Zillow Housing Super App Expansion

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#1Zillow Group Investor Presentation February 2022 ZILLOW GROUP#2Legal Disclosure This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 about the growth opportunities, addressable market, future financial performance, 2025 financial targets and results of Zillow Group, Inc. (the "Company" or "Zillow") that involve risks and uncertainties. The Company's actual results may differ materially from those anticipated in these forward-looking statements due to actions taken by Zillow as well as from risks and uncertainties beyond Zillow's control. Differences in Zillow's actual results from those described in these forward-looking statements may result from actions taken by Zillow as well as from risks and uncertainties beyond Zillow's control. Factors that may contribute to such differences include, but are not limited to, disruptions in operations (including in our ability to complete the disposition of homes in inventory), and relationships with customers, suppliers, vendors, agents, broker partners, contractors, employees, lenders and customers given our decision to wind down iBuying operations; unanticipated developments that may prevent, delay or increase the costs associated with our wind down activities; our access to and the availability of financing on terms acceptable to us to finance the purchase of homes through Zillow Offers during the wind down of iBuying operations; the impact of the COVID-19 pandemic (including variants) and any associated economic downturn on Zillow's future financial position, operations and financial performance; the magnitude, duration and severity of the COVID-19 pandemic (including variants); the current and future health and stability of the economy and residential housing market, including any extended slowdown in the real estate markets as a result of COVID-19; Zillow's ability to execute on strategy; Zillow's ability to maintain and effectively manage an adequate rate of growth; Zillow's ability to innovate and provide products and services that are attractive to its users and advertisers; Zillow's investment of resources to pursue strategies that may not prove effective; Zillow's ability to compete successfully against existing or future competitors; the impact of pending legal proceedings described in Zillow's filings with the Securities and Exchange Commission ("SEC"); Zillow's ability to successfully integrate and realize the benefits of its past or future strategic acquisitions or investments; Zillow's ability to maintain or establish relationships with listings and data providers; the reliable performance of Zillow's network infrastructure and content delivery processes; Zillow's ability to obtain or maintain licenses and permits to support our current and future businesses; actual or anticipated changes to our products and services; the impact of natural disasters and other catastrophic events; Zillow's ability to protect the information and privacy of customers and other third parties; and Zillow's ability to protect its intellectual property. The foregoing list of risks and uncertainties is illustrative but not exhaustive. For more information about potential factors that could affect Zillow's business, financial results and Zillow's ability to achieve the 2025 financial targets, please review the "Risk Factors" described in Zillow's Annual Report on Form 10-K for the year ended December 31, 2021 filed with the SEC and in Zillow's other filings with the SEC. These documents are available in the Investor Relations section of the Company's website at https://investors.zillowgroup.com. The forward-looking statements made in this presentation are based on information available and assumptions as of February 10, 2022. Except as may be required by law, the Company does not intend, and undertakes no duty, to update this information to reflect future events. This presentation includes certain non-GAAP financial measures, including IMT segment Adjusted EBITDA and Adjusted EBITDA margin, which are key metrics used by our management and board of