EVERQUOTE Investor Presentation February 2022

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EverQuote

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2022

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#1EVERQUOTE Investor Presentation February 2022 Proprietary Information#2Disclaimer This presentation contains forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements regarding possible or assumed future results of operations, business strategies, development plans, regulatory activities, competitive position, potential growth opportunities, & the effects of competition are forward-looking statements. These statements involve known & unknown risks, uncertainties & other important factors that may cause actual results, performance or achievements of EverQuote, Inc. ("the Company") to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "should," "expect," "plan," "project," "estimate," "guidance," or "potential" or the negative of these terms or other similar expressions. The forward-looking statements in this presentation are only predictions. The Company has based these forward-looking statements largely on its current expectations & projections about future events & financial trends that it believes may affect the Company's business, financial condition & results of operations. These forward-looking statements speak only as of the date of this presentation & are subject to a number of risks, uncertainties & assumptions, some of which cannot be predicted or quantified & some of which are beyond the Company's control. The events & circumstances reflected in the Company's forward-looking statements may not be achieved or occur, & actual results could differ materially from those projected in the forward-looking statements, including as a result of: (1) the Company's ability to attract and retain consumers and insurance providers using the Company's marketplace; (2) the Company's ability to maintain or increase the amount providers spend per quote request; (3) the impact on the Company and the insurance industry of the COVID-19 pandemic; (4) the effectiveness of the Company's growth strategies and its ability to effectively manage growth; (5) the Company's ability to maintain and build its brand; (6) the Company's reliance on its third-party service providers; (7) the Company's ability to develop new and enhanced products and services to attract and retain consumers and insurance providers, and the Company's ability to successfully monetize them; (8) the impact of competition in the Company's industry and innovation by the Company's competitors; (9) the expected recovery of the auto insurance industry; (10) developments regarding the insurance industry and the transition to online marketing; (11) the Company's ability to successfully operate PolicyFuel; (12) the Company's ability to successfully remediate the material weaknesses identified in the Company's internal controls over financial reporting; and (13) as a result of the risks described in the "Risk Factors" section of the Company's most recent Annual Report on Form 10-K, Quarterly Report on Form 10-Q & the other filings that the Company makes with the Securities & Exchange Commission from time to time. Moreover, new risk factors & uncertainties may emerge from time to time, & it is not possible for management to predict all risk factors & uncertainties that the Company may face. Except as required by applicable law, the Company does not plan to publicly update or revise any forward-looking statements contained herein, whether as a result of any new information, future events, changed circumstances or otherwise. The Company's presentation also contains estimates, projections, & other information concerning the Company's industry, the Company's business & the markets for certain of the Company's products & services, including data regarding the estimated size of those markets. Information that is based on estimates, forecasts, projections, market research, or similar methodologies is inherently subject to uncertainties & actual events or circumstances may differ materially fro events & circumstances reflected in this information. Unless otherwise expressly stated, the Company obtained this industry, business, market & other data from reports, research surveys, studies & similar data prepared by market research firms & other third parties, from industry, general publications, & from government data & similar sources. The Company presents Adjusted EBITDA as a non-GAAP measure, which is not a substitute for or superior to, other measures of financial performance prepared in accordance with U.S. GAAP. A reconciliation of Adjusted EBITDA to the most directly comparable GAAP measure is included in the Appendix to these slides. EVERQUOTE Proprietary Information 2#3111 Our vision BLUBELL Become the largest