#1Si do POSTMATES Insanely personal local delivery (that doesn't suck) Bastian Lehmann Founder & CEO April 2011#2Team & Company Founding Team Tuesday, 19 April 2011 Bastian Lehmann Founder & CEO 3rd Startup Sam Street Co-founder & iPhone Dev Picli Sean Plaice Co-founder & Lead Engineer Yelp Company $125K Seed Round Founded in 2010 Located in San Francisco Investors AngelPad (Thomas Korte) Google Andy McLoughlin Huddle Jon Bradford TDE Advisors Keval Desai Google, Digg Gokul Rajaram Google, Facebook 2#3Tuesday, 19 April 2011 Shipping Today UPS Indeetar SHTED P CE A Spe took 7170 Ande 3#4Tuesday, 19 April 2011 Demo http://vimeo.com/21573724 http://vimeo.com/21573823 Password: diewilde13#5Shipping Simplified With Postmates customers don't have to decide between associated costs, quality of service, time or effort. Tracking Time Type USPS Tuesday, 19 April 2011 UPS Independent Courier Independent Courier U-Haul Own Car Costs $60 $220 $492 $60 $84 $10 XX Example: Shipping of an item with the dimension 43x30x30" from San Francisco to Palo Alto Now Next Day Same Day 10 days Effort 5mins 1hour 1hour 2days 6hours 4hours In 5#6$72 Billion US Courier Market $30B Tuesday, 19 April 2011 UPS $18B FedEx $118 USPS $400M $100M Dynamex & Express 1 Highly fragmented & inefficient market • $10 billion long tail • Shared amongst 12,000 companies • 47% of companies with revenues between $1 Million and $5 Million Mostly local & same day delivery Companies Sources: Dunn & Bradstreet (US Courier Market), MCAA Survey, Wikipedia, Alan Robinson, Postmates Courier Survey 110#7Tuesday, 19 April 2011 Why stop with one market? •Food delivery •Catering •Medical delivery *Drug delivery *Repair stores •Flower shops *Cleaner *Retail stores •Errands •Coffee shops .Bakeries •Furniture shops *Doctors •Lawyers •Architects •Auto parts •Groceries .Tickets •Craigslist .eBay Local marketplaces Milo, Eggcartel, Yardseller •Freight •Moving Hauling •P2P shipping •Regional Coast 2 Coast B2B / Amazon, BestBuy 7 N#8Traction 20 courier companies already committed First businesses committed for shipping Running trials in test market San Francisco Key engineer & courier relationship manager 80 additional couriers ready to expand trial Q Scouting started in New York Tuesday, 19 Aprill 2011 8#91. Market Discovery • Filter leads from Localeze, Yelp, Google, YP . Identify local Courier Relationship Manager • Identify existing local courier companies • Pre-qualify local businesses (Yelp, Square) 4. Market Lock Market is blocked from competitors • Organic growth . • Begin market discovery in neighboring markets Tuesday, 19 April 2011 2. Market Trial Local Courier Relationship Mgr. Hired • Signup ~ 50 local businesses • Signup ~ 20 Courier Companies 100 deliveries/day over 30 days 3. Market Expansion Local business network effect • On-board courier's existing clients • Tele-Sales local retails a 500+ deliveries/day 9#10Business Model Shipping Services Transaction fee for all shipments through Postmates Tuesday, 19 Aprill 2011 Item shipping insurance Premium deliveries (weekends, holidays) Platform Services Dispatch Services & Client Management Facilitate transactions to courier (auto services, fuel purchasing) Liability insurance for couriers Value-Add Services (fuel efficient routes) 10#11Tuesday, 19 Aprill 2011 Tech Architecture Mobile Apps (iPhone/Android / html5 Web) Partner API (RESTful JSON/ RESTful XML) Courier Services (Customer CRM, Employee Pay Accounting) Postmates Real-Time Logistics Platform (Python / Tornado Web/MySQL / MongoDB/Java / Hadoop) Dispatch Information Marketplace 11#12Tuesday, 19 April 2011 Summary We're disrupting a huge market • Clear value proposition • Currently running trial in San Francisco The right team B06 12#13Tuesday, 19 April 2011 Dal POSTMATES Insanely personal local delivery (that doesn't suck) Bastian Lehmann Founder & CEO 13