directors to measure operating performance and trends, and to prepare and approve our annual budget. You should not consider these metrics in isolation or as a substitute for analysis of our results as reported under GAAP. This presentation also contains estimates and other statistical data made by independent parties and by Zillow relating to market size, the housing market, connections, engagement, transactions, growth and other data about Zillow's industry and performance. These data involve a number of assumptions and limitations, which may significantly impact their accuracy, and you are cautioned not to give undue weight to such estimates. Projections, assumptions and estimates of future performance are necessarily subject to a high degree of uncertainty and risk. Reconciliation tables and other important information about the Company's financial results and operating metrics used herein are included in the Appendix of this presentation. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. 2 ZILLOW GROUP#3Empty#4Zillow - The 'Housing Super App' 4 CURRENT HOME PRE-APPROVAL RENT IMMERSIVE SHOPPING IN-PERSON TOURING am Newtonvill Belmont Landlord Newt Zillow Super App Chestnut Hill PERSONALIZED SEARCH & FIND Agent Closer Loan Officer BUY PAYMENTS $$$ FINANCE SELL NEW HOME Zillow connects customers with partners and integrated solutions ZILLOW GROUP#5#1 U.S. Online Residential Real Estate App by Wide Margin Daily Active App Users Among Real Estate Marketplaces Daily Active App Users 5,000,000 4,500,000 4,000,000 3,500,000 Zillow is 3x our nearest competitor ་་་་་ ་་ ་་ ་ ་ 63.0% Zillow 3,000,000 2,500,000 2,000,000 1,500,000 www 1,000,000 500,000 O Feb-2021 سا Mar-2021 Apr-2021 Source: App Annie data as of February 2022. May-2021 Zillow Jun-2021 Jul-2021 Aug-2021 Realtor.com Sep-2021 Oct-2021 Redfin Nov-2021 Dec-2021 LO 5 Jan-2022 20.2% Realtor.com 13.4% Redfin Apartments.com 1.29% Rocket 1.13% CoStar Homesnap 0.92% CoStar Homes.com 0.05% Our leading 'daily active user' position will help us evolve from #1 Online Residential Real Estate App to the 'Housing Super App' ZILLOW GROUP#6CO 6 Y/Y Growth -10% -20% 30% 20% 10% 0% 1971 Housing is a Growth Industry Existing Home Transaction Value¹ Historical Growth Existing Home Transaction Value (Bn) -3Y Rolling Average $2,500 9% Avg. Annual Growth $2,000 $1,500 $1,000 $500 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 $0 Existing Home Transaction Value (Bn) $18,000 $16,000 $14,000 Average Industry Commission² $12,000 4% Avg. Annual Growth $10,000 $8,000 $6,000 $4,000 $2,000 $0 1991 1992 1993 1994 1995 1996 1997 1998 1. Existing Home Transaction Value: is calculated as median sales price of existing residential homes sold multiplied by number of existing homes sold annualized and seasonally adjusted as reported by the National Association of REALTORS®. 2. Average Industry Commission: is calculated as median sales price of existing residential homes sold reported by the National Association of REALTORS® multiplied by historical gross commission rates as reported by Real Trends. 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 ZILLOW GROUP#7Strong Engagement and Significant Transaction Opportunity ~25% of actual U.S. home buyers reached out to connect with Zillow in 2021 7 12.2M Total customer transactions for 6.1M existing home sales¹ Current engagement ✓ ~67% of U.S. home buyers use Zillow today² 6.1M Buyside customer transactions¹ 4.1M Actual buyers shopped using Zillow² 1.4M Actual buyers sought a Zillow Premier Agent³ "360K Customer Transactions4 Current connections ~25% of actual U.S. home buyers reached out to connect with Zillow in 20213 Current customer transactions ✓ ~5% of buyer customer transactions in 20215 ✓ ~3% of all buyer and seller transactions in 2021 1.12.2M represents both buy- and sell-side transactions for the estimated 6.1M home transactions in 2021 per National Association of REALTORS® 2. Internal estimate derived from the annual number of home sales in 2021 per National Association of REALTORS® and Zillow Group internal data and estimates. 