#1Acquisition of MessengerPeople 22 September 2021 Oscar Werner, CEO Roshan Saldanha, CFO Thomas Heath, Chief Strategy Officer & Head of Investor Relations#2SEK 11.8bn revenue in the past 12 months SEK 131bn Market Cap Scalable cloud communications platform for messaging, voice and video 100% Customer engagement through mobile technology SEK 1.2bn Adj. EBITDA in the past 12 months Consumer penetration 2,292 people ( am 170 billion B2C engagements per year Growing, global, multi-billion USD market $ 47 countries with local presence Listed on NASDAQ in Stockholm, Sweden Serving 8 of the 10 largest U.S. tech companies Profitable since our foundation in 2008 * Consolidated figures as of Q2 2021, excluding MessageMedia, Inteliquent, and MessengerPeople; with ACL, SDI, and Wavy consolidated less than 12 months.#3CPaaS throughout the customer journey Marketing Generate leads • Add revenues • Reduce churn Rich SMS with dynamic mobile landing page Personalized video to prevent bill shock ● ● ● ● ● Operations ● Use CPaaS functionality in own apps and products Improve efficiency Reduce cost • Number verification Number masking Mobile boarding pass Appointment reminders One Time Passwords ● ● Customer Service Handle customer support Improve customer experience Reduce contact center cost WhatsApp as complement to phone Bots and Al to automate conversations CPaaS, for Communications-Platform-as-a-Service, is a cloud-based, multi-layered middleware that simplifies the integration of communications capabilities such as voice, messaging and video into applications, services or business processes. Read more at Gartner.com#4Playbook for profitable growth Software- as-a-Service Connectivity ● • ● ● ● Empower businesses to leverage rich and conversational messaging Increase software value-add (CPaaS) in addition to our connectivity offering Increase stickiness with maintained scalability Ensure leading direct global connectivity without middlemen Differentiate through superior quality, scale and reach Benefit from market growth and continue to win market share 4#5Leveraging M&A to meet strategic objectives Technology & Go To Market Scale and profitability • Complementary technology that fits our strategic product roadmap Go To Market-ability in relevant products and geographies Increased software value-add with higher gross margin Future growth drivers ● ● ● ● ● · ● Acquire sticky customer relationships Add direct operator connections Leverage shared platform assets and extract synergies EV/EBITDA-accretive: acquiring profit at a valuation below our own 5#6Recent transactions Technology & Go To Market Scale and profitability mblox 2016 XURA Sinch! USA, Western Europe Voice, video, verification dialogue 2017 Germany, Central Europe unwire Australia, Southeast Asia Nordics 2018 Amy Elefant vehicle Rich messaging, Low code tools Personalized video DTWW Chatlayer.ai 2019 Conversational Al Brazil 2020 SAP VUAVY ACL Conversational messaging SAP Digital Interconnect Americas, Europe, APAC Latin America India inteliquent Voice 2021 messengerpeople Message Media SME Conversational messaging North USA, America Australia 6#7Deal rationale: MessengerPeople Messenger People Deal rationale Integration Financials ● ● ● "Technology and Go To Market"-type acquisition to strengthen product offering and fuel growth • Accelerate conversational messaging - acquire European leader focused on mid-market businesses Increase SaaS revenues and GP in high-growth market segment Builds on Sinch organic investments and previous acquisitions in next-generation, conversational messaging ● ● ● ● ● ● Founded in 2015 Pioneering provider of software-as-a-service for business communications via mobile messaging apps 700 active customers, of which 80% in DACH region Team of around 40 people in Munich, Germany ● • Sinch pays an Enterprise Value of EUR 48m, of which EUR 33.6m is paid in cash and 14.4m is paid in equity ● ● Near-term focus on go-to-market expansion and accelerated international roll-out MessengerPeople expertise in pre-sales and customer service use cases scaled to new and existing Sinch customers Global Sinch presence leveraged to accelerate internationalisation Phased integration of MessengerPeople product suite with Sinch communication APIs and related Sinch applications Transaction expected to close in Q4 2021 Integration cost of SEK 16 million expected over 12 months EUR 5.1m revenues, EUR 4.5m gross profit, EUR 0.6m Adj EBITDA expected in 2021. Revenue growth at 35% in 2021#8Conversational Care for Women's Best Women's Best: Today 09:53 Hi Anna Great to hear from you 123 Hi Women's Best Team. I'm searching for delicious protein snacks xx Anna Have you already heard about our delicious protein bars? To: Women's Best all? A € Ⓡ QWERTZUIO P ASDFGHJK L Y X C V B NAM Leerzeichen Delivered Return Q Apple Business Chat (iMessage) Women's Best Today Messages to this chat and calls are now secured with end-to-end encryption. Women's Best may use another company to store, read, and respond to your messages and calls. Tap for more info. all O This chat is with a business account. Tap for more. info. Ps: My order id is #A372921 Dear WB Team - I'm searching for my tracking link. Can you help me? Lisa Hi Lisa 10:01 Here you can find your tracking link: https://nolp.dhl.de/nextt-online-public/ piececode=00340434156882235532 de/search? 