONLINE VIDEO, ON LOCATION FWF'S FOOD SKILLS WIN JAMES BEARD AWARD FOR "ONLINE VIDEO, ON LOCATION" 2020 JURDER BURGER SCHOLAR SESSIONS GEORGE MOTZ BURGER SCHOLAR SESSIONS LAUNCHES 2021 HOT ONES NOMINATED FOR ITS DAYTIME EMMY AWARD PIZZA WARS .... PIZZA WARS LAUNCHES 2022 FIRST WE FEAST HOT ONES BONELESS CHICKEN BITES BUY NOW AVAILABLE AT WALMART HOT ONES LAUNCHES ITS FIRST PRODUCT AT WALMART#47AUT www DEEP FRIELS THOUGHTS WEED FIRST WE FEAST™ PRESENTS my HOT ONES ANE HOT ONES IS NOMINATED AT THE 48TH ANNUAL DAYTIME EMMY AWARDS SEAN EVANS OUTSTANDING ENTERTAINMENT TALK SHOW HOST FIRST WE FEAST ACROSS 20 SEASONS AND MORE THAN 300 EPISODES, HOT ONES HAS DRIVEN MANY POP CULTURE MOMENTS COMPLEX#48AUT www MONETIZING HOT ONES ACROSS MULTIPLE CHANNELS PREMIUM SPONSORSHIPS Old Spice DON'T SWEAT IT MOMENT BRANDED CONTENT HOT ONES FIRST WE FEAST™M PRESENTS HOT ONES SPINOFFS HOT ONESTH EXPERIENTIAL by BAS APOLLO PRINGLES ESPOLON EQU POLON EQUILA COMMERCE HOT ONES SCAN PRINGLES Scology ESPOLON TEQUILA COMPLEXCON HOT ONES ISPOLD TEQUILLA SCANT FIRST WE FEAST & TASTY PRESENTS PRINGLES Scorcy DN HOT ONES YOUR FEED FEST LASSIC#49ATTIV www EXTENDING THE HOT ONES IP UNIVERSE ... WHAT'S NEXT? рап алин мак which SPINOFFS SPORTS FIRST WE FEAST PRESENTS HOT NES ИД HOT ONES The Game Showr HOT ONES PRESENTS HEAT EATERS RETAIL EXPANSION CHALLENGE FIVE NEW FLAVORS HAT ONES HOLTONES HOT ONES HOT ONES BARBACOA SNIK CLASSIC ORIGINAL Nestlē Walmart * Kroger HOT ONES#50BuzzFeed Inc. Bringing the Combined Brand Portfolio to Market ANDREW GUENDJOIAN Head of Sales#51BuzzFeed Inc. DIGITAL PUBLISHERS BUZZFEED, INC. IS A RARE DIGITAL COMPANY WITH BOTH VOICE AND SCALE VOICE BuzzFeed Inc. SCALE PLATFORMS#52BuzzFeed Inc. OUR COMBINATION OF VOICE AND SCALE ATTRACTS MASSIVE HOUSEHOLD BRANDS ACROSS SOME OF THE LARGEST ADVERTISING CATEGORIES Coca-Cola Campbell's Nestlē CPG hp DELL Technologies Unilever Tech / Telco SAMSUNG Walmart+ TARGET Retail CHASE citi amazon Financial Services *wayfair TD Ameritrade State Farm Entertainment LIONSGATE UNIVERSAL prime video Emerging e expodia group Disney+ ooni PIZZA OVENS LEXU KUS M#53BuzzFeed Inc. RE-ACCELERATING REVENUE GROWTH WITH A STREAMLINED ORG STRUCTURE 1 Working horizontally across the full brand portfolio 2 Driving increased focus on five core revenue verticals 3 Maximizing new business with greater sales coverage 4 Accelerating knowledge transfer#54BuzzFeed Inc. BRINGING THE COMBINED BRAND PORTFOLIO TO MARKET Buzz Feed CREATORS HUFFPOST TASTY CLAX COM PLEX AI FIRST WE FEAST" PRESENTS HOT ONES CULTURAL MOMENTS FIRST WE FEAST#55BuzzFeed Inc. MONETIZING CREATORS TAST Tasty with Walmart. Paid Partnership November 18, 2022 WALMART.COM Walmart has everything you need to celebrate... TAST *** Walmart Tasty with Walmart. Paid Partnership November 18, 2022-0 WALMART.COM Add some cheer to any holiday party with these... Shop now MEN ARRIV & Mory Walmart TASTY XXXXXXXXXX ROS O TASTY x Walmart CAMPAIGN EXCEEDED INDUSTRY BENCHMARKS FOR: Click-through rate Time spent Video completion rate SURPASSED CLIENT EXPECTATIONS FOR: Brand awareness Audience reach#56BuzzFeed Inc. MONETIZING ARTIFICIAL INTELLIGENCE BuzzFeed × Scotts Miracle-Gro Minder No better way to gro BuzzFeed Quizzes TV & Movies Shopping Videos News Tasty Bu Podn13,20 We'll Design Your Ideal Soulmate With The Magic Of Al Hint: They'll grow on you. A View 134 comments by Miracle-Gr Sick of all the dating apps? Looking for a partner who's low maintenance and loves sunshine as much as you do? Sounds like you want to settle down and put down roots with someone truly special Just answer some simple questions and with our super scientific technology, we'll make the perfect partner come to life. Learn how to care for all of your plant soulmates with the help of Mace Gro Miracle Gro LOL Win No better. way to gro CALCULATING 2:37 INFINITY QUIZZES BuzzFeed's quiz of the future uses the magic of Al to create infinite results uniquely personalized to you. BuzzFeed What's your firs My ideal partne to be: 1000 N Cuddly Lively Conversationalist ++ YOU Buzzy is thinki Don't worry rob think quickly. (And by quickly mean in about seconds.) 