3. Estimated from Zillow Group internal data. 4. Please see the appendix slides for important information about this operating metric. 5. Represents the estimated % of buy-side transactions in 2021 that are Customer Transactions. Please see the appendix slides for the definition of "Customer Transactions." ZILLOW GROUP#8Growth Opportunity is Meaningful Improvements to customer experience drive value throughout our funnel and result in more transactions and revenue per transaction Keys to customer transaction and revenue per customer transaction growth moving forward: ✓ Touring - make it easier for high-intent movers to connect with homes and our partners • Fulfilling less than 1/3 of tours requested today¹ • Tours convert over 3x our other leads¹ ✓ Financing - prepare customers to be transaction-ready with financing in place early in home buying journey ⚫ Pre-qualifications • Pre-approvals ✓ Expand seller solutions - continue to innovate on novel seller solutions • Estimate 50% of Zillow's buyer connections are also sellers¹ Many buyer customers already list homes for sale with Premier Agents today ✓ Enhance partner network - work with the best agents in real estate • High customer service ratings • Proven ability to close transactions • Desire to grow with Zillow and our expanded offerings ✓ Integrate services - bring services together to drive more transactions and more revenue per customer transaction • Zillow 360 solutions 1. Estimated from Zillow Group internal data. 8 ZILLOW GROUP#9Zillow 'Housing Super App' Expands Adjacent Services and Creates New Seller Services Zillow captures only a small portion (~$4,100¹) of transaction spend today, largely linked to buyer referrals PRE-APPROVAL RENT IMMERSIVE SHOPPING IN-PERSON TOURING wwwZillow Super App Landlord Chestnut Agent Loan Officer BUY $$$ FINANCE SELL Revenue per customer transaction opportunities $3,000 Buyer Referrals² $9,000 Mortgages³ $3,000 Seller Services² $2,000 Closing Services4 CURRENT HOME PERSONALIZED SEARCH & FIND Closer PAYMENTS 9 1. Please see the appendix slides for important information about this operating metric. 2. Calculated as median home price of existing residential homes sold of $366,400 reported by the National Association of REALTORS® multiplied by Zillow Group's estimated referral fee. 3. Calculated as total mortgage origination revenue generated by Zillow Home Loans in 2021 divided by the number of loans originated by Zillow Home Loans in 2021 per internal Zillow Group data. 4. Calculated as total Zillow Closing Services revenue in 2021 divided by the total number of title transactions in 2021 per internal Zillow Group data. NEW HOME ZILLOW GROUP#10Significant Long-Term Growth Opportunity 2025 financial targets of $5 billion revenue and 45% Adjusted EBITDA margin Model Math Opportunity 2021 (excluding Zillow Offers) Path To 2025 Targets* 12.2 Million Assumptions and Drivers No Assumed Growth for Industry Customer Transactions Growth Driven by Touring, Financing, Expanded Seller Services + Industry Customer Transactions (Buyers & Sellers) 12.2 Million Customer Transaction Share 3% Share 6% Share # Customer Transactions ~360K1 730K X Revenue per Customer Transaction ~$4,100¹ Total Customer Transaction Revenue $1.5 Billion¹ + Other Services Revenue $609 Million $1.2 Billion = Zillow Revenue $2.1 Billion² $5 Billion Zillow Adjusted EBITDA Margin ~39% 45%4 $2.25 Billion ~$5,200 $3.8 Billion Zillow Home Loans, Zillow Closing Services, Zillow 360 Bundled Services Assumes 3% Home Price Appreciation per Year Rentals, New Construction, StreetEasy, Mortgage Marketplace, Display, Real Estate Industry Services Implies 24% Annualized Growth Scale Margins and Invest in Opportunities to Drive Growth *The slide is provided for illustrative purposes to demonstrate one path towards achieving Zillow Group's 2025 financial targets. For purposes of this model, we are assuming no growth in existing home sales, a 3% increase in customer transaction share, and a 3% increase in home price appreciation per year. Please see the Legal Disclosure slide for additional information about our forward-looking statements. 1. Please see the appendix slides for important information about these operating metrics. 