10:00 10:00 O ! WhatsApp messengerpeople Women's Best: • Fast-growing e-commerce business focused on sportswear & sports nutrition for women • Customer care now handled near- exclusively through WhatsApp and iMessage using MessengerPeople Results: • 50% lower average handling time • 70% fewer e-mails in customer service • Positive customer reviews on review sites 8#9Women's Best Reviews 12,432 Excellent 4.4 "...even better was the customer service after they write to you on WhatsApp... best customer service I have ever had honestly." TrustPilot user review of Women's Best, 9 August 2021 messengerpeople 9#10All chat apps in one inbox O € ● Agenten Alexei Vasiliev Deborah Choi Fushima Yoko Gabriela Malirez Jonathan Alvarez Maria Longallis Park-Lee Sayuri Samentha Gutierrez Steve Munro Sven Stellansen Yara al-Kuwari Zvi Dahan C FINANCIAL TIMES Europe's Fastest Growing Companies Webchat User Hello, I have a question about. this product line. Jonathan Bonnet Siobhán Conolly When can I expect my shipment to arrive? : O Deloitte. Technology Fast 50 2019 Malati Madhuyan Which product did you feature in your story? C Benjamin Ross I would like to reorder my last order once again please. Mathew Cardinino Good afternoon! Could you please send me an instruction manual? ))( DEUTSCHER EXZELLENZ-PREIS Beste Softwarelösung Capterra GetApp messengerpeople Conversations with customers in all different messaging apps are handled in a single business inbox • Time-saving tools increase agent efficiency and reduce waiting times ● Quick to demo, quick to deploy • Optimised for mid-sized businesses 10#11SaaS-based monetization M For Mid-sized Companies all messaging apps ✓ all features ✓ unlimited chats ✓ support (email, messaging app) from Monday until Friday 9 am until 5 pm CET ✓ 1 channel included ✓ 5 Agents included ✓ 1,000 Monthly Active Users included ✓ SLA uptime of 99.00% ✓ MessengerPeople DPA/T&C from 499€ monthly L For Large Companies ✓ all messaging apps ✓ all features ✓ unlimited chats ✓ support (email, messaging app) from Monday until Friday 9 am until 5 pm CET ✓ multiple channels possible ✓ 10 Agents included ✓ 5,000 Monthly Active Users included ✓ SLA uptime of 99.00% ✓ MessengerPeople DPA/T&C from 999€ monthly XL For Individual Solutions ✓ all messaging apps ✓ all features ✓ unlimited chats ✓ 24/7 support (phone, email, messaging app) upon request multiple channels possible ✓ number of agents as needed number of Monthly Active Users as needed ✓ SLA uptime of more than 99.00% upon request ✓ DPA/T&C can be negotiated upon request upon request ● • Core target group is mid-sized businesses with high level of customer interactions ● ● messengerpeople ● Tutorials and guides to drive online lead generation Simple product & packaging with rapid time-to-value 85% of use cases relate to Pre-Sales and Customer Service ● • 92% of revenues from SaaS application suite, 8% from API 11#12Track record of profitable growth SEK billion 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Adjusted EBITDA per share, rolling 12 months 2016 2017 2018 MessageMedia 2019 Inteliquent Other 2020 Q2 L12M Gross profit Adj EBITDA □Acquisitions MessageMedia Inteliquent Other & synergies ● • Focus on Gross profit since pass- through revenues vary between geographies • Acquisitions adding significantly to our scale and profitability • Investing to increase growth in acquired units * The acquisitions of Inteliquent and MessageMedia are pending regulatory approval. "Other" captures unconsolidated earnings from ACL, SDI, Wavy, and MessengerPeople. 12#13Financial targets 2.0 1.5 1.0 0.5 0.0 Adjusted EBITDA per share, rolling 12 months Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun 2017 2018 2019 2020 2021 Targets: Adjusted EBITDA per share to grow 20% per year ● Net debt < 3.5x adjusted EBITDA over time Performance: • Adjusted EBITDA per share grew 38% in Q2 21, measured on a rolling 12 month basis Net debt/EBITDA of -9.6x, measured on a rolling 12 month basis 13#14Financial leverage Pro forma net debt/Adjusted EBITDA 11 -9.6 -8.8 Q2 21 Q2 21 reported pro forma -0.5 2.6 * The acquisitions of Inteliquent and MessageMedia are pending regulatory approval. 2.7 + Inteliquent + Message + Messenger Media People ● Pro forma calculation includes last 12 months of Adj EBITDA for acquired entities ● • Updated financial target is to maintain Net debt < 3.5x adjusted EBITDA over time ● Pro forma Net debt/Adj EBITDA of 2.7x after payment for Inteliquent, MessageMedia and MessengerPeople 14#15Thank you! To get in touch, contact: Thomas Heath, Chief Strategy Officer & Head of Investor Relations Ola Elmeland, Investor Relations [email protected]