#1eventbrite Investor Presentation investor.eventbrite.com [email protected] eventbrite Confidential & Proprietary March 2019#2Legal Disclaimer Regarding Forward Looking Statements This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve substantial risks and uncertainties. All statements other than statements of historical fact could be deemed forward-looking, including, but not limited to, statements regarding the future performance of Eventbrite, Inc. and its consolidated subsidiaries (the "Company"); the Company's expected financial results for future periods; future growth and growth strategies in the Company's businesses and products; the expected impact of the Company's recent acquisitions; expectations regarding the Company's ability to migrate customers from acquired platforms; the Company's expectations regarding scale, profitability, market trends, and the demand for or benefits from its products, product features, and services in the U.S. and in international markets; expectations regarding the amortization of the Ticketfly platform; and statements related to business strategy, plans, and objectives for future operations. In some cases, forward-looking statements can be identified by terms such as "may," "will," "appears," "shall," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans, or intentions. Such statements are subject to a number of known and unknown risks, uncertainties, assumptions, and other factors that may cause the Company's actual results, performance, or achievements to differ materially from results expressed or implied in this presentation. Investors are cautioned not to place undue reliance on these statements. Actual results could differ materially from those expressed or implied, and reported results should not be considered as an indication of future performance. The forward-looking statements contained in this presentation are also subject to additional risks, uncertainties and factors, including those more fully described in the Company's filings with the Securities and Exchange Commission, including the Company's final prospectus filed pursuant to Rule 424(b) under the Securities Act of 1933, as amended, on September 20, 2018. Further information on potential risks that could affect actual results will be included in the subsequent periodic and current reports and other filings that the Company makes with the Securities and Exchange Commission from time to time, including the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2018. All forward-looking statements are based on information and estimates available to the Company at the time of this presentation and are not guarantees of future performance. Except as required by law, the Company assumes no obligation to update any of the statements in this presentation. This presentation includes certain non-GAAP financial measures not based on generally accepted accounting principles. The Company presents non-GAAP financial measures when it believes that the additional information is useful and meaningful to investors. These non-GAAP financial measures are in addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with GAAP. The non-GAAP financial measures used by the Company may differ from the non-GAAP measures used by other companies. See the appendix to this presentation for the reconciliations of non-GAAP financial measures to the most directly comparable GAAP measures. This presentation also contains estimates and other information concerning our industry that are based on industry publications, surveys and forecasts. This information involves a number of assumptions and limitations, and we have not independently verified the accuracy or completeness of the information. eventbrite Confidential & Proprietary 2#3Key Investment Highlights 1. We operate in a large global market that we believe has been historically underserved. 2. We offer a powerful enablement platform to serve our creators' needs. 