2. Excludes Zillow Offers FY 2021 Revenue and Zillow Offers related revenue FY 2021 for Premier Agent, Zillow Home Loans, and Zillow Closing Services, see appendix slides for important information.. 3. Calculated excluding Zillow Offers FY 2021 Revenue. See appendix slides for the reconciliation to the most directly comparable GAAP measure. 4. Zillow Group has not provided a quantitative reconciliation of this forecasted Zillow Adjusted EBITDA Margin to the most directly comparable GAAP measure within this presentation because the company is unable, without making unreasonable efforts, to calculate certain reconciling items with confidence. For more information regarding the non-GAAP financial measures discussed in this presentation, please see the appendix slides.. 10 ZILLOW GROUP#11Strong Financial Foundation - Growing Revenue Our diversified set of services have delivered strong revenue growth 11 Name Description 2019 Revenue 2020 Revenue 2021 Revenue 3 Year Revenue CAGR Premier Agent Introduce customers to network of agent partners $924M $1.0B $1.4B 16% Rentals Multi service platform for renters $164M $222M $264M 25% Mortgages Provides financing options for customers $101M $174M $246M 45% Other IMT Other marketplaces & industry services $189M $181M $226M 10% Closing Services Provides closing solutions Total n.a. $5M $33M n.a. $1.4B $1.6B $2.2B 19% ZILLOW GROUP#12Strong Financial Foundation - Growing Profits Delivering growth and industry leading profits while investing in future opportunities¹ IMT Segment Revenue 57% Increase Since 2018 $1,450M $1,277M $1,201M $1,886M 2018 2019 2020 2021 IMT Segment Income Before Taxes IMT Segment Adjusted EBITDA $602M Increase Since 2018 $(58)M $80M $263M $545M 255% Increase Since 2018 $853M $304M $240M $556M 1- Internet, Media and Technology (IMT) Segment includes Premier Agent, Rentals, and Other IMT. See appendix slides for additional details about our presentation of IMT segment Adjusted EBITDA, including a reconciliation to the most directly comparable GAAP financial measure, which is IMT segment income (loss) before income taxes, for the relevant period. 12 ZILLOW GROUP#13Strong Financial Foundation - Flexible Balance Sheet We will be in a positive net cash position pro forma for Zillow Offers wind down Reported 12/31/2021 Pro Forma Zillow Offers Wind Down Cash & Investments $3.1B $3.1B+ Inventory $3.9B $0 Asset Backed Debt $3.5B $0.1B -$3.4B ZO Debt - $0 ZO Debt $0.1B Mortgage Line -$0.1B Mortgage Line Convertibles $1.3B $1.3B Net Cash $(1.7)B $1.7B Key Information Expect wind down to be cash flow positive in aggregate All Zillow Offers inventory will be sold in wind down Zillow Offers debt repaid as inventory is sold Nearest maturity is September 2024 for $608M principal amount Net Cash Pro Forma Balance Sheet 13 Our balance sheet provides the ability to invest in innovation, capitalize on the business cycle, and exercise prudent capital management ZILLOW GROUP#1414 Seasoned Management Team Leadership team has built successful consumer internet and real estate companies and managed across economic cycles ARS AT ZO 16 CARS AT ZO 16 YEARS AT ZG YEARS AT ZG 16 Rich Barton Chief Executive Officer Expedia Microsoft glassdoor NETFLIX YEARS AT T ZG 12 YEARS AT Zo Lloyd Frink Executive Chairman EARS AT ZG 7 Expedia Microsoft YEARS AT Allen Parker Chief Financial Officer ZG 5 amazon Jeremy Wacksman Chief Operating Officer Microsoft ATRILOGY YEARS ATTO ZG 3 Susan Daimler President EARS AT ZG 1 SeatGuru buyfolio David Beitel Chief Technology Officer Expedia Microsoft Errol Samuelson Chief Industry Development Officer move realtor.com Dan Spaulding Chief People Officer life hnolgies DELL Technologies Aimee Johnson Chief Marketing Officer Campbell's Jenny Arden Chief Design Officer lyf airbnb ZILLOW GROUP#15Industry and Company Background ZILLOW GROUP#16Moving is Offline, Complicated, Time-Consuming, Stressful & Expensive Consumers want a better tech-enabled experience Inspect Shop Appraise Research Select Move Close Current Home Finance New Home Separate Service Providers real estate $ inspector $ mortgage lender $ appraiser title co escrow co $ mover agent $26-$40k Estimated Cost to Move¹ 1. Estimated Cost to Move = $26k-$40K or 7-11% of the average home transaction value of $366,400 per the National Association of REALTORS®. Based on market data, the estimated cost to move includes real estate commissions of 5-6%, mortgage origination fees of 0.5-1%, title insurance premiums of 0.5-1%, escrow fees of 1-2%, and moving costs of 0.2-0.6% for short-distance moves. It does not include other potential costs like closing concessions, inspection, appraisal, dual mortgage payments or renovations. 