#1Acquisition of MessageMedia 9 June 2021 Oscar Werner CEO Roshan Saldanha CFO Thomas Heath Chief Strategy Officer & Head of Investor Relations sinch#2SEK 9.7bn revenue in the past 12 months SEK 968m Adj. EBITDA in the past 12 months $ Customer engagement through mobile technology Scalable cloud communications platform for messaging, voice and video 100%) Consumer penetration SEK 111BN Market Cap Profitable since our foundation in 2008 Al O 2,160 47 countries with people local presence 152 billion engagements per year Publicly listed on NASDAQ in Stockholm Serving 8 of the 10 largest U.S. tech companies 10x growth in gross profit since IPO in 2015 Growing, global, multi-billion USD market sinch 2#3Track record of profitable growth SEK million 6,000 5,000 4,000 3,000 2,000 1,000 0 2016 2017 Gross profit 2019 Adj EBITDA 2018 MessageMedia Inteliquent Wavy SDI ACL 2020 Q1 L12M Acquisitions MessageMedia Inteliquent Wavy SDI ACL Synergies ● Focus on Gross profit since pass- through revenues vary between geographies Acquisitions adding significantly to our scale and profitability Investing to increase growth in acquired units The acquisitions of Inteliquent and MessageMedia are pending regulatory approval. ACL includes the last 5 months of earnings before the unit was consolidated on 1 September. SDI includes the last 7 months of earnings before the unit was consolidated on 1 November. Wavy includes the last 10 months of earnings before the unit was consolidated on 1 February. Synergies refer to expected synergies for Wavy and SAP Digital Interconnect, estimated mid-point, at full run rate. Exchange rates as of 6 June 2021. 3#4Complementary Go-To-Market models ● ● Enterprise ● Online lead-generation Lead with APIs and SaaS Target enterprise customers and indirect channel partners Customers may have in-house development resources or use System Integrators • Customers look for superior service delivery, global reach, end-to-end connectivity, compliance, and competitive pricing at high volumes sinch Developer • Online self-signup Lead with APIs Target developers, who may work for any size business Customers have in-house developer resources Customers look for intuitive UX, self-signup and self-service, SDKs, tutorials and code examples, strong documentation ● ● ● SME Online self-signup Lead with SaaS & integrations Target small and medium sized businesses: local dentists, mechanics, etc. Customers have limited development resources Customers look for 'out-of-the- box' solution, ease-of-use, quick time-to-value, and ability to reach wanted business objective without coding Message Media JP 4#5Expanding our addressable market 6.3 1.5 2018 Turnkey Consumer Engagement market, 2018-24 (USDbn) 7.9 2.0 2019 10.5 2.9 2020 13.2 3.8 2021 16.7 5.1 2022 USA Rest of world 21.2 6.7 2023 26.9 9.0 2024 ● ● ● ● Global market for "Turnkey Consumer Engagement" solutions estimated at USD 9-13 billion Market expected to grow at 25-30% CAGR, with US growth at 30-35% 50-70% of turnkey spend from small and medium sized businesses Growth driven by higher adoption among businesses and rising number of use cases LO 5#6SaaS products focused on ease-of-use Integrations including: 3 MessageMedia 8310 Dashboard Messaging New Message Sent Received Scheduled Drafts Templates 8 Inbox Contacts Reports Account & Automation Calendar Automation Mobile Landing Pages Configuration New Message Sender and recipients Sender 10 HealthyPlus Recipients Numbers and contacts All contacts (11) x Message content Text message (SMS) Templates Personalisation Import from file Estimated cost: 22 credits HubSpot Quick message S shopify Search contacts Get in shape for summer, Buy 2 sessions at Healthy Plus before 1 December and get 1 free. Visit www.healthyplusyou.com/two for more details Search contact groups V Save as draft Help 13 Monthly usage Get in shape for summer. Buy 2 sessions at Healthy Plus before 1 December and get 1 free. Visit HealthyPlus www.healthyplusyou.co m/two for more details + To unsubscribe, tap https://nxt.to/******* Message Preview of first 5 recipients Send yourself a test IN NETSUITE 44 Ⓡ Send now ZOHO CRM ...and many more! ● Web-based SaaS application suite supporting outbound messaging and conversational use cases Optimized for ease-of-use and quick time-to-value Subscriptions-based price model Single platform supporting multiple brands Preconfigured integrations to multiple SME-focused cloud platforms 6#7Playbook for profitable growth Software- as-a-Service Connectivity ● ● ● • Ensure leading direct global connectivity without middlemen Differentiate through superior quality, scale and reach Benefit from market growth and continue to win market share ● Empower businesses to leverage rich and conversational messaging Increase software value-add (CPaaS) in addition to our connectivity offering Increase stickiness with maintained scalability ● sinch 7#8Leveraging M&A to meet strategic objectives Technology & Go To Market Scale and profitability Complementary technology that fits our strategic product roadmap • Go To Market-ability in relevant products and geographies Increased software value-add with higher gross margin Future growth drivers ● ● ● • Acquire sticky customer relationships. Add direct operator