3. We do this with an efficient business model that has resulted in revenue growth while delivering cash flow. 4. We believe there are many potential levers to drive future growth. eventbrite Confidential & Proprietary 3#4SIGNIFICANT GLOBAL SCALE Scale Drives Efficient, Strong Financial Results 795K+ ~3.9M ~265M CREATORS SERVED IN 2018 EVENTS IN 2018 PAID & FREE TICKETS IN 2018 HIGHLY EFFICIENT GO-TO-MARKET STRONG GROWTH AND CASH FLOW 95%+ OF CREATORS SELF SIGN-UP IN 2017 $292M 100% SELF-SERVICE PLATFORM 45% TTM NET REVENUE AS OF 12/31/18 YOY NET REVENUE GROWTH 100% 2018 RETENTION RATE ON GROSS TICKET FEES(1) ($6M) TTM FREE CASH FLOW AS OF 12/31/18(2) (1) To obtain our retention rate, we determine (i) the gross ticket fees generated by all creators in the year prior to the year of measurement (Prior Year Gross Ticket Fees) and (ii) the gross ticket fees those creators generated in the applicable year of measurement (Measurement Year Gross Ticket Fees). We calculate our retention rate for a measurement period by dividing the Measurement Year Gross Ticket Fees by the Prior Year Gross Ticket Fees. (2) Calculated as cash flow from operating activities less purchases of property and equipment and capitalized internal-use software development costs, over a trailing twelve-month period. See appendix for reconciliation of Non-GAAP free cash flow to GAAP equivalents. eventbrite Confidential & Proprietary 4#5Serving Mid-Market Creators STADIUM SCALE EVENTS PROFESSIONAL BLOCKBUSTER SPORTS CONCERTS BUSINESS MUSIC ENDURANCE CAUSES FOOD & DRINK CLASSES FILM ARTS CULTURE eventbrite Confidential & Proprietary eventbrite BABY SHOWERS SMALL PERSONAL GATHERINGS BIRTHDAY PARTIES 5#6This Is a Large Global Opportunity That We Believe Is Underserved 97M 1.1B 4.6B EVENTBRITE PAID TICKETS (2018) ESTIMATED PAID TICKETS IN SERVED MARKETS AND CATEGORIES (2018) (1 ESTIMATED PAID TICKETS IN SERVED MARKETS AND GROWTH (2018) (1) $14B MARKET OPPORTUNITY(2) Served Categories Festivals, Music, Registration and Endurance Growth Categories = Tours & Attractions, Movie Theaters, Performing Arts and Spectator Sports Markets = United States, Canada, United Kingdom, Ireland, Australia, New Zealand, Netherlands, Germany, Spain, Brazil, Argentina and Mexico (1) Based on market data prepared in conjunction with a third party. (2) Calculated by multiplying estimated paid tickets in served markets and categories and other potential markets in 2018 pursuant to footnote 1 by Eventbrite's net revenue per paid ticket during the 6 month period ended June 30, 2018. eventbrite Confidential & Proprietary 6#7These Creators Manage Multiple Work Streams to Run Their Business quantity box purchase flow :: capacity calendar Ⓒ booking location Sponsorship- Seating A catering 49 cost $ 71\ VENUE venue Section office Price #*# donate/ payments refunds I TICKETING Sponsorship 88 fundraising POS Cushless Security Production /// ON-SITE access Control event Services operations -check-in equipment -targeting web presence 池 word of eventbrite Confidential & Proprietary social media B PROMOTIONS CHAD COLLINS Founder @Open World Events CRM = loyalty" TRACKING data 80 reports -realtime repeat usage FOLLOW UP ticket Social transfer Media email feedback mouth email membership RSVP YES refer a friend qg mobile Promoted listings 10 7#8The Platform For Any Creator Organizer App Consumer App ACCESS Eventbrite.com Creator Websites CORE FEATURES Event Discovery Email Marketing Advertising Custom Apps Onsite Tools Reporting & Promotion & Operations SERVICE LAYER | Orders Events Payments Security eventbrite Confidential & Proprietary CRM & Analysis Our platform scales with creator needs Easy-to-use platform with robust capabilities allowing creators to get selling tickets within minutes A broad array of tools to solve creators' business problems Built on a service-oriented architecture that supports secure, native transactions 99.99% uptime over the last six years 8#912:30 End-to-End Product Solution for Creators MINECRAFT MINEFAIRE FEBRUARY 9-10 SF BAY AREA, CA SAN MATEO COUNTY EVENT CENTER Minefaire: Official MINECRA... MINECRAFT MINEFAIRE FEBRUARY 9-10 SF BAY AREA, OR SAN MATEO COUNTY EVENT CENTER Minefaire: Official MINECRAFT Community Event (San Francisco, CA) by