16 Customer journey is often non-linear, requiring multiple vendors with no central integrator ZILLOW GROUP#17Zillow Expanding to Customer Transactional Experience Creates Significant Addressable Market 2006 Increasing consumer expectations Advertising/Lead Gen Search, Find, Connect Data and Al revolution ~$19B1 real estate advertising market 2018 2019 $2T+ Residential Real Estate Market8 ~$300B Residential real estate, rentals, and mortgages transaction fees² Future Opportunities³: Renovation ($595B)4 Home Insurance ($119B)5 Moving ($18B)6 Appraisal ($9B)7 Customer Transactional Experience Buy, Sell, Finance, Rent, Close, Move 1. Borrell Associates 2019; Total spent on online and offline residential real estate advertising. 2. Our total addressable market of $300 billion is inclusive of Zillow Group's estimate of "$100bn in referral fees derived from participating in real estate transactions with our partners per the 2021 National Association of REALTORS® U.S. Economic Outlook, Title and Escrow premiums of "$26bn per the American Land Title Association and Doma estimates, Mortgage Origination estimated revenue of $155 bn per the Mortgage Bankers Association, and rentals estimated industry revenue of $16bn per Fortune Business Insights and Zillow Group internal data. 3. Future opportunities represent the estimated total size of each listed industry. 4. The Economy of Everything by Angi, 6/8/2021. 5. Homeowners' Insurance Industry in the US-Market Research Report, IBIS World, August, 25 2021. 6. Moving Services in the US - Industry Market Research Report, IBISWorld, September 1, 2021. 7. Real Estate Appraisal in the US-Industry Market Research Report, IBISWorld, May 7, 2021. 8. $2T represents estimated aggregate transaction value of U.S. homes sold in 2021. National Association of REALTORS® 2021. 17 ZILLOW GROUP#18Zillow is the Leader in Online Residential Real Estate Today & Uniquely Positioned to Address Customer Needs ✓ #1 brand awareness, audience and trust 1, 2 ✓ Uniquely integrated for-sale residential housing and rental platform ✓ Industry leading touring platform ✓ Strong engagement with high-intent movers³ ✓ High-performing partner networks "Zillow❞ is more searched than "Real Estate" on Google4 200M+ Average monthly unique users5 63M tours facilitated³ 1. Comscore data as of January 2022. 2. Lifestory Research America's Most Trusted Survey, published January 2022. 3. Zillow Group internal data. 4. Google Trends as of December 2021. 5. Average monthly unique users for the year ended December 31, 2021. See Zillow Group 2021 10K for information on how we calculate monthly unique users. 18 4M buyers used Zillow in 20213 ZILLOW GROUP#1915+ Years Driving Innovation to Tech-Enable The Real Estate Experience 2021 releases into production increased 4x since 2015 Zillow $482,000 3541 E Remington Dr. Gilbert, AZ Photos 3D Home Selly hands the Year Offer 2 Zillow Change starts here Get instant mortgage quotes Loan type Purchase Estimated purchase price Amount ZIP code 98104 Zillow Mortgage Marketplace Continue April: Mortgage Marketplace October: Premier Agent Advertising April: Steve Jobs demonstrates Zillow iPad app October: Zillow Rentals 32801 Your Budget Ext.mortgag Ask your agent Dow 41.1% in of Vick Overview D wuflad call Gail Reynolds Bridgeway Realty Hi Gall-This house looks amazing! I have a question... trulia February: Acquires Trulia December: Market Based Pricing model Send message Wing, willing or ning April: First Zillow Offers Market July: Online applications and payments for Renters / Landlords