connections ● ● ● Leverage shared platform assets and extract synergies EV/EBITDA-accretive: acquiring profit at a valuation below our own sinch 8#9Strategic acquisitions Technology & Go To Market Scale and profitability mblox 2016 XURA Sinch! USA, Western Europe Voice, video, verification dialogue 2017 Australia, Southeast Asia Germany, Central Europe unwire Nordics 2018 AmyElefant vehicle Rich messaging, Low code tools Personalized video 2019 Chatlayer.ai TWW Brazil Conversational Al 2020 SAP SAP Digital Interconnect WAVY ACL Conversational messaging Latin America Americas, Europe, APAC India inteliquent Voice JP North America 2021 m Media Message SME USA, Australia 9#10Deal rationale Message Media Deal rationale Integration Financials Leading provider of software-as-as-service for mobile customer engagement to small and medium sized businesses with strong organic growth in the United States, Australia, New Zealand and beyond More than 60,000 customers, sending over 5 billion mobile messages per year • 9 successful acquisitions with focus on integration to leverage shared technology platform • Over 350 employees with headquarters in Melbourne, Australia ● ● ● ● ● ● ● MessageMedia to form SME-focused part of Sinch with current management in place • Integration costs estimated to reach USD 8 million over 18 months ● ● ● ● Expand addressable market and position Sinch for growth with small and medium sized businesses Add digital customer acquisition engine winning >1,500 new customers per month Expand scope of future M&A with experienced team leveraging modern multi-brand platform Accretive deal that fits both Scale and Profitability & Technology and Go To Market criteria ● MessageMedia to benefit from Sinch's global super network and investments in new conversational messaging channels. Savings to be reinvested in expansion, leveraging Sinch's presence in 47 countries Enterprise value of USD 1,300m, of which USD 1,100m is paid in cash and 200m is paid in equity Closing is subject to regulatory approval, closing expected in H2 2021 Revenues of USD 151m, gross profit of USD 94m, and EBITDA of USD 51m expected in L12M to June 2021 Underlying year-on-year revenue growth around 22% over the past 2 years with higher growth in the US 10#11Global, digital, go-to-market model >5,000 customers 4% of gross profit >28,000 customers 62% of gross profit >25,000 customers 27% of gross profit 40%+ y/y growth >1,000 customers 7% of gross profit Website users ↓ Leads & Trials ↓ Paying customers ↓ Returning customers = mo Message Media Hundreds of thousands per month Thousands per month >20% 2/3 > 1,500 net new customers per month 11#12Multi-brand strategy ● ● m Message Media Mid-market Small and medium sized businesses, mid-market accounts, and channel partners Established position in Australia and New Zealand, some presence in US and Europe ● ● ● ● Click Send TM Tech-capable Targets "tech capable" small and medium sized businesses Feature-rich offering Strong partner ecosystem with integrations to other SaaS applications that are popular with SMEs Global focus Track record of successful M&A with 9 acquisitions since 2014. ● ● ● SimpleTextine Non-technical Targets non-technical small and medium sized businesses Focus on easy-of-use, quick setup and pre- programmed use cases US focus ● ● Legacy brands Existing customers Legacy brands and website maintained as is JP Customers migrated to shared technology platform once feature gaps are closed Limited outbound marketing, but digital footprint kept in place for inbound leads Migration to capable multi-brand platform creates economies of scale and improves product experience for acquired customers. 12#13Improved margin profile 26% 33% Gross profit margin Sinch L12M as reported 10% 14% Adj EBITDA margin Sinch L12M pro forma* * Pro forma as of Q1 2021, including last 12 months earnings in Sinch, ACL, SDI, Wavy, Inteliquent and MessageMedia. Inteliquent contribution excludes covid uplift considered to be temporary. ● ● Multiple acquisitions over past year ACL, SDI, Wavy consolidated less than 12 months Inteliquent and MessageMedia transactions not yet closed Pro forma* calculation implies SEK 17.9 bn revenue, SEK 6.0 bn gross profit, and SEK 2.4 bn Adj EBITDA Significantly strengthened margin profile 13#14Financial leverage -2.1 Q1 21 reported Pro forma net debt/Adjusted EBITDA -1.8 Q1 21 pro forma 3.1 + Inteliquent -0.9 Share issue May 2021 The acquisitions of Inteliquent and MessageMedia are pending regulatory approval. 2.6 + Message Media ● Pro forma calculation includes last 12 months of Adj EBITDA for acquired entities Updated financial target is to maintain Net debt <3.5x adjusted EBITDA over time Pro forma Net debt/Adj EBITDA of 2.6x to after recent share issue and payment for Inteliquent and MessageMedia 14#15Financial targets 18.0 16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 Adjusted EBITDA per share, rolling 12 months 2016 2017 2018 2019 Dec Dec Mar 2020 2021 Targets: Adjusted EBITDA per share to grow 20% per year ● Net debt <3.5x adjusted EBITDA over time Performance: Adjusted EBITDA per per share grew 30% in Q1 21, measured on a rolling 12 month basis ● Net debt/EBITDA of -2.1x, measured on a rolling 12 month basis 15#16Thanks!