Minefaire < Q Search minefaire.com C MINECRAFT MINEFAIRE Minefaire: Official MINECRAFT... x Sat, Feb 9, 2019, 10:00 AM Standard GA General Admission... More. $25.00 +5345 Minefaire: Official MINECRAFT Community Event (San Francisc... by Minefaire FEB 9 VIP $40.00 Access to the gree...More +$4.28 Event starts Sat, Feb 9, 2019 10:00 AM Event ends Sun, Feb 10, 2019 5:00 PM More options Venue ▼ Address 1346 Saratoga Drive, San Mateo, CA Sat, Feb 9-Sun, Feb 10, 2019 10:00 AM-5:00 PM PST Add to calendar San Mateo County Event Center 1346 Saratoga Drive, Sen Meteo, CA 94403 $50-$90 on Eventbrite Tickets Meet & Greet $50.00 Meet & Greet with a...More +$4.85 Powered by eventbrite USD $56.90 Checkout < MINECRAFT MINEFAIRE FEBRUARY 9-10 SF BAY AREA, CA SAN MATEO COUNTY EVENT CENTER 12:30 Minefaire: Official MINECRAFT Community Event (San Francisco, CA) Minefaire Public Get Tickets View Orders Going Share More Feb 9-Feb 10 San Mateo County Event Center 1346 Saratoga Drive, San Mateo, California 94403 17 Tickets via Eventbrite 育 19 D Create Event Event Listing Creator Websites Distribution eventbrite Confidential & Proprietary = 个 12:30 Check in a = 38 check-ins on this device Name Dashboard Gross sales $12,328 Sales summary Hour 1 ticket $50 $100 $50 Ticket 1 of 1 Dan Castro Ticket/seat al Admission, 12:30 Week Month 1 PM 2 PM 3 PM 4PM 5 PM 6 PM 7 PM 52% Tickets Sold 520/1000 75% General Admission - Full Weekend 525/700 ✓ Checked in VIP-FullWeekend 78% 150/900 Check In Analyze See More 9#10Consumer Experience T-Mobile Wi-Fi 1:24 PM 100% AT&T Wi-Fi 11:11 AM 78% Los Angeles lifeisbeautiful 29ROOMS S ANGELES 2,199 106K 308 LIFE IS BEAUTIFUL posts followers following Follow DEC 29Rooms Los Angeles 5 The Reef Life is Beautiful Festival ❤ Festival September 20th - 22nd 2019 | Downtown Las Vegas shop.lifeisbeautiful.com/ Las Vegas, Nevada Followed by eventbrite BRENTON WOOD "DOGUM BOOGUN "THE AND YOU WAR "LOW RIDER" "OUTLAW BARBARA MASON "YES I'M READY THE CHI-LITES THE MANHATTANS JOE BATTAN "HAVE YOU SEEN HER TRISH TOLEDO ISS AND SAY GOODav PATTI DREW "WORKING ON A GROOVY THING "THE PRAYER" MIKE AND THE CENSATIONS 8 Barbara Mason, WAR, Brenton Wood The Manhattone Inc Rate ♡ Name 7:16 T-Mobile Wi-Fi 1:26 PM @100% 29Rooms Los Angeles Location The Reef an Blvd 丹丹 Santa Monica Fay W Ticket 1 of 3 Organizer Michael Smith 2018 Get Tickets Email Directions Event ㅁ Billy & Dolly Ticket/seat General Admission Refinery29 Refinery29 is the leading digital-media and entertainment company focused on women with a global audience footprint of 550 million across all platforms. Organizer details Following T-Mobile Wi-Fi <Inbox 1:43 PM 100% + eventbrite Your Weekly Inside Guide See the latest articles and events recommended for you. Goats, Beer, and Head Banging: 10 Delightfully Strange Ways to Practice Yoga Date Location 8 Q (+) Thu, June 14, 9:00 PM-12:30 AM Elbo Room Tickets ↑ P 同 ☑ 647 Valencia St. Discover on Eventbrite Discover on Distribution Ticket Purchase Follow Creator Post Event Email eventbrite Confidential & Proprietary 10#11Eventbrite's Core Platform Flexes to Meet Creator Needs EMAIL MARKETING ADVERTISING & PROMO CRM & ANALYSIS EVENT CREATE & MANAGE DISCOVERY eventbrite Confidential & Proprietary CORE PLATFORM FEATURES CHECKOUT 100+ Additional Features CUSTOM APPS & OPERATIONS Extensible Our platform extends to integrate third parties, enabling creators to seamlessly access to best-in-class partners. * TOOLS Modularity Core capabilities built as independent components and solutions to allow efficient modifications. New capabilities easily added without disturbing the functionality of the existing platform. Fuels rapid product development REPORTING ONSITE 11#12Our Product Is Enhanced by Our Partner Ecosystem Called Spectrum Advertising & Promotion CRM & Finance Distribution Email Marketing Fundraising Marketing Tools Mobile Apps & Event Ops AdRoll HubSpot facebook. (AWeber intuit Bandsintown gb quickbooks. Google crowdrise™ Gleam boomset emma everydayhero Join Entegy goldstar salesforce Instagram Hive.co FirstGiving Survey Monkey festiVOL event labor management software