November: Connections customer service team March: Virtual tours October: Moves to "distributed workforce" model indefinitely December: Premier Agent segment tops $1 billion in annual revenue for 1st time November: ZG's modern search stack November: Announces Zillow Offers sunset December: Adds down payment assistance information to all listings SharePlay launch 2006 February: 2008 Zillow launches with Zestimate, attracting more than 1 million visitors in the first 3 days Zillow.com. edge in Beta Home Map & Search How to Use Zillew Free, instant valuations and data for (...and you don't have to enter any personal info an Value Any Home Address OR Street OR Neighborhood City, Sto This is bata site. We have lots of data in some areas, but ittle to no data in o Date Coverage and amateur table Keep an eye on it and watch home information. Buyers Compare home values to avoid overing Sellers Use home xaluation to Tooye taling 2009 For Rant April: 2010 2011 Zillow iPhone app December: Rental listings added to database Single Family 2012 February: Rent zestimate July 20th: Zillow goes public (NASDAQ: Z) Zillow Your Edge in Real Estate July 20, 2011 NASDAQ 2013 August: 2015 Acquires StreetEasy September: Adds Schools and commute search StreetEasy 2016 March: Zillow reaches over 100 million average monthly unique users November: Premier Agent app OTHER APPS Zlow App 2018 2019 January: 2020 Awards $1 million to build better Zestimate April: Zillow Home Loans Al-powered 3D Home Tours Information on LGBT local legal protections added to home listings August: Inaugural Sustainability Report November: Zillow Closing Services December: Flex monetization model Zillow Home Loans 2021 January: Real-time MLS IDX data feeds integrated nationwide into Zillow.com June: Neural Zestimate improves median error rate August: Zillow 360 September: Acquires ShowingTime 19#20Appendix ZILLOW GROUP#21Non-GAAP Measures Adjusted EBITDA The following table presents a reconciliation of IMT segment Adjusted EBITDA to the most directly comparable GAAP financial measure, which is IMT segment income (loss) before income taxes, for each of the periods presented (in thousands, unaudited): IMT Segment Adjusted EBITDA Reconciliation Reconciliation of Adjusted EBITDA to Income (Loss) Before Income Taxes Year Ended December 31, 2018 Income (loss) before income taxes (1) $ (67,638) $ Year Ended December 31, 2019 80,060 $ Other income Depreciation and amortization Share-based compensation Impairment and restructuring costs Acquisition-related costs Interest expense Adjusted EBITDA Year Ended December 31, 2020 262,984 (6,300) Year Ended December 31, 2021 $ 544,590 91,232 73,369 89,862 99,026 131,404 160,434 134,691 200,963 76,000 73,900 27 8,616 $ 240,025 $ 303,863 $ 556,137 $ 853,226 Revenue IMT Segment Percentage of Revenue IMT Segment Adjusted EBITDA Margin $ 1,201,143 $ 1,276,896 $ 1,450,232 $ 1,885,782 20% 24% 38% 45% (1) We use income (loss) before income taxes as our profitability measure in making operating decisions and assessing the performance of our segments, therefore, net income (loss) and income tax benefit (expense) are calculated and presented only on a consolidated basis within our financial statements and not included in the above reconciliation. 21 ZILLOW GROUP#22Zillow Adjusted EBITDA Margin (excluding Zillow Offers impact) Reconciliation (in $thousands, except %) Reconciliation of Adjusted EBITDA to Income (Loss) Before Income Taxes: Net loss (1) Income taxes Income (loss) before income taxes Other income Depreciation and amortization Share-based compensation Acquisition-related costs Loss on extinguishment of debt Impairment and restructuring costs Interest expense Adjusted EBITDA Consolidated Adjusted EBITDA Adjustments to arrive at Zillow Adjusted EBITDA (excluding Zillow Offers impact) Homes Adjusted EBITDA Customer Transaction revenue attributable to Zillow Offers (3) Zillow Adjusted EBITDA (excluding Customer Transaction revenue attributable to Zillow Offers) Zillow Customer Transaction revenue Other IMT, Marketplace, and Mortech revenue Adjusted Zillow revenue (excluding Zillow Offers impact) Zillow