2:37 BuzzFeed buzzfeed.com Your Personalized Result Andrew found a soulmate! recommend a a Monstera deliciosa as Andrew's plant soulmate. Let's name her Gertrude! She's a quirky plant with large leaves, just like Andrew's split leaf philodendron. Gertrude loves to be fed and watered constantly, making her perfect for Andrew, who is a dedicated plant parent. On a rejuvenating day, Andrew and Gertrude start with some sunbathing in the morning. They then. head to a cafe for some plant-based snacks, with plant milk and Andrew sipping some coffee. They spend their afternoons binge-watching I Love Lucy episodes and quoting lines back and forth. Andrew always jokes about Lucy's antics, but Gertrude secretly knows he loves her To make Gertrude happy, Andrew needs to make sure she gets plenty of sunlight and moisture. He should also consider getting her a trellis to climb on as she loves to reach new heights. And of course, a ittle flirtatious banter and laughs never hurt either! FOR MORE AL QUIZZES, GO TO BUZZFEED.COM/G QUIZ#57BuzzFeed Inc. MONETIZING CULTURAL MOMENTS PERO LIKE COM PLEX COMPLEX Q A These Latina-Owned Brands Want You To Celebrate The Small Luxuries In Life COM PLEX macy's Aa O û COM Celebrating Latine PLEX brands Hispanic Heritage Month: Pero Like Potluck // Presented by Prime Video & BuzzFeed prime video PERO Premium branded content LIKE MUÑEC COM Top & Next-Up: Latine-Owned PLEX Fashion & Streetwear Brands SPOTLIGHT: LATINE HERITAGE MONTH FOOD MUSIC TRAVEL STYLE AND MORE. Nicaraguan Tries Puerto Rican Food PERO LIKE POWERED BY CREATORS. For the Latine community, by the community PERO LIKE Creator cuisine swaps & discovery PERO Creator LIKE travel diaries#58BuzzFeed Inc. EXTENDING THESE REVENUE BLUEPRINTS ACROSS OUR BRAND PORTFOLIO Buzz Feed CREATORS AI TASTY FLEX COM CULTURAL MOMENTS HUFFPOST FIRST WE FEAST" PRESENTS HOT ONES FIRST WE hin#59BuzzFeed Inc. Business Model Overview & Financial Outlook FELICIA DELLAFORTUNA CFO#60BuzzFeed Inc. BUILDING A STRONG, PROFITABLE DIGITAL MEDIA COMPANY DIVERSIFIED REVENUE MODEL SCALED, CROSS-PLATFORM NETWORK DATA-DRIVEN CONTENT FLYWHEEL POWERED BY CREATORS & AI STRONG, TRUSTED BRANDS Buzz Feed COMPLEXCON primeday Holidays! HUFFPOST TASTY J COM PLEX 3 FIRST WE Hundreds of millions of dollars in revenue across Advertising, Content, and Commerce Delivering cultural moments at scale that marketers can plan for and advertise around Rich first party data driving over 1B impressions on behalf of more than 150 advertisers #1 in time spent among US Gen Z and Millennials¹ 1 Source: Comscore Media Metrix, Multi-Platform, Key Measures, Q4 2022 (A18-A34). As compared to competitors including: Vox, Conde, People, Discovery, Hearst Young Women's Network, Vice, Dotdash Meredith, Bustle Digital Group.#61BuzzFeed Inc. DIVERSIFIED REVENUE MODEL OPERATING AT SCALE COMMERCE & OTHER Affiliate commissions on transactions initiated from editorial shopping content Royalties on licensing of IP Virtual and live events CONTENT Custom advertising assets for clients, including both long-form and short-form content Affiliate commission earned on sales transactions initiated from sponsored content Feature films and content licensing 16% 38% FY 2022 REVENUE: $437M 46% ADVERTISING Ads distributed against our editorial and news content, including display, pre-roll and mid-roll advertising, sold directly to clients as well as programmatically#62BuzzFeed Inc. REVENUE DRIVERS ADVERTISING Volume: Audience Traffic Price: Direct vs. Programmatic CONTENT # of Advertisers (>$250k Annual Spend) Average Deal Size Advertiser Spend Retention Feature Film Slate COMMERCE & OTHER Audience Traffic Conversion#63BuzzFeed Inc. EXPANDING MARGINS AND GENERATING CASH FY 2023 Adjusted EBITDA¹ in the high teens millions ¹A non-GAAP financial measure NEAR TERM Adjusted EBITDA¹ Margin Expansion in 2024 and 2025 MEDIUM TERM Cash Flow Positive#64THANK YOU