TONEDEN Xero snapchat MailChimp FUNDLY Teespring guidebook VVERVE™ ZOHO Spotify VISION' JustGiving zapier SCHED eventbrite Confidential & Proprietary eventbrite 12#13Global Footprint in 170+ Countries in 2017 eventbrite Confidential & Proprietary Platform enhancements helped drive our revenue from outside of the United States, which grew from 18% to 27% from 2012 to 2018 Eventbrite is fully localized in 19 countries We support 19 payment methods globally 13#14Eventbrite Music Exemplifies Platform Modularity eventbrite Overview Venues & Promoters Festivals Sign In POWER TO THE INDEPENDENTS Plug in to the platform powering independent venues, promoters, and festivals around the world. Get In Touch Get in touch In November 2018, we launched Eventbrite Music Build upon our single platform, this roll out includes 10+ new features for music creators Benefits include: О Enhanced marketing and distribution capabilities о Streamlined checkout experience О Mobile-first technology О Experienced team dedicated to the music industry eventbrite Confidential & Proprietary 14#15Solutions Tailored To Creators Needs essentials ||| Professional ||| PREMIUM The essentials you need to start selling in minutes A powerful solution to boost sales and grow your business Tailored partnerships for large and complex events Create an Event 2%+$0.79/paid ticket* Free for free tickets Create an Event 3.5% +$1.59/paid ticket* Free for free tickets Contact us Custom Pricing Minimum threshold applies Everything in Professional, plus: One ticket type (ex. "General Everything in Essentials, plus: Admission") ✓ Unlimited ticket types ✓ Team access and permissions ✓ Ticketing & registration essentials ✓ Ticket sales on your own site Rental equipment for box office and entry ✓ Organizer mobile app ✓ Customizable checkout forms ✓ On-site staffing and support Listing on Eventbrite and partner sites ✓ Detailed sales analytics ✓ Branded community pages Online Help Center ✓ Payouts before your event ✓ Installment payments ✓ Reserved seating Product training ✓ Phone, chat, and email support 24/7 phone support ✓ Customer Success Manager Note: United States pricing as of November 2018. eventbrite Confidential & Proprietary *Payment processing of 2.5%. 15#16Creator Success Stories OPEN WORLD EVENTS Chad Collins - Founder Joined Eventbrite in June 2013 and has scaled to over 250K tickets on our platform, a 61% CAGR. They rely on the Eventbrite Organizer App to get real-time insights on past and future events. SEA CREATURES Naz Kabir - Managing Director & Lead Producer Joined Eventbrite in March 2018 after using the product in a previous role. Sea Creatures has over 75 events in 2018 in three cities. They quickly integrated with eight Spectrum partners to enhance their experience. PIANO FIGHT Dan Williams, Duncan Wold, Kevin Find, Rob Ready- Founders Joined Eventbrite in December 2014 and has scaled to over 130K tickets on our platform, a 149% CAGR. They report saving up to 40 hours a week with our open API. eventbrite Confidential & Proprietary 16#17We Succeed When Our Creators Succeed 1. We empower creators' success by streamlining their user experience, allowing them to easily sign themselves up and begin creating their events without training. 2. 3. Our powerful platform has integrated the components needed to seamlessly plan, promote and produce live events, reducing friction and costs, and allowing creators to focus their energy on producing successful events. Our platform offers creators compelling, real-time analytics about multiple dimensions of an event, allowing them to make decisions that directly impact attendance, revenue, profitability and attendee experience. eventbrite Confidential & Proprietary 4. Through our quick and secure registration and payments processing capabilities, attendees have come to trust the Eventbrite purchase experience. 5. Creators benefit from our platform's global consumer audience, global search engine prominence and deep integrations with over 50 global distribution partners. 