Adjusted EBITDA Margin (excluding Zillow Offers impact) Homes IMT Year Ended December 31, 2021 Mortgages Corporate Items (2) Consolidated $ N/A N/A (881,464) $ N/A N/A 544,590 $ N/A N/A (51,823) $ N/A N/A (137,817) $ $ (527,777) 1,263 (526,514) (2,878) (5,019) (2,291) (10,188) 22,393 99,026 8,361 129,780 76,879 200,963 33,844 311,686 8,615 8,615 17,119 17,119 71,247 63,829 $ (649,994) $ 32 853,226 926 5,060 72,173 122,989 191,910 $ (8,651) $ $ 194,581 $ 194,581 $ 649,994 (33,642) $ 810,933 $ 1,491,663 608,689 $ 2,100,352 39% (1) We use income (loss) before income taxes as our profitability measure in making operating decisions and assessing the performance of our segments, therefore, net loss and income tax benefit (expense) are calculated and presented only on a consolidated basis within our financial statements. (2) Certain corporate items are not directly attributable to any of our segments, including the gain (loss) on extinguishment of debt, interest income earned on our short-term investments included in other income and interest costs on our convertible senior notes included in interest expense. (3) The calculation of Zillow Adjusted EBITDA (excluding Customer Transactions attributable to Zillow Offers) excludes costs savings that would be achieved from removing the Customer Transaction revenue attributable to Zillow Offers because the company is unable, without making unreasonable efforts, to calculate these cost savings with confidence. Please see the following "Use of Operating Metrics" slide for the definition of and more information about Customer Transactions. ZILLOW GROUP#23Use of Operating Metrics 23 Zillow reviews a number of operating metrics to evaluate its business, measure performance, identify trends, formulate business plans, and make strategic decisions. This presentation includes Revenue Per Customer Transaction and Customer Transactions. Going forward, Zillow expects to use these operating metrics on a periodic basis to evaluate and provide investors with insight into the performance of Zillow's transaction-based lines of business, which currently include Premier Agent, Zillow Home Loans and Zillow Closing Services. Because Zillow is winding down Zillow Offers operations, Zillow excluded revenue and transaction contributions from Zillow Offers from the calculations of Customer Transactions and Revenue Per Customer Transaction, as further described below. We believe these adjustments enable management and investors to better understand and monitor the health and performance of Zillow's continuing transaction-based lines of business while controlling for impacts from Zillow Offers. Customer Transactions: Zillow calculates "Customer Transactions" as each unique purchase or sale transaction in which the home buyer or seller uses Zillow Home Loans, Zillow Closing Services, and/or involves a Premier Agent that the buyer or seller connected with through Zillow, in each case excluding those transactions which occurred in connection with a Zillow Offers transaction. In particular: For Premier Agent, Zillow uses an internal approximation of the number of buy- and sell-side transactions that involve a Premier Agent that the buyer or seller connected with through Zillow. Because of the challenges associated with measuring the conversion of connections to transactions outside of our Flex program, including reliance on the availability and quality of public records and data, these estimates may be inaccurate. For Zillow Closing Services, Zillow counts each unique purchase or sale transaction in which the home buyer or seller uses Zillow Closing Services. For Zillow Home Loans, Zillow counts each unique purchase or sale transaction in which the home buyer or seller uses Zillow Home Loans. Revenue Per Customer Transaction: Zillow calculates "Revenue Per Customer Transaction" as Premier Agent, Zillow Home Loans and Zillow Closing Services revenue (excluding revenue generated in connection with a Zillow Offers transaction) divided by the number of Customer Transactions during the relevant period. ZILLOW GROUP

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