online source of insurance policies by using data and technology to make insurance simpler, more affordable and personalized, ultimately reducing cost and risk. EVERQUOTE Proprietary Information 3#4Key Investment Highlights Insurance Marketplace Leader Leading multi-vertical online insurance marketplace providing compelling benefits for consumers and insurance providers Massive Market Opportunity $154b in annual insurance distribution and advertising spend in the early phases of shifting online provides multi-year tailwind Proprietary Tech and Data Proprietary platforms built on highly integrated machine learning assets support rapid growth and drive network effects EVERQUOTE Extensive Distribution | Extensive distribution channels with third-party marketplace (carriers and local agents) and first-party DTCA offerings Diversified Business Model | Multi-vertical insurance market with diversified distribution channels creates resilience in business model Compelling Financial Model Targeting 20+% average annual revenue growth over the long-term with expanding Adjusted EBITDA margin² 1. "DTCA" refers to Direct-to-Consumer Agency 2. Based on the compound annual growth rate (CAGR) from 2016-2021 of Revenue and Adjusted EBITDA of 28% and 37%, respectively. Company anticipates industry headwinds will result in current year growth below long-term targets. Proprietary Information 4#5Company Snapshot ■ ■ One of the insurance industry's largest online customer acquisition and distribution platforms 3rd party Marketplace with 100+ carriers and 8,500+ local agents; 1st party DTCA platform with 200+ agents ▪ Diversified model serving consumers and providers in the auto, home & renters, life and health insurance markets Highly scalable, proprietary platform powered by deeply integrated machine learning and data assets ▪ Founded by MIT alumni in 2011 with headquarters in Cambridge, MA; IPO in summer 2018 EVERQUOTE 1. Based on the compound annual growth rate (CAGR) from 2016 - 2021; 2. "VMM" refers to Variable Marketing Margin 28% Revenue CAGR (5yr)¹ 3.8x YOY DTCA4 revenue growth Insurance verticals Auto Life 31% VMM² CAGR (5yr)¹ 4.4X YOY DTCA4 policy growth Health 95% Non-Auto³ CAGR (5yr)¹ Home & Renters 3. "Non-auto" refers to non-auto insurance verticals 4. Year-over-year increase based on 2021 over 2020 for combined DTCA operations; policy growth based on policies submitted and agent growth based on average within the period. 3.4x YOY DTCA4 agent growth Proprietary Information LO 5#6Large & Expanding TAM U.S. Insurance Market: Distribution & Ad Spend¹ $154b Total Market $16.7b Total Advertising Spend EVERQUOTE $6.5b Total Digital Spend Projected Annual Growth to 2024¹ 5% Market growth EVER share: <10% 16% Digital spending growth EVER Share: <10% $425m² EverQuote 2022 revenue guidance midpoint Growth Drivers Continued shift of consumer time spent online Continued shift of acquisition spend online Continued shift to digitization of insurance products and workflows 1. Source: Stax Consulting, Inc., S&P Global Market Intelligence SNL Insurance Data, IIABA and Company estimates. 2. EverQuote is not reaffirming this guidance as of the date of this presentation & makes no statement with respect to this guidance other than such guidance was provided by EverQuote as of February 16, 2021. Proprietary Information 6#7#8The Customer Journey Customer Acquisition Traffic Channels SEM Email Calls Partnerships Display TV / Other¹ EVERQUOTE 1. 2. 3. Consumer Arrival Consumer Routing Provider Matching Alignment Bidding Performance Other includes organic search, direct-to-site, inbound calls, social & other traffic sources. "DTCA" refers to Direct to Consumer Agency consisting of first party agents. "PSaaS" refers to Policy-Sales-as-a-Service offering. Provider Engagement Distribution Marketplace (3rd Party) Carriers Independent agent for several carriers Local Agents DTCA² (1st Party) PSaaS3 teams exclusive to each carrier EverQuote Monetization Per Referral Per Policy Sold Proprietary Information 8#9#10Distribution Strength of our Platforms 100+ carriers available in the marketplace 8,500+ 3rd party local agents 200+ 1st party EverQuote agents EVERQUOTE Representative Partners aetnaⓇ AIG TRAVELERSJ Liberty Mutual Lemonade National General Accident & Health FARMERS INSURANCE Nationwide is on your side Anthem. Independent Insurance Agent Based on Company data & representative of the insurance provider partners on the platform as of December 31, 2021 Allstate. Lumico insurance made clear NATIONAL USAAⓇ PROGRESSIVEⓇ NATIONAL ASSOCIATION OF PROFESSIONAL INSURANCE AGENTS Local Agents Serving Main Street America AMERICAN FAMILY INSURANCE UJJ MUTUAL OMAHA MetLife United Healthcare elephant Proprietary Information 10#11#12#13#14#15#16#17#18#19#20#21#22#23#24

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