17#18Our Business Model $ EFFICIENT CREATOR ACQUISITION Our seamless user experience attracts creators to our platform organically, with over 95% of creators signing themselves up for Eventbrite in 2017. POWERFUL RETENTION When creators enjoy success on Eventbrite, they continue to use our platform. In 2017, our retention rate was 100%.(1) COST ADVANTAGE IN OPERATIONS Our highly-automated, cloud-based platform allows us to manage our operating and support costs, freeing up capital and other resources to dedicate to enhancing our platform and growing our business. LOTS OF WAYS TO GROW We believe there are many opportunities for growth in the fragmented event management market, and we have designed our business model and platform to take advantage of these opportunities by ensuring we can support the addition of new event categories and countries for ticketing, as well as new revenue-generating solutions beyond ticketing. (1) To obtain our retention rate, we determine (i) the gross ticket fees generated by all creators in the year prior to the year of measurement (Prior Year Gross Ticket Fees) and (ii) the gross ticket fees those creators generated in the applicable year of measurement (Measurement Year Gross Ticket Fees). We calculate our retention rate for a measurement year by dividing the Measurement Year Gross Ticket Fees by the Prior Year Gross Ticket Fees. We calculate retention rate on an annual basis only. eventbrite Confidential & Proprietary 18#19Po Future Growth Levers cashless event Services operations NEAR TERM ON-SITE •check-in INTERMEDIATE TERM COUNTRIES CATEGORIES We plan to expand into new countries and categories. eventbrite Confidential & Proprietary COMPLEMENTARY SERVICES CKM loya We intend to develop complementary services for creators, pulling new capabilities onto our technical platform. em ock ticket transfer Social Media LONG TERM 8 CONSUMER We plan to empower our global audience of ticket buyers by introducing relevant products and services. 19#20Scale and Efficiency Fuels Our Growth EFFICIENT CREATOR ACQUISITION We efficiently acquire creators across our self sign-on and sales channels. PLATFORM INTELLIGENCE AND LEARNING We learn from this activity, allowing us to target new product development in a way that maximizes future growth. 4 MORE EVENTS These creators then grow their businesses, adding more events over time. GREATER PLATFORM AWARENESS Creators, events and attendees all increase awareness of our platform. MORE ATTENDEES These creators attract attendees to their events, creating a large, engaged global audience. eventbrite Confidential & Proprietary 20 20#21$ 300,000 $ 200,000 $ 100,000 Net Revenue $ 2017 2018 Financial Highlights $ 30,000 $ 20,000 $ 10,000 Adjusted EBITDA (1) 2017 2018 (1) Calculated as net loss plus depreciation and amortization, stock-based compensation, interest expense, change in fair value of redeemable convertible preferred stock warrant liability, gain on extinguishment of promissory note, direct and indirect acquisition related costs, other income (expense), net and income tax provision (benefit), over net revenue. See appendix for reconciliation of Non-GAAP adjusted EBITDA to the most directly comparable GAAP financial measure. eventbrite Confidential & Proprietary 21#22$80,000 $60,000 $40,000 $20,000 Net Revenue $0 Q4 '17 Q1 '18 Q2'18 Q3'18 Q4'18 Financial Highlights $ 12,500 $ 10,000 $7,500 $ 5,000 $2,500 Adjusted EBITDA (1) $ Q3'17 Q4 '17 Q1 '18 Q2 '18 (1) Calculated as net loss plus depreciation and amortization, stock-based compensation, interest expense, change in fair value of redeemable convertible preferred stock warrant liability, gain on extinguishment of promissory note, direct and indirect acquisition related costs, other income (expense), net and income tax provision (benefit), over net revenue. See appendix for reconciliation of Non-GAAP adjusted EBITDA to the most directly comparable GAAP financial measure. eventbrite Confidential & Proprietary Q4 '18 22 22#23Fueled by a Global Workforce 14 1,000+ 5 offices global Britelings creative hubs eventbrite | Confidential & Proprietary 23#24Thanks! eventbrite